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Chinese Super League Extends its Relationship with Stats Perform
The Chinese Super League (CSL) has extended its relationship with Stats Perform in a multi-year deal which sees the sports data firm named as the league’s event and tracking data provider.
The deal will see Stats Perform exclusively collect tracking data using the SportVU system at the home venues of every Super League club. Together with Opta event data, the tracking data will supplement the league’s broadcast and digital channels, along with supporting their partners in creating unique experiences for their audiences across media, brands and sponsors.
The data agreement extends the existing relationship between CSL and Stats Perform, which was first signed in 2016. The continued trusted relationship and introduction of new Stats Perform services reinforces the professional league’s commitment to ensuring that media and technology partners covering the competitions are provided with the highest quality data to bring every match to life for fans around the world.
Detailed data will be delivered to CSL through an extensive range of Opta data feeds, including advanced analytics data and predictive data to be used across broadcast, digital and social platforms, before, during and after the action. Another key part of the partnership is Stats Perform’s new “Pressbox Graphics” application.
Pressbox Graphics will help CSL deepen and extend fan interest from 90 minutes to the entire multi-day match lifecycle by quickly producing automated visual graphics and animations, powered by Opta data, at scale. This tool is currently used by major professional sports teams globally to drive fan and sponsor awareness and engagement, particularly on social media platforms like Weibo and Wechat.
As well as services to the CSL, the agreement includes extensive Pro services for all its member clubs. These services will help drive performance analysis across the league. Each club will have access to ProVision, which will allow them to interrogate Opta data to undertake detailed analysis of each upcoming opponent and identify key tactical trends, as well as share insights with coaches using a combination of video and engaging data visualisations.
“We are delighted to be strengthening our partnership with the Chinese Super League. We know how important data is becoming to stakeholders in providing their fans with new and engaging audience experiences. Through the delivery of Opta data, fans of the Chinese Super League will benefit from insights derived from the industry’s leading and most reliable data source. On the Pro side, I am also pleased that we will be able to support technical staff with visual in-game insights to help with player engagement and development,” Alex Rice, Chief Rights Officer at Stats Perform, said.
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Quantum continues expansion streak with two director-level new hires
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One of betting and gaming’s best-known customer acquisition and comparison businesses, Quantum, has announced the next steps in its ambitious growth plan by welcoming two new director-level appointees.
Joining the business are Dimitris Papamichael as commercial director and Luke Watkin as marketing director – both in newly created roles. They come in alongside a full C-suite and a full team of new tech hires that continues a recruitment drive which began in 2023 – and reflects Quantum’s rapid and consistent growth throughout the last five years.
Papamichael will be responsible for all revenue-generating activities across the business in a pivotal leadership role. He’ll shape Quantum’s commercial strategy as the company diversifies into new verticals while maintaining its strong position in the iGaming sector. He’ll also lead an expanding team of commercial and sales managers.
Watkin will lead the development and execution of the marketing strategy across all business verticals. As marketing director, he’ll be instrumental in shaping Quantum’s marketing vision, building scalable systems, and delivering commercial impact as it expands into new markets. Watkin will build and mentor a high-performing marketing team and is also tasked with driving further recruitment.
Speaking of the appointments and new strategic direction, CMO James McCarthy said: “It’s a pleasure to welcome Dimitris and Luke to Quantum during what is undoubtedly a really fascinating time in our growth. From cementing our relationship with some of iGaming’s biggest names to helping us expand into exciting new sectors, both of our new Directors will be integral to the continued success of the business.”
Papamichael said: “I’m thrilled to be joining Quantum at such an exciting stage of its incredible growth journey. The company has already achieved so much, and there’s huge potential ahead as we expand into new markets and sectors. I can’t wait to work with the exceptionally talented team here to seize the many opportunities ahead and drive the next phase of growth.”
Watkin said: “I am delighted to join a business with such a proven track record of excellence in its core markets, as well as highly ambitious plans for strategic expansion into new markets and territories. I am looking forward to contributing towards building on the exceptional progress the team has made to date, and accelerating that growth in the years ahead.”
This people news comes hot on the heels of the company’s exciting rebrand news of last week, moving toward the “quantum” in QiH Group” as well as redefining the business’ purpose and strategic direction.
The post Quantum continues expansion streak with two director-level new hires appeared first on European Gaming Industry News.
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FLY AWAY TO FORTUNE WITH ZITRO’S “RAINBOW BIRDS”
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The post FLY AWAY TO FORTUNE WITH ZITRO’S “RAINBOW BIRDS” appeared first on European Gaming Industry News.
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PHP13 MILLION UP FOR GRABS IN PAGCOR’S LINKED BINGO EVENT
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The post PHP13 MILLION UP FOR GRABS IN PAGCOR’S LINKED BINGO EVENT appeared first on European Gaming Industry News.
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