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Playtech Launches New Live Game Show for Ladbrokes

Playtech, the world’s leading gambling technology company, has launched a new bespoke live game show for Entain-owned Ladbrokes UK.
The dedicated studio is hosted at the state-of-the-art Playtech Live studio in Riga, where it has been afforded the highest level of production and management. This is one of the most complex bespoke games to date and it continues to show Playtech’s commitment to delivering industry-leading Live games where every aspect of the game was built specifically, to bring a complete UX experience for the players.
This built-in partnership in conjunction with Entain and CR games uses their iconic in-house brand where the games; Well Well Well and Rainbow Rewards will showcase new bonus rounds, including– Buckets of Gold, Rainbow Pays and Magic Reels – a new wheel mechanic which allows customers to see all the enhanced win potentials.
This game follows a series of customised solutions delivered across the Entain group, including dedicated tables, such as Magic 7 Blackjack, Coral Sports Area, Ladbrokes Exclusive tables and the Elevation area.
“We are delighted to bring the best of our in-house slots branding to a world-class game show exclusively for the Ladbrokes brand, this cements our position as the home of game shows, thanks to the joint effort and collaboration between Playtech, Ladbrokes & CR games. What initially began as a few mock-ups I designed in June 2021 has grown into a fully-fledged live game. Although the nine months of collaboration alongside our in-house slots’ provider CR Games and Playtech were a rollercoaster, it was a ride I’d happily queue up for again! I’d like to thank everyone who I had the pleasure to work with on this project! I could not be prouder of the result,” Adam James Lahouiri, Live Casino Commercial and Product Manager at Entain, said.
“We are honoured that Entain – Ladbrokes UK chose Playtech to build this bespoke Live Game Show, we always strive to deliver bespoke games to support our partners in delivering games which support their business strategies. When you combine gameplay and the presentation perspective with the talented Playtech Live studio production team, you are looking at the best studio experience in the business. The level of detail that has gone into the production of the game Well Well Well is truly commendable and we are thrilled to be working with the fantastic Entain team to create the most engaging responsible gambling entertainment experience for their players,” Kevin Kilminster, Head of Live Casino Innovation at Playtech Live, said.
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Gaming Corps debuts a golf-themed instant win game that puts players in full control of their swing

Gaming Corps – a publicly-listed game development company based in Sweden, is excited to announce the release of its latest casino title, Golf Champion – a golf-themed game packed with strategic thrills, immersive play, and Gaming Corps’ innovative X-MY-WAY™ mechanic.
Golf Champion invites players to hit the virtual fairway, where every shot could lead to serious rewards. Combining the finesse of golf with the high-stakes energy of casino gaming, the game delivers a fresh and dynamic experience tailored to suit every playing style. Whether players choose to chip it safe or drive it long, every swing offers a chance to win up to 1,000x their bet.
At the core of the experience is the X-MY-WAY™ mechanic, designed to put power directly in the player’s hands. This feature allows users to tailor their risk-and-reward strategy with complete freedom. With a range of bet options players can choose to play it safe, cashing out with smaller multipliers, or push their luck with riskier shots for the chance to land big wins, all the way up to a 1,000x multiplier.
Every shot is a deliberate decision, offering a level of interactivity and personalisation that sets Golf Champion apart from traditional instant win games.
Alexander Mavroudis, Product Owner at Gaming Corps said: “Golf Champion is all about putting players in control. With the X-MY-WAY™ mechanic, we’re giving them the tools to choose their playstyle, just like reading the green before a big putt. It’s a perfect blend of chance, choice, and excitement—and we think players are going to love every moment.”
Available in 28 languages, with instant win payouts Golf Champion tees up a compelling addition to Gaming Corps’ growing portfolio of player-first, action-driven content.
The post Gaming Corps debuts a golf-themed instant win game that puts players in full control of their swing appeared first on European Gaming Industry News.
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Scotland-Founded AyeGaming Group Debuts as a Home for Industry Collaboration

A new grassroots digital community initiative, the AyeGaming Group, has been launched on LinkedIn with a clear purpose: to bring people across land-based and online gambling together in an honest, inclusive, and supportive space.
Founded in Scotland by respected industry figures, the AyeGaming Group is already drawing interest from across the iGaming world for its warm approach and people-first mission. The group welcomes professionals from all backgrounds, including operators, suppliers, affiliates, consultants, and creatives, all who believe in shaping a better future for the industry by putting the community at its heart.
The initiative is the brainchild of three passionate advocates for the gambling industry, including co-founders Jennifer Innes, CEO of BettingJobs, and Elaine Gardiner, Managing Director of TAG Media. Together, they’ve created a space where kindred spirits can connect for business and belonging.
“I wanted to be part of driving something locally within the iGaming industry. There truly are so many wonderful people in the sector who either live in Scotland or have relocated to one of the many other global iGaming hubs. Creating a dedicated time and space for us to connect in the form of the AyeGaming meet-up feels important – this is a big, global industry, but it can seem far less imposing when we all come together. It also gives us a chance to reflect on and recognise the impact our Scottish voices have across the iGaming industry as a whole.” said Jennifer Innes.
Elaine Gardiner added: “Jennifer and I have known each other for over 17 years, just as long as I’ve been in the industry. Back in January, we bumped into each other on a flight from Scotland to Barcelona, heading to ICE with a few other industry folks. That’s when we knew it was time to set the wheels in motion for a Scottish gaming meet-up. I’m excited it’s finally coming together and looking forward to meeting more people from across the industry.”
Built on a foundation of Scottish values of fairness, humour and humility, the AyeGaming Group offers something refreshingly human in an industry dominated by deal-making and fast growth.
The group’s first in-person event, the Wee AyeGaming Meet-Up, will occur on Thursday, June 19, at the National Piping Centre in Glasgow. The event promises informal networking, shared stories, and genuine connection in a setting rich with Scottish tradition.
Attendees can expect:
- Informal but meaningful conversations
- Insights from industry leaders across land-based and iGaming
- A warm, inclusive atmosphere to meet kindred spirits
- And, of course, a wee dram and the sound of the pipes
The AyeGaming Group is open to anyone who shares its values, whether based in Glasgow, Gibraltar, Buenos Aires, or elsewhere.
The post Scotland-Founded AyeGaming Group Debuts as a Home for Industry Collaboration appeared first on European Gaming Industry News.
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AA Gaming Announce the Rajasthan State Esports Championship (RSEC) with Youth Affairs & Sports Department, Govt. Of Rajasthan

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Open Qualifiers
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Inter-College Knockout Rounds
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Semifinals
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Grand Finals – which will be live-streamed and culminate in a prestigious awards ceremony.
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Gaming techniques and strategic play
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Game development fundamentals
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Esports career pathways
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Mental health and well-being for athletes
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Team-building and communication
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Professional conduct in esports
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In-depth game analysis and review
The post AA Gaming Announce the Rajasthan State Esports Championship (RSEC) with Youth Affairs & Sports Department, Govt. Of Rajasthan appeared first on European Gaming Industry News.
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