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Soft2Bet Strengthens with Pariplay Integration and the Introduction of Wizard Games

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Casino and Sportsbook platform provider Soft2Bet has agreed a commercial deal that will bolster its offering with content from renowned platform aggregator Pariplay and their fast-evolving in-house studio Wizard Games.

This partnership will see slots from Wizard Games’ growing portfolio, including titles like Gods of Kemet, Tiger Emperor and Wild Wild Pistols, go live across Soft2Bet’s network of brands.

The integration of Wizard Games content was achieved through Pariplay, one of the leading provider and aggregator of gaming content whose Fusion platform offers over 12,000 titles from the world’s leading developers.

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Soft2Bet customers now gain access to top Wizard Games titles in a number of key markets. Soft2bet brands operate across several regulated jurisdictions worldwide, currently holding MGA, SGA and DGA licences; this deal extends the operators reach even further, enabling a route to market with strategic partners.

Daniel Mitton, Head of Casino at Soft2Bet, said: “We are thrilled to start our collaboration with Pariplay and Wizard Games, which will give our brands the fuel they need to reach even greater heights in some large-scale worldwide markets.

“Pariplay is a key strategic content provider for a great many growth markets and we look forward to forming a lasting partnership.”

Joey Hurtado, Managing Director of Wizard Games, said: “We always search for partners that could provide us with a future-proof, high-quality solution to further our content’s distribution significantly and Soft2Bet ticked all the boxes.

“We’re thrilled to be able to bring our slots to a broader customer base – this partnership is going to enhance the gaming experiences of countless new players.”

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InnoGames Unveils Cozy Coast, a Heartwarming Beach Adventure Featuring Relaxed Gameplay and a Captivating Story

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InnoGames, one of Germany’s leading developers and publishers of mobile and browser games, is announcing Cozy Coast, an adventure game that combines an emotional storyline, richly developed characters, and engaging puzzle mechanics based on the popular Merge-2 system. The game will launch later this year on iOS and Android. Pre-registration is already available in selected regions.

With Cozy Coast, the studio highlights its versatility by introducing a new genre to its portfolio, which includes internationally acclaimed strategy games like Forge of EmpiresTribal Wars, and Heroes of History. The game combines a sunny, feel-good atmosphere with diverse entertainment, targeting discerning casual gamers who appreciate relaxing gameplay just as much as an engaging story.

Adventures Featuring Building Mechanics and Puzzle Challenges

In Cozy Coast, players accompany best friends Mia and Elara on a journey across the picturesque Mediterranean island of Calista. For Mia, the island holds treasured memories of a carefree childhood, yet the once idyllic place has somehow lost its charm. Together, the two young women set out on a mission to restore the original beauty of Calista.

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Merging items is the central gameplay mechanic in Cozy Coast. By skillfully combining items, players fulfill the wishes of island residents while gathering resources to repair buildings and unlock new areas. Along the way, Mia and Elara encounter other characters and gradually uncover the island’s secrets. With its lovingly crafted environments, Cozy Coast invites players to explore every hidden corner of Calista.

“With Cozy Coast, we’re creating an inviting game world that offers players a break from everyday life while delivering challenging gameplay. For the first time in InnoGames’ history, we’re introducing a title that combines emotional storytelling with strategic merge mechanics. We look forward to welcoming players from around the world to Cozy Coast very soon,” says Christian Reshöft, Chief Product Officer at InnoGames.

Key Features of Cozy Coast

  • Merge items: Strategically combine items to create new and higher-value objects
  • Restore the seaside promenade: Renovate abandoned buildings to unlock new areas
  • Adventure in paradise: Discover hidden places together with your best friend and uncover the secrets of a corporation with questionable intentions
  • Characters with personality: Meet fascinating characters. Every encounter comes with a story – sometimes touching, sometimes mysterious, but always full of emotion
  • Fresh challenges every day: Participate in daily, weekly, and seasonal events like exploration quests, puzzle collections, and special story-driven missions to receive exciting rewards and enjoy lasting gameplay
  • Unwind in a Mediterranean setting: Experience stress-free gameplay paired with a captivating story of friendship, courage, and hope
  • Free to play without restrictions: Launching soon worldwide on iOS and Android

Cozy Coast was already launched in selected regions on iOS and Android, with players giving it an average rating of 4.8 out of 5 stars. Pre-registration on the App Store and Google Play is now available in Germany, Austria and Switzerland. More regions to follow soon.

The post InnoGames Unveils Cozy Coast, a Heartwarming Beach Adventure Featuring Relaxed Gameplay and a Captivating Story appeared first on European Gaming Industry News.

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Charlie Cowdrey Appointed CEO of JioBLAST, Esports Joint Venture

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Global competitive entertainment company BLAST has announced the appointment of Charlie Cowdrey as Chief Executive Officer of JioBLAST, the recently announced joint venture between BLAST and RISE, a wholly-owned subsidiary of Reliance Industries Limited.

As part of the appointment, Cowdrey will relocate from London to Mumbai this September to lead the joint venture’s Indian operations, marking a major milestone in the company’s global expansion into India.

Cowdrey has been a pivotal figure within BLAST over the last four years, holding multiple senior leadership roles across the business ranging from Chief of Staff to most recently, Programme Director for Epic Games, where he played a key role in managing one of BLAST’s most high-profile publisher relationships and competitive titles in Rocket League esports (RLCS) and Fortnite Competitive (FNCS).

Robbie Douek, CEO of BLAST, said: “Charlie has been a key figure behind BLAST’s growth  and publisher operations over the past few years. He is a trusted leader who understands our culture, our partners and our ambitions. India represents an enormous opportunity for BLAST, and we believe Charlie is the perfect person to take this vision forward. We’re proud to have someone of his calibre opening this important new chapter for us alongside our partners at Reliance and RISE.”

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Charlie Cowdrey, CEO of JioBLAST, said: “I’m incredibly honoured and excited to take this role in spearheading JioBLAST. We will be focussed on bringing together Jio’s unrivalled reach, RISE’s commercial prowess and BLAST’s esports expertise and global publisher relationships. Bringing this all together, there is no doubt that JioBLAST will supercharge the Indian esports industry. India is one of the most vibrant and promising gaming markets in the world, and working alongside Jio offers us a unique opportunity to build something extraordinary. We can’t wait to get started and bring BLAST’s unique approach to creating next level entertainment to India.”

The announcement follows the formation of the JioBLAST, a joint venture between BLAST and RISE, a wholly owned subsidiary of Reliance Industries Limited, aimed at supercharging the Indian esports market. With India now home to over 600 million gamers, accounting for 18% of the global gaming audience, JioBLAST will focus on creating new esports IP, establishing a state-of-the-art production studio, and delivering tournament experiences built for India’s dynamic gaming community.

The joint venture will bring BLAST’s award-winning production expertise and international tournament IPs to India while building localized formats, mobile esports offerings, and digital-first fan engagement initiatives through JioGames. Under Cowdrey’s leadership, the Joint Venture will deliver end-to-end tournament management, publisher services, and broadcast-ready content – ensuring India becomes a central pillar in BLAST’s global footprint.

As the joint venture ramps up its operations, last month JioBLAST opened recruitment for its first six foundational roles, all based in Mumbai. The new hires will join Cowdrey in building the future of esports and competitive entertainment in India. These roles represent the first wave of local leadership and talent being brought in to shape a new chapter in Indian esports.

The post Charlie Cowdrey Appointed CEO of JioBLAST, Esports Joint Venture appeared first on European Gaming Industry News.

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Betano Becomes New Official Betting Partner of the 3F Superliga

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Kaizen Gaming and the 3F Superliga announce Betano as the league’s new official betting partner. Betano is Kaizen Gaming’s premium and internationally recognized online sports betting and gaming brand, sponsoring top clubs around the world as well as major tournaments, such as the UEFA Europa League and the UEFA Conference League. Betano has already strengthened its presence in Denmark through partnerships with several clubs – and now it will also become the official sponsor of the entire 3F Superliga from the upcoming 2025/26 season.

“We are very pleased to welcome Betano as the official betting partner of the 3F Superliga. Betano has become a major player in both international and Danish football – and with their strong focus on responsible gaming, they can contribute positively and professionally to the growth of Danish football” says Claus Thomsen, CEO of the Danish League Association (Divisionsforeningen).

“We are proud to enter into this new partnership with the 3F Superliga – a league that is at the heart of the Danish football culture. Denmark has a long and proud tradition with passionate fans and clubs with deep local roots, and we see this partnership as an opportunity for us to contribute positively to that entire ecosystem – reaching beyond the Danish clubs we are already collaborating with. At Betano, we are committed to offering responsible, engaging sports experiences, and we look forward to working with the Danish League Association,” says Julio Iglesias, Chief Commercial Officer of Kaizen Gaming.

The post Betano Becomes New Official Betting Partner of the 3F Superliga appeared first on European Gaming Industry News.

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