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Industry-leading Sports Betting Brand William Hill Launched in Latvia

The internationally well-renowned sports betting and online casino brand William Hill rolled out in Latvia. A quick market entry was made possible by rebranding the local sports betting brand 11.lv.
Acquired by the William Hill Group in 2019, 11.lv has operated under a local license in Latvia since 2012, growing to a top 3 player in the online sports betting and casino market in 2021.
The rebrand coincides with some significant sporting events in Latvia, including the 2022 IIHF World Championship this month and the Responsible Gaming Latvian Cup (Latvian FA) – which William Hill financially supports.
The company also intends to leverage existing media partnerships with bespoke creatives underpinned by the William Hill brand concept of Brotherhood, centred around the power sports and betting have to connect people in a responsible environment.
“I am very proud of the work done building 11.lv brand in the Latvian market, becoming one of the leading brands in the country. This makes us well-positioned to take this strategic step, and we look forward to introducing one of the strongest brands in the industry and proving to our Latvian customers that William Hill is who you play with,” Nir Hakarmeli, MD of William Hill International, said.
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BetFury Welcomes VIP Users with up to $20,000 First-Week Rewards

BetFury has recently set new standards for VIP communities worldwide. The platform has expanded the VIP Transfer Program, allowing players to carry over their loyalty status from other platforms and instantly unlock exclusive rewards. The first week brings an opportunity to claim up to $20,000, confirming BetFury’s position as a leader in player-focused innovation.
About VIP Transfer Program on BetFury
The program creates a direct bridge for experienced players. VIPs no longer start from zero – their loyalty is instantly recognized. A redesigned structure guarantees a smoother entry, transparent rules, and more powerful benefits. BetFury positions every VIP not simply as a player, but as a valued partner whose trust deserves premium treatment.
Core Benefits of the VIP Transfer Program
- Personal VIP Managers ensure constant support and fast solutions.
- VIP Transfer Manager guides the player during the first week, answering every request and ensuring their comfort.
- Daily Chambers is a streak of special bonuses during the first week.
- Exclusive Rewards expand the journey far beyond a trial, including a full range of permanent VIP perks.
Additionally, the VIP Club itself opens access to other unique perks:
- Special Treats: Welcome VIP Bonus, Birthday Bonus, Personal Bonus, Bounty Bonus, Free Spins, and Promo codes.
- Highest Bonuses: up to 25% Cashback, 10% Rakeback, Weekly, and Monthly rewards.
- Additional Perks: early access to new features, private events, personalized profiles, exclusive chat rooms, and privileged withdrawal limits.
- VIP Club Lounge: a dedicated hub where members track bonuses, claim rewards in one click, and communicate directly with their managers. Branded merch is also on the horizon.
Path to Super VIP Club Member
In addition to traditional ranks, the VIP Club includes the Super VIP stages. Players who remain active and reach the 15th rank achieve Super VIP status. It is reserved for the most loyal platform users. Higher levels deliver more substantial financial benefits, deeper personalization, and recognition that positions Super VIPs as the elite core of BetFury.
How to Transfer VIP Status to BetFury?
The process of joining the VIP Transfer Program eliminates unnecessary friction. Candidates follow three steps inside a straightforward interface:
- Providing contact details: email, country, Telegram (optional).
- Choosing the verification method: confirm your ability to be a VIP by depositing over $5,000 or sending screenshots of proof from other platforms.
- Completing the action: the deposit occurs directly in the modal window; screenshots are uploaded securely through the same form.
The VIP support team manually checks applications and confirms eligibility. Approval unlocks immediate access to all benefits, ensuring a seamless transition to BetFury’s VIP environment.
About BetFury & Its Strategic Vision
BetFury is an ecosystem of crypto products for entertainment and additional income. The platform has gathered over 4M users for over six years of existence. BetFury offers over 8,000 Slots and 22 Original games, featuring an impressive RTP of up to 99.28%. In addition to iGaming, the platform has 80 Sports for betting. They include eSports and have odds better than the market average.
BetFury positions the VIP Transfer Program as more than just a promotional campaign. The initiative demonstrates a global strategy aimed at strengthening long-term loyalty, attracting experienced users from multiple platforms, and creating a unified VIP ecosystem with real value behind the status.
Contact
Preston
Alisia
BetFury
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Cloudbet maps regional betting trends in August–September 2025

Leading crypto sportsbook and casino Cloudbet has released the first edition of Cloudbet Snapshot: Regional Crypto Betting Trends, a new series designed to track how bettors worldwide engage with their favorite sports. This inaugural snapshot, covering August to September 2025, analyzes betting activity across 12 of the most popular competitions—a curated slice from the thousands of events available on Cloudbet every day. The findings provide one of the clearest looks yet at regional betting behaviors during a peak period spanning the start of European soccer seasons, the US Open tennis championships, and the MLB playoff race.
Set against a global online gambling market valued at $87.69 billion in 2025 and forecast to hit $153.57 billion by 2030 (11.9% CAGR, Grand View Research), the results reveal a telling divide: while soccer remains the backbone of crypto betting worldwide, regional favorites like baseball, UFC, and Argentina’s Liga Profesional are reshaping the landscape.
“We took each region’s top five competitions and built a composite set to show where local favorites overlap or diverge globally,” said John, a Cloudbet spokesperson. “This snapshot gives a clean view of how bettors engage across regions, without drowning in the thousands of markets we host every day.”
Soccer dominates, but rivals (Grand Slams, MLB) break through
Globally, soccer accounted for 57.1% of activity in the sample, led by the Premier League (15.57%), La Liga (12.78%), and UEFA Champions League (10.08%). A London derby between Chelsea and Crystal Palace was among the top draws, underscoring soccer’s ability to anchor engagement across markets.
Tennis also stood tall. The US Open men’s and women’s singles combined for over 20% of activity, with high-profile matches in New York driving late-summer betting volume. MLB contributed 9.73% globally, a figure lifted by pennant-race rivalries such as Yankees v. Red Sox, which pulled bettors well beyond North America.
Regional snapshots:
- Latin America: Copa Libertadores (8.98%) and Liga Profesional de Fútbol (LPF) (8.53%) underlined local loyalties, with MLB making inroads at 10.89%.
- North America: MLB towered at 22.78%, supported by college football’s return (10.62%) and UFC (10.21%). The Du Plessis v. Chimaev bout captured enough attention to rival soccer, which managed only 10.42% in the region.
- Asia & Middle East: Soccer led, with Serie A (9.75%) joining global heavyweights, while UFC climbed to 5.98% — evidence of a growing combat-sports appetite.
- Europe: Soccer stayed dominant, but bettors also looked to the UEFA Europa Conference League (9.93%) and US Open Women’s Singles (10.03%), showing a taste for variety alongside the main football calendar.
Figure 1 note: The chart reflects a combined set of 12 competitions drawn from each region’s top five by engagement. It is not a global “top 12,” but rather a mix of favorites that surfaced across Latin America, Asia/Middle East, North America, and Europe.
Liga Profesional de Fútbol’s surprising global reach
Argentina’s Liga Profesional de Fútbol (LPF) emerged as a standout. While commanding 8.53% in Latin America, it also posted 3.59% in Europe and 3.07% in Asia/Middle East, both just nominally higher than its 3.06% in North America. Beyond diaspora ties and broadcast reach, analysts believe the LPF benefits from time-zone dynamics: evening kickoffs in South America align with late-night hours in Europe, giving bettors fresh live action after local leagues wrap up. By contrast, Copa Libertadores (8.98% in Latin America, 1.53% in North America) remains a more appointment-driven event, commanding big moments but not the same nightly presence.
“Bettors don’t switch off when the last whistle blows in London or Madrid,” said John, the Cloudbet spokesperson. “They roll straight into Buenos Aires or Montevideo, because those games are still live, the streams are cheap, and the action feels real. It’s the same reason a Yankees–Red Sox series or a UFC title fight can pull people in from outside North America — rivalries and timing matter as much as the sport itself.”
Cloudbet Snapshot methodology and context
- Scope: 12 most engaged competitions, selected by pooling each region’s top five during August 5 – September 4, 2025.
- Metric: Share of unique bettors per competition relative to the 12 listed, not sitewide volume.
- Timing: Coincided with European soccer kickoffs, MLB pennant races, and the US Open.
- Exclusions: Other competitions available on Cloudbet were not included, meaning sports like NBA, NFL, or niche leagues may be underrepresented, likely due to seasonal variability.
Full Snapshot available here: https://media.cloudbet.com/422608-cloudbet-snapshot-augusts-regional-crypto-betting-trends
For more information, users can visit Cloudbet.com.
About Cloudbet
Founded in 2013, Cloudbet is the world’s longest-running crypto casino and sportsbook. Over the past decade, players worldwide have placed millions of bets using over 40 different cryptocurrencies. In 2024, Cloudbet introduced the most generous welcome offer and loyalty program online, featuring stacked rewards and guaranteed daily cash drops for frequent bettors.
With a wide selection of slots, live casino games, and sports markets—ranging from esports to Premier League and NFL player props—Cloudbet is the leader in secure crypto betting. Users can visit Cloudbet.com; Instagram (@cloudbetofficial); Twitter/X (@Cloudbet).
Contact
Irene
The post Cloudbet maps regional betting trends in August–September 2025 appeared first on European Gaming Industry News.
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New iGaming consultancy launches to meet rising demand for ‘cost-effective’ licences

A new iGaming consultancy has been launched to meet an increasing demand for ‘cost-effective’ gambling licences.
iGaming Licensing is a new venture from the team behind successful Isle of Man-based regulatory service provider Global Gaming Solutions, which supports clients in acquiring top-tier licences, including in the UK, Isle of Man and Romania.
iGaming Licensing will focus on helping emerging operators and software providers which are looking to acquire more affordable licences in jurisdictions such as Anjouan, Nevis and Tobique.
The new venture is being led by brothers Mark and Tom O’Neill, supported by partners James Lees and Rachel Booth, who between them boast several decades of experience in igaming regulation.
Mark O’Neill, Managing Partner, said: “Not every operator and software provider needs a top-tier gambling licence, the cost of which is often prohibitive for smaller, emerging companies. However, it’s vital companies still ensure they are compliant and have a strong regulatory framework so they can protect their business and players and build a strong foundation for growth.
“We’re seeing a significant increase in this mindset and the inspiration for iGaming Licensing – to apply our tier-one experience to supporting emerging businesses in successful, more affordable licence applications.
“We are committed to offering only those licences we can confidently recommend. To support this, our website features a unique recommendations page.
“Carefully curated by the licensing team, this resource outlines key benefits of specific licences, helping customers identify the option that best suits their business needs. While acknowledging that every operator has its own priorities, the page provides a clear, expert-led overview designed to simplify decision-making.
“With a compliance-first ethos, a carefully designed recommendations platform, and a reputation for excellence, the group is positioning itself as the go-to partner for businesses seeking trusted licensing solutions in an increasingly complex regulatory landscape.”
The post New iGaming consultancy launches to meet rising demand for ‘cost-effective’ licences appeared first on European Gaming Industry News.
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