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888 Holdings Launches New African Joint Venture

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888 Holdings PLC has announced that it has signed an agreement with five industry veterans to form a new joint venture (888AFRICA), that will operate 888 brands in online betting and gaming markets across selected regulated markets in Africa. 888 has invested in a minority stake in 888AFRICA, with the option to increase this to take control, and ultimately own up to 100% of the venture in the future.

888AFRICA will be led by industry leaders including Christopher Coyne, former Chief Marketing Officer and Chief Customer Officer at The Stars Group; Andrew Lee, former MD – Sportsbook of The Stars Group and current Chairman of Voxbet; Alex Rutherford, former Chief Product Officer at Editec Online; Ian Marmion, former Sportsbook Trading Director at The Stars Group; and Helen Scott-Allen, former CFO of Premier Bet.

Under the terms of the agreement, 888AFRICA will pay a brand licence fee to use and operate 888’s renowned online betting and gaming brands in selected regulated markets in Africa. The brands will operate via a third-party technology platform, with products and content designed for the local preferences of the African market. Initially, 888AFRICA expects (subject to licensing) to launch in four markets on the continent during 2022.

Itai Pazner, CEO of 888 Holdings, said: “We are very excited to establish 888AFRICA alongside such an impressive roster of industry talent. The new JV will launch 888’s world-class online betting and gaming brands to millions of new customers in the exciting and fast-growing African online market. The structure of this deal enables the Group to invest in a strong business with high growth ambitions, without distracting focus from our core business and key strategic markets.

“We look forward to being a part of 888AFRICA’s journey as it grows its footprint and increases brand awareness, while also offering potentially significant long-term opportunities for the Group in the future.”

Christopher Coyne, CEO of 888AFRICA, said: “We are delighted to launch 888AFRICA alongside 888. With our team of experienced professionals and significant knowledge of the African markets, it is our ambition to build the business towards market-leading positions in selected regulated markets across the region.

“Partnering with 888 will give us access to a world-class brand, as well as a broad team of experts to support our growth plans, further enhancing our confidence in our future prospects.”

Oakvale Capital LLP acted as financial adviser and Herzog Fox & Neeman acted as legal adviser to 888.

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Quantum continues expansion streak with two director-level new hires

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One of betting and gaming’s best-known customer acquisition and comparison businesses, Quantum, has announced the next steps in its ambitious growth plan by welcoming two new director-level appointees.

Joining the business are Dimitris Papamichael as commercial director and Luke Watkin as marketing director – both in newly created roles. They come in alongside a full C-suite and a full team of new tech hires that continues a recruitment drive which began in 2023 – and reflects Quantum’s rapid and consistent growth throughout the last five years.

Papamichael will be responsible for all revenue-generating activities across the business in a pivotal leadership role. He’ll shape Quantum’s commercial strategy as the company diversifies into new verticals while maintaining its strong position in the iGaming sector. He’ll also lead an expanding team of commercial and sales managers.

Watkin will lead the development and execution of the marketing strategy across all business verticals. As marketing director, he’ll be instrumental in shaping Quantum’s marketing vision, building scalable systems, and delivering commercial impact as it expands into new markets. Watkin will build and mentor a high-performing marketing team and is also tasked with driving further recruitment.

Speaking of the appointments and new strategic direction, CMO James McCarthy said: “It’s a pleasure to welcome Dimitris and Luke to Quantum during what is undoubtedly a really fascinating time in our growth. From cementing our relationship with some of iGaming’s biggest names to helping us expand into exciting new sectors, both of our new Directors will be integral to the continued success of the business.”

Papamichael said: “I’m thrilled to be joining Quantum at such an exciting stage of its incredible growth journey. The company has already achieved so much, and there’s huge potential ahead as we expand into new markets and sectors. I can’t wait to work with the exceptionally talented team here to seize the many opportunities ahead and drive the next phase of growth.”

Watkin said: “I am delighted to join a business with such a proven track record of excellence in its core markets, as well as highly ambitious plans for strategic expansion into new markets and territories. I am looking forward to contributing towards building on the exceptional progress the team has made to date, and accelerating that growth in the years ahead.”

This people news comes hot on the heels of the company’s exciting rebrand news of last week, moving toward the “quantum” in QiH Group” as well as redefining the business’ purpose and strategic direction.

The post Quantum continues expansion streak with two director-level new hires appeared first on European Gaming Industry News.

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FLY AWAY TO FORTUNE WITH ZITRO’S “RAINBOW BIRDS”

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High above the clouds, a flock of magical birds fills the skies with color, each one carrying a special power to transform every spin into a chance for riches. In Rainbow Birds, day turns to night as you journey through two titles—Rainbow Birds Day and Rainbow Birds Night—where seven unique bird features can combine to create up to 99 game modes for non-stop fun.
Land Scatter symbols to unlock Free Games, where seven birds each hold the power to transform your spins into bigger wins, incredible prizes, and even
jackpots up to the MEGA and SUPER.
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MORE CONCEPT. MORE GAMES. MORE FUN.
Even more colorful adventures are ready to take flight—stay tuned!

The post FLY AWAY TO FORTUNE WITH ZITRO’S “RAINBOW BIRDS” appeared first on European Gaming Industry News.

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PHP13 MILLION UP FOR GRABS IN PAGCOR’S LINKED BINGO EVENT

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Bingo enthusiasts nationwide are in for an early holiday treat when the Philippine Amusement and Gaming Corporation (PAGCOR) rolls out its “Big Time Bingo Milyonaryo” linked games on Sunday, December 7, with a total of Php13 million in tax-free prizes.
Hosted by Casino Filipino–Angeles, the much-anticipated simultaneous event will begin at 2 p.m. in participating Casino Filipino branches in Bacolod, Cebu, Fuente, Grand Regal, Ilocos Norte, Iloilo, Mactan, Malabon Grand, Olongapo, and Tagaytay, as well as in Okada Manila and Winford Resorts & Casino.
Each Php3,000 ticket entitles players to four bingo cards per game, valid for 10 games. Games 1 to 9 will award each Php1 million  while Game 10 will feature a guaranteed Php3 million “must-go” jackpot prize.
For added excitement, a total of Php1 million in cash prizes will be given away during an additional local game to be held at participating sites.
PAGCOR said the linked bingo event aims to spread holiday cheers and give players a chance to win big while enjoying a fun, secure, and entertaining gaming experience.

The post PHP13 MILLION UP FOR GRABS IN PAGCOR’S LINKED BINGO EVENT appeared first on European Gaming Industry News.

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