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Sports betting operator Interwetten has entered into a long-term regional partnership with Liverpool FC. Utilising a range of partnership assets, including offline promotions and content on LFC’s digital platforms in-market, Liverpool FC and Interwetten will develop a joint entertainment programme that puts fans at the core of each activation.

This was announced by the Reds and the sports betting provider after Liverpool FC successfully reached the Champions League final, taking place on May 28 in Paris.

With its commitment to Liverpool FC, Interwetten underlines its ambition to deliver emotional brand experiences and entertainment opportunities for football fans.

“As a reliable sports betting provider, we always strive for long-term partnerships and co-operations with international reputation. It fills us with pride that, with the help of Onside Sports GmbH, we will have one of the most traditional and powerful club brands in the world at our side in Liverpool FC,” Stefan Sulzbacher, Interwetten Speaker of the Board, said.

“We are excited to launch our partnership with Interwetten. Together we will provide our fans in the region with new opportunities to engage with the club through innovative content and unique experiences,” Ben Latty, Liverpool FC Commercial Director, said.

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