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UK-based Finixio has launched new products targeting the Balkan, German and Japanese markets. The new sports betting products are targeting the Balkan market, targeting Germany and which focuses on Japan.

Finixio’s products and services allow users to compare sportsbook services and offers at different sites. Already this year, Finixio has launched its own suite of horse racing tools and services including live horse results, race cards and odds comparison on its flagship website Sportslens.

Adam Grunwerg, CEO of Finixio, said: “2021 was a breakthrough year for us as we successfully diversified into the iGaming vertical. This year we aim to expand into new markets where we see great potential. The Balkan markets of Serbia, Croatia and Bosnia will give us access to more than 15m users, while Japan is one of the most untapped markets with over 125m people and a $60b online sports betting industry. Japan is also quite unique when it comes to its domestic sports schedule with a focus on Baseball, Sumo and Horse racing fixtures. We look forward to analyzing the opportunities of these markets in more detail.

“Our goals for 2022 are to continue our growth, expand into new markets and revamp our websites to make them industry leaders. This includes an increased focus on personalisation, user ratings, tools and high quality news. We also aim to keep on top of upcoming or newly regulated betting regions such as Brazil, Chile, Ukraine and Canada.”

Samuel Miranda, Co-founder of Finixio, said: “I’m very proud of what the entire Finixio team has achieved in such a short time frame. It’s a tremendous effort to come this far. The majority of the iGaming industry has been consolidated by big Scandinavian companies on highly leveraged buyouts. We’re now competing with them on the same level but with a much lower operating budget, lower timeframe and launching a number of our sites from scratch.”

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