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Genius Sports Signs Tracking Data and Broadcast Partnership with Benfica
Genius Sports Limited, the official data, technology and broadcast partner that powers the ecosystem connecting sports, betting and media, has struck the first tracking data and broadcast augmentation partnership in Portuguese football with S.L. Benfica (Benfica).
As one of the most prestigious and successful teams in the history of European football, Benfica has selected Genius Sports for a wide-ranging partnership to help enhance on-field performance levels whilst reimagining the Benfica fan experience with live broadcast overlays.
Through its Second Spectrum division, Genius Sports will provide Benfica with some of the most advanced tracking technology in world sport, applying state-of-the-art machine learning and AI capabilities to capture new levels of statistical insight. Benfica fans, coaches, players and partners will have access to crucial new data points including expected goals, pressing metrics, player and shot speeds.
Genius Sports will power augmented broadcasts for Benfica across a selection of games each season, adding highly engaging player stats and interactive customisations to the live fan experience. Both Benfica TV and Benfica Play will be able to host Genius Sports’ enhanced telecasts, helping the club to grow its global audience and set new levels for fan engagement in European club football.
Benfica coaches will have access to hundreds of new team and player metrics, and unique tactical videos to strengthen player and team performance levels through AI-driven analytics capabilities.
“As one of the most prestigious and innovative clubs in European football, Benfica has established an incredible reputation for going above and beyond for its fans. Our agreement will give Benfica the opportunity to continue to enhance and innovate the live fan experience, bringing its passionate supporters closer to the action with interactive and data-driven broadcasts,” Paul Hunt, Executive Director at Second Spectrum, said.
“It is with great pleasure that we can now rely on the data and reports provided by Genius Sports. The excellent quality of the system and data obtained, as well as the way in which all inputs are provided to Performance Analysts, Sport Data Scientists and the Coaching Staff, is perfectly aligned with the analysis model and holistic intervention of Sport Lisboa e Benfica, allowing us to further develop and enhance our individual and team performance,” Nuno Maricio, Head of Performance Analysis at Benfica, said.
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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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