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nanocosmos: market changes and opportunities: the advancements in live streaming technology
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1. Looking at the iGaming / online gaming market what trends do you see and what requirements evolve for live streaming providers like nanocosmos?
There is growth and a continuous demand for mobile live gaming via browsers. To ensure a great experience for players, operators depend on a solid solution that provides live video streaming with ultra-low latency. Only this will offer smooth interaction with a live dealer in real-time. At the same time this is one of the biggest challenges platform operators face, especially when it comes to live casinos and sports betting to ensure a seamless user experience when players are on the move. No matter which network or location you are in, any changes to network bandwidth â 3G to 5G to 4G to bad WiFi â that can interrupt or even cut gameplay. This challenge has been met with the rise of new, innovative technologies like adaptive bitrate streaming on any device.Â
Knowing this is a major challenge for the igaming businesses, we at nanocosmos are introducing a new generation of live streaming, including the brand new nanoStream Player at ICE this year. It is a key component of our platform nanoStream Cloud and now enables live streaming with sub-second latency enabling and maintaining full interaction between live dealers and players, yet stability for even bad networks on all devices, anywhere in the world, based on our unique Adaptive Bitrate technology.
On top of the live stream, additional tools and features are getting more and more important: data insights with an analytics platform, and security and protection against any possible misuse of your online live content.
2. nanocosmos has more than 20 years of experience in the audio/video industry and also expertise when it comes to B2B interactive live streaming â Why is it all about the latency and what are the strings attached?
Interactive live streaming can only be successful if latency is under control. Otherwise the playersâ experience is subpar. That is why latency is cited as a particular challenge for certain use cases like betting and online gaming. The other factor that comes into play is that successful interactive live streaming is a concerted effort. Each component has to work well together such as camera, ingest, player, delivery around the world, latency etc. plus data insight to understand how the stream that is provided offers the right quality to the right targets. However, the most important aspect of latency is to approach it end-to-end for an immersive real-time experience.Â
3. How does nanocosmos offer something unique to other regular streaming solutions?
Generally speaking our solution is different in terms of the fact that it is with ultra-low latency to enable live interaction for gaming and betting with large audiences anywhere in the world. Hence we are not competing with regular streaming that traditionally does not require low latency. Looking at other interactive live streaming solutions in particular, we see our head start in terms of the most comprehensive approach to integrate businessesâ requirements with a comprehensive API in a future oriented way into their operations. You can look at it as an equation. Our solution nanoStream Cloud covers the following parts of it to result in success for our clients: It is easy to use, with end-to-end control, supports live metadata, offers a global network (CDN), player, analytics and stream protection besides the fact that it is white label and can be branded to your own solution.
We have been constantly innovating. Now we will be introducing the new generation of nanoStream Cloud with new features that will ensure lowest latency and highest stability of your live content, with sub-second latency glass-to-glass, this means from the camera to the player. Updates across all key components of our platform were made to ensure the best quality of service and quality of experience for our customers and therefore to their customers as well.
4. Can you provide an outlook in terms of live streaming interactive games and how technology adapts to changes?
We have always been focussing on innovation with the belief that innovation is a continuous process. Based on our long-year experience in the professional video business with a strong engineering team, we launched new innovations like Adaptive Bitrate Playback, Live Transcoding, extended Analytics and an amazing dashboard for stream management in 2020. Now it is time to focus on extended Analytics and stream protection/ security and the player for sub-second latency. This is based on close cooperation with our clients, good client relations and a continuous drive to move forward: each step counts to get better as long as it serves our clients.
We will continue to improve the quality of service, ensuring a seamless experience for our customers and their customers. Next step from our point of view is data-driven streaming.
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Esports Charts named finalist for Esports Awardsâ Content & Coverage Platform of the Decade
Esports Charts, an analytics company that aggregates real-time viewership insights about esports, has been shortlisted for Esports Coverage Platform of the Decade at the Esports Awards 2025, one of the industryâs highest honors. The nomination follows Esports Chartsâ win in the Content & Coverage Platform category in 2023 and now places the platform among the most impactful names of the past ten years.
âIncredible to see Esports Charts being nominated for the third year in a rowâespecially in this special Decade edition, which celebrates long-term impact in the esports industry. Itâs a proud moment that reflects years of dedication to delivering high-quality analytics and insights to the global esports community.
Weâre excited to continue this journey as part of AWERTIâs growing ecosystem of top-tier analytics platforms and will continue to create useful tools for the esports industry worldwide.âArtyom Odintsov, co-founder and CEO of Esports Charts
The 2025 edition of the Esports Awards is a special one â the Decade Awards â celebrating the most influential names of the past ten years. Winners are determined through a two-part process: public voting (worth 25% of the final result) and panel voting by industry experts (worth 75%).
As the final week of voting begins, fans can take part in the special âturboâ phase, where each vote counts double. Public voting is open on the official website until August 11. The awards ceremony will take place at the end of August during the Esports World Cup, as part of a three-year partnership between the two events.
The Esports Awards 2025 will honor achievements across 14 categories, including Esports Game of the Decade, Esports Personality of the Decade, and Streamer of the Decade. The nominees list features many of the industryâs most iconic names, with stars like Oleksandr âs1mpleâ Kostyliev and Lee âFakerâ Sang-hyeok recognized in multiple categories.
The post Esports Charts named finalist for Esports Awardsâ Content & Coverage Platform of the Decade appeared first on European Gaming Industry News.
7777 gaming proudly announces the launch of its innovative portfolio of online casino games in Rizk Casino, a prominent brand under the Betsson Group, now available in Serbia. This strategic move marks a new chapter for both companies, as more than 100 exclusive 7777 gaming titles are now live for Serbian players through Rizk.
This rollout is a major milestone in 7777 gamingâs expansion across the Balkan region, further strengthening its presence and underlining Serbiaâs importance as a key market for the companyâs B2B growth strategy.
Players at Rizk Casino in Serbia can now enjoy a thrilling selection of 7777 gamingâs top-performing games, including fan favorites like Cash 100 Bucks, Thracian Treasures, Greenhatsâ Megawins, Barbarian, and Devilâs Deal: Soul for Sale, all tailored to the preferences of the local market.
Elena Shaterova, CCO at 7777 gaming, commented: âWe are thrilled to partner with Rizk Casino and bring our standout portfolio to players in Serbia. This launch is not just an expansion â itâs a statement. Serbia is a thriving market and part of a region weâre deeply invested in. Working with a respected brand like Rizk, under the Betsson Group, allows us to showcase our exclusive content and deliver next-level entertainment to Serbian players.â
This launch reinforces 7777 gamingâs commitment to delivering localized, engaging, and high-performing gaming content across regulated markets, with the Balkans remaining a key focus for continued expansion and partnership.
About 7777 gaming:
7777 gaming is an innovative and data-driven B2B igaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.
The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.
7777 gaming is already partnering with the leading aggregators and platform providers in the igaming industry.
Contact us:
Social Media:
Youtube
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This summer, the iconic iGB Live lands in London for the first time â bringing together over 15,000 iGaming professionals from around the world. On July 2â3, 22Bet Partners will join the action at stand K60 in ExCeL London, ready to serve bold partnerships, fresh ideas, and a tennis-themed experience thatâs game, set, match.
iGB Live 2025 marks a new chapter as it relocates from Amsterdam to London, raising the stakes for everyone involved. For 22Bet Partners, this is more than a showcase â itâs a statement. The brand is setting the tone with a standout stand themed around tennis, celebrating energy, precision, and competitive spirit.
Visitors to stand K60 can expect:
â A full-on tennis court setup with sleek design and interactive elements
â Signature cocktails and premium branded merch
â Real talk with the 22Bet Partners team: whether youâre looking to scale an existing collab or launch something new, theyâre available
â A dynamic quest from Lucky Media â complete challenges at the 22Bet stand and you could score the ultimate prize: a ticket to Wimbledon
As a proud partner in the Lucky Media quest, 22Bet Partners invites attendees to bring their A-game â and leave with more than just a handshake.
âWeâre thrilled to join iGB Live 2025 in London â an event that brings together the best minds in affiliate marketing. For us, nothing beats face-to-face conversations with our partners. Itâs where ideas flow, plans evolve, and momentum builds. Our team is united by a love for what we do and a drive to grow bigger, better, bolder. Expect energy, surprises, and a lot of inspiration at stand K60â, says Yan, CEO of 22Bet Partners
Ready to serve up new wins? Meet 22Bet Partners at stand K60.
Connect with the team, dive into their tennis-themed world, and take your shot at winning a Wimbledon ticket.
The event is a perfect opportunity to see 22Bet Partnersâ latest initiatives and partnership opportunities in action.
The post Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams appeared first on European Gaming Industry News.
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