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Kindred Group Supports Women in Racing Who Expands the Racing Home Project
Kindred extends its partnership with Women in Racing on the “Racing Home” programme, to educate and empower all stakeholders within the racing industry about motherhood and parenthood. “Racing Home” now launches an online educational portal, as well as a rehabilitation programme and a podcast series to further support working parents.
Kindred Group plc (Kindred) continues, through the Unibet and 32Red brands, its participation in Women in Racing’s “Racing Home” programme, supporting working parents in the racing industry. This next phase of the “Racing Home” programme includes the launch of a new educational online portal, expert guidance to mothers returning to riding post pregnancy, as well as a series of insightful podcasts hosted by equine vet and podcast producer Naomi Mellor.
Working parents, in particular women and those thinking about starting a family, can face significant challenges. With the launch of the Racing Home portal, employers, employees and those who are self-employed within the racing industry will have easy access to information about rights and entitlements regarding pregnancy, maternity, paternity, adoption, shared parental leave, flexible working, self-employment and statutory pay.
“The aims of the ‘Racing Home’ platform is closely aligned to Kindred’s sustainability strategy and our ambition to achieve a 50:50 gender split in senior management. It is important for us to offer our employees a positive working/family-balance, with a supportive workplace as we truly believe that is how our employees perform their best. We are proud to partner with Women in Racing on the ‘Racing Home’ initiative to support working parents in the industry further,” Henrik Tjärnström, Chief Executive Officer of Kindred Group, said.
“Women in Racing are incredibly proud to be working with Kindred Group and to launch our initiatives of the Racing Home project. The work we have been undertaking has identified some serious challenges faced by mothers and parents working in the horseracing industry. Two years of research and webinars have led to Women in Racing in tandem with Simply Racing and the industry stakeholders developing meaningful solutions that will positively impact the working lives of many. We are convinced that these initiatives will bring significant positive change to many people’s lives,” said Tallulah Lewis, Women in Racing Chair.
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Bingo Paradise Celebrates 65% Growth in First-Time Depositors in Q3 2024
Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
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TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024
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Play’n GO announces network-wide US release of hit title Colt Lightning Firestorm
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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