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Gaming Americas Weekly Roundup – March 28-April 3
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.
Latest News
Galaxy Gaming has announced that it has reached an agreement with John Wicks, creator of Perfect Pairs, to distribute Perfect Pairs Blackjack and Perfect Pairs Baccarat on land-based table games across licensed markets globally.
Kindred Group plc expands its North American footprint by entering the Canadian market after receiving an iGaming license in Ontario. The province is expected to be one of the largest regulated markets in North America.
UNLV’s International Gaming Institute (IGI) and iGaming Academy have collaborated to introduce “ElevateRG” training programme. This will bring UNLV’s flagship responsible gaming curriculum online for the first time.
Valley Forge Casino Resort and Rivers Casino Philadelphia will have public hearings on their license renewals next month. The Pennsylvania Gaming Control Board (PGCB) has announced the meetings will take place on April 26 for Rivers Casino and April 27 for Valley Forge Casino.
Leading American e-gaming operator Pilot Games has been licensed in North Dakota to offer charitable gaming through the company’s exclusive Nitro 4K cabinet.
Scientific Games continues bringing the excitement of popular Mattel brands to lottery players through a three-year contract extension with the multi-national entertainment company.
Google has updated its advertising policy so as to allow regulated sports betting operators in Ontario to place advertisements for online sports betting, online casino and daily fantasy sports on the platform.
Pragmatic Play has grown its LatAm presence with the operator Playbonds in a deal that will oversee the launch of two of its verticals.
Playmaker Capital Inc. has announced that its brands will be promoted at the Formula 1 Heineken GP de São Paulo 2022.
Partnerships
Table Trac Inc has announced that it has signed an agreement to install the CasinoTrac management system at Best Bet Products Inc’s Phoenix Bar and Grill located in Pahrump, Nevada.
EGT’s office in Peru concluded a deal for the sale of more than 300 machines. One of the biggest local casino operators now is the owner of the slot cabinets of Premier Series which were initially rented and demonstrated impressive results in its gaming establishments in the whole country.
Real Luck Group has entered into a partnership with leading affiliate and performance marketing company Raketech Group. The agreement will see Luckbox listed on a number of Raketech-operated affiliate websites, designed to refer players to Luckbox’s next-generation esports, sports and casino betting services.
Betano has renewed its sponsorship agreement with Atlético Mineiro. As per the agreement, the online betting site continues to appear on the team’s shirt until the end of 2024.
Appointments
fuboTV Inc. has announced that Julie Haddon, an owner of the NWSL’s Chicago Red Stars and a former NFL executive, has been named to its board of directors effective immediately.
Jackpocket has announced that growth marketing and digital consumer products veteran Tony Vartanian has joined the company as Chief Growth and Revenue Officer.
Acquisition
Boyd Gaming Corporation has announced that its wholly-owned subsidiary, Boyd Interactive Gaming, has entered into a definitive agreement to acquire Pala Interactive and its subsidiaries for total cash consideration of $170 million.
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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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