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Gaming Americas Weekly Roundup – April 18-24
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.
Latest News
PointsBet debuted its online casino product in Pennsylvania, following the launch of the company’s mobile app and digital sports betting product in the state in February of this year. In accordance with Pennsylvania Gaming Control Board requirements, PointsBet’s casino product is currently available in a soft launch environment.
The American Gaming Association has called on the US Department of Justice to crack down on illegal, online sportsbooks and casinos and unregulated “skill game” machines in a new letter to Attorney General Merrick Garland.
NorthStar Gaming has announced that it has been registered as an online gaming operator by the Alcohol and Gaming Commission of Ontario. This registration represents one of the last significant milestones in NorthStar Gaming’s journey into Ontario’s regulated online gaming industry and the launch of NorthStar Gaming’s Ontario gaming platform is now imminent.
GAN Limited, a leading North American B2B technology provider of real money internet gaming solutions and a leading International B2C operator of Internet sports betting, announced the launch of iGaming and online sports betting for Saginaw Chippewa Indian Tribe of Michigan, who own and operate Soaring Eagle Casino & Resort.
The Michigan Gaming Control Board (MGCB) authorised Soaring Eagle Gaming, the Saginaw Chippewa tribe’s gaming arm, to launch internet gaming and sports betting as the state’s 15th operator. Operating under the brand name Eagle Casino and Sports, Soaring Eagle Gaming has partnered with platform provider GAN. They have met Michigan’s regulatory requirements for licensing, and Eagle Casino and Sports is live now.
Fusebox Games, a global leader in narrative-driven mobile games, has announced the opening of its new LA studio, led by seasoned writer and producer Michael J. Cinquemani as Chief Content Officer.
Champion Gaming Group has announced that it has added Major League Baseball to its EdjSports.com. EdjSports, Champion Gaming’s premier sports intelligence subsidiary, empowers smarter decision-making with proven predictive and prescriptive analytical models and custom software solutions for sports wagerers and fantasy players.
New Partnerships
Professional Fighters League, the fastest growing and most innovative sports league, has entered into a partnership with innovative gaming platform, Rival. Through the partnership, Rival will launch the PFL’s dedicated gaming community enabling PFL fans to participate, compete and engage in competitions with popular gaming titles.
NOVOMATIC Americas has signed a multi-year distribution agreement with R2 Gaming. The agreement allows both parties to benefit from each other’s experience and reach to expand across North America and all regulated Canadian markets.
New Appointments
Elys Game Technology, an interactive gaming and sports betting technology company, has appointed industry leader Sandy Drozd as head of US and Canadian technology deployments.
Gila River Resorts & Casinos and Phoenix Suns starter Jae Crowder have formed a unique partnership in which Crowder will serve as a brand ambassador for the growing gaming enterprise.
888 Holdings has appointed media veteran Howard Mittman as president of 888 US. Mittman will be responsible for 888’s US operations, including its strategic partnership with Authentic Brands Group (ABG) a brand development, marketing and entertainment company and owner of the Sports Illustrated brand.
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Duelbits unveil Ivory Coast legend Salomon Kalou as Football Ambassador ahead of Africa Cup of Nations 2025
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The post Duelbits unveil Ivory Coast legend Salomon Kalou as Football Ambassador ahead of Africa Cup of Nations 2025 appeared first on European Gaming Industry News.
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Strategic partnership: GKL opts for complete solution from adesso
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GKL Gemeinsame Klassenlotterie der Länder (A.ö.R.) is taking the next major step in its digital transformation. The company has awarded the contract for its new lottery system to IT service provider adesso. In a Europe-wide tender process, adesso won out over international competitors with its comprehensive package of solutions.
At the heart of the partnership is the development and implementation of a completely new lottery system based on adesso’s own LotteryForce platform. The solution is complemented by a high-performance customer relationship management system based on Salesforce technology and secure, future-proof hosting on the adesso business cloud, operated in Germany. Ongoing IT operations will be handled by a specialised application management team from adesso.
The project volume amounts to around 32 million euros. The contract between the two partners will run for a period of 15 years.
Future-proof platform for a traditional lottery format
GKL Gemeinsame Klassenlotterie der Länder (A.ö.R.) is a lottery provider supported by all 16 German federal states, and is also the organiser of the NKL and SKL lotteries. Following the modernisation of its core technical system, GKL is repositioning its platform for the coming years with the aim of optimising processes, providing better support for sales partners and further developing the customer experience.
“In adesso, we have found a partner who understands our industry, knows our structures and has the technological expertise to deliver an integrated, end-to-end solution,” says Jörg Scheidhammer, CIO at GKL. “Not only does adesso offer the best technology, but it also provides a team that will support us holistically on our journey over the next 15 years.”
Setting a course for the lottery’s future
The first project phase will begin in January 2026. Going forward, sales partners are also set to benefit from the new platform. Innovative enhancements such as new game concepts will be integrated into the system, with initial concepts already in planning.
Marc Lorek, Vice President, Lottery Development, adesso SE, says: “The platform will be at the cutting edge of technology, while also setting new standards in terms of customer loyalty, performance and scalability.” Andreas Luckmann, Vice President, Lottery Consulting & Sales, adesso SE, adds: “This marks a whole new beginning for GKL and a flagship project for us. It will see us establishing ourselves as a key strategic partner in the European lottery market.”
The post Strategic partnership: GKL opts for complete solution from adesso appeared first on European Gaming Industry News.
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More Draws, More Chances to Win: The UAE Lottery Celebrates Its First Anniversary With Weekly Lucky Day Draws!
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· The Grand Prize of AED 30 million
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· The 2nd Prize of AED 5 million
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· The 3rd Prize of AED 100,000
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· The 4th Prize of AED 1,000
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· The 5th Prize of AED 100
The post More Draws, More Chances to Win: The UAE Lottery Celebrates Its First Anniversary With Weekly Lucky Day Draws! appeared first on European Gaming Industry News.
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