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Gaming Americas Weekly Roundup – April 18-24

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.

Latest News

PointsBet debuted its online casino product in Pennsylvania, following the launch of the company’s mobile app and digital sports betting product in the state in February of this year. In accordance with Pennsylvania Gaming Control Board requirements, PointsBet’s casino product is currently available in a soft launch environment.

The American Gaming Association has called on the US Department of Justice to crack down on illegal, online sportsbooks and casinos and unregulated “skill game” machines in a new letter to Attorney General Merrick Garland.

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NorthStar Gaming has announced that it has been registered as an online gaming operator by the Alcohol and Gaming Commission of Ontario. This registration represents one of the last significant milestones in NorthStar Gaming’s journey into Ontario’s regulated online gaming industry and the launch of NorthStar Gaming’s Ontario gaming platform is now imminent.

GAN Limited, a leading North American B2B technology provider of real money internet gaming solutions and a leading International B2C operator of Internet sports betting, announced the launch of iGaming and online sports betting for Saginaw Chippewa Indian Tribe of Michigan, who own and operate Soaring Eagle Casino & Resort.

The Michigan Gaming Control Board (MGCB) authorised Soaring Eagle Gaming, the Saginaw Chippewa tribe’s gaming arm, to launch internet gaming and sports betting as the state’s 15th operator. Operating under the brand name Eagle Casino and Sports, Soaring Eagle Gaming has partnered with platform provider GAN. They have met Michigan’s regulatory requirements for licensing, and Eagle Casino and Sports is live now.

Fusebox Games, a global leader in narrative-driven mobile games, has announced the opening of its new LA studio, led by seasoned writer and producer Michael J. Cinquemani as Chief Content Officer.

Champion Gaming Group has announced that it has added Major League Baseball to its EdjSports.com. EdjSports, Champion Gaming’s premier sports intelligence subsidiary, empowers smarter decision-making with proven predictive and prescriptive analytical models and custom software solutions for sports wagerers and fantasy players.

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New Partnerships

Professional Fighters League, the fastest growing and most innovative sports league, has entered into a partnership with innovative gaming platform, Rival. Through the partnership, Rival will launch the PFL’s dedicated gaming community enabling PFL fans to participate, compete and engage in competitions with popular gaming titles.

NOVOMATIC Americas has signed a multi-year distribution agreement with R2 Gaming. The agreement allows both parties to benefit from each other’s experience and reach to expand across North America and all regulated Canadian markets.

New Appointments

Elys Game Technology, an interactive gaming and sports betting technology company, has appointed industry leader Sandy Drozd as head of US and Canadian technology deployments.

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Gila River Resorts & Casinos and Phoenix Suns starter Jae Crowder have formed a unique partnership in which Crowder will serve as a brand ambassador for the growing gaming enterprise.

888 Holdings has appointed media veteran Howard Mittman as president of 888 US. Mittman will be responsible for 888’s US operations, including its strategic partnership with Authentic Brands Group (ABG) a brand development, marketing and entertainment company and owner of the Sports Illustrated brand.

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Bingo Paradise Celebrates 65% Growth in First-Time Depositors in Q3 2024

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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.

“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”

Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.

A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.

The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.

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TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024

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Play’n GO announces network-wide US release of hit title Colt Lightning Firestorm

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Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive

Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.

Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.

This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.

Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”

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