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Bookies to Celebrate Queen’s Platinum Jubilee by Donating Profits from Flagship Royal Ascot Race

Britain’s bookies will mark this year’s Queen’s Jubilee in by donating all profits from the Britannia Stakes race at Royal Ascot to some of the UK’s top charities.
ABF The Soldiers’ Charity, Sue Ryder, Ascot Racecourse Supports Community Fund, The Ivors Academy Trust and Cotswold Riding for the Disabled will all benefit from the Britannia Stakes, which takes place at Royal Ascot on June 16.
Betting and Gaming Council members Flutter (Paddy Power, Betfair, Sky Bet), bet365, Entain (Ladbrokes, Coral), William Hill, BetVictor, Kindred (Unibet), Betway, Rank Group (Grosvenor Sport), Virgin Bet, Tote, Fitzdares and Bet with Ascot have all signed up to the fundraising initiative.
They will hand over all profits they make from win and each-way bets, after levy and duties are deducted, on the big-field heritage handicap.
And if they do not make a profit on the race, the operators have agreed to make a donation to the charities.
It follows the success of last year’s Britannia Stakes fundraising drive, when £1.25 million was raised for a range of good causes.
The BGC hopes the initiative will help punters enjoy a race where, even if they lose, charities are guaranteed to win.
Michael Dugher, Chief Executive of the BGC, said: “I am absolutely delighted that the BGC’s largest members are once again raising vital funds at the Royal meeting for some of the country’s top charities, especially in this the year of the Queen’s Jubilee.
“Her Majesty’s passion for racing is known across the globe. It’s a sport that has the power to bring people together and Royal Ascot is one of the great highlights of the calendar. Millions of people enjoy a flutter and I’m proud that betting companies will donate their profits from one of Royal Ascot’s top races, the Britannia Stakes, to go towards some great charities. I am once again indebted to everyone at Royal Ascot for their continued support.”
Alastair Warwick, Managing Director, Ascot Racecourse, said: “We are delighted that Royal Ascot will once again play a part in raising valuable funds for these deserving charities.
“I know this fantastic initiative from the betting industry is hugely appreciated and the money will be used for some extremely worthwhile causes.”
Brigadier Peter Walker OBE, Chairman of ABF The Soldiers’ Charity for Berkshire, said: “ABF The Soldiers’ Charity would like to thank the members of the Betting and Gaming Council for their support last year and very kindly agreeing to make a donation again during Royal Ascot.
“We are the Army’s national charity and stand at the forefront of support for the Army family, last year supporting 60,000 people in 63 countries around the world. Our charity believes that all serving soldiers, veterans and their immediate families should have the opportunity to avoid hardship and enjoy independence and dignity.”
Caroline Graham, Director of Fundraising at Sue Ryder, said: “Sue Ryder is delighted to be chosen to be one of the charities that benefits from the Britannia Stakes at the Royal Ascot to celebrate the Queen’s Jubilee. Her Majesty has been Sue Ryder’s Patron since 1993, so it makes it even more special to be one of the charities involved this year.
“The money that is donated will go on to help us provide more care for more people through our palliative, neurological and bereavement support.”
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Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic

Million Games is pleased to announce the release of Million Mine, a strategic, grid-based casino game inspired by the beloved mechanics of minesweeper. Offering a modern update to the classic format, Million Mine lets players select their difficulty, uncover hidden diamonds, and cash out before disaster strikes.
The game features:
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Customisable grid sizes from 3×3 to 7×7
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Mines selection from 3 to 24 for adjustable volatility
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Instant cashout after any successful pick
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A 96.3% RTP and a high multiplier ceiling
Each tile revealed adds tension and reward, making Million Mine a fast-paced, strategic game of choice and nerve.
“Million Mine is deceptively simple—but a great player experience,” said Thomas Nimstad, CEO of Million Games. “It’s familiar, clean, and highly customisable. We see it becoming a favourite for both casual players and high-stakes explorers.”
Million Mine is now available across all Million Games partner platforms.
The post Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic appeared first on European Gaming Industry News.
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ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025

ReferOn, a next-gen affiliate management platform, has officially been nominated for the “Acquisition & Retention Partner (Supplier)” category at SBC Lisbon 2025, cementing its position as a key partner for operators and affiliate teams.
This shortlisting highlights the platform’s rapid growth in 2025 due to its developments that address real problems affiliate managers face, a passionate product-minded team, and ambitious plans to empower users in the affiliate marketing industry.
ReferOn challenges legacy platforms by creating a simple and accessible system built for modern needs and placing affiliate marketing at the forefront of growth strategy. Key features such as full-cycle automation, customisable dashboards and reports in pivot-style format, instant postbacks, and real-time data visibility reduce chaos and bring clarity to operations, ultimately boosting performance. Additionally, powerful tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables provide managers with increased control.
Vlad Bondarenko, ReferOn’s Head of Product, commented on the nomination, “Acquisition and retention aren’t just buzzwords to keep affiliates happy. They’re real benchmarks that help our users drive growth and scale. The ReferOn team has proudly built a platform that gives affiliate managers real control, clarity, and speed over their operations to help achieve their
goals. This nomination reflects our efforts and how far we’ve come regarding pushing the industry forward and challenging the status quo.”
The nomination for the “Acquisition & Retention Partner (Supplier)” category bolsters ReferOn’s roadmap and growth trajectory. Going forward, the team will continue to invest in impactful product developments and customer-facing services to become the leading platform for affiliate managers.
Key ReferOn members will be in attendance at the SBC Lisbon Awards 2025 ceremony on September 18 for a night celebrating excellence and innovation.
The post ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025 appeared first on European Gaming Industry News.
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SHINE ON DRAGON’S DIAMONDS

This text contains puns. Reader discretion is advised.
“Dragon’s Diamonds” is now live, a fang-tastic 6×5 new scatter-pays slot from the Berlin-based developer Hölle Games with wins of up to 12,000x.
Unlike the miserly reputation they’re known for (a tall tail), the Hölle Dragon is a generous beast (with a fiery personality). With every matching cluster that lands, the Dragon will breathe flames onto the reels – removing winning symbols and allowing more to fall into place. There is no limit to the number of potential cascades that can occur here, so lucky players can quickly scale-up their hoard of wins.
Plus, hitting 4 or more scatters to enter the Free Spins will unlock the Feature Multiplier, which cumulates all Multiplier wins across the entirety of the Free Spins. Re-triggers can be clawed out too, with only 3 scatters needed.
For any players who find the base game is dragon-on, there is the Stake Boost feature, which increases the chances of hitting the Feature for a slightly higher stake, or also the option of directly entering Free Spins via the Feature Buy. That’s no fire-drill!
The game is now available for MGA with other territories winging it this way soon.
The post SHINE ON DRAGON’S DIAMONDS appeared first on European Gaming Industry News.
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