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Slotmill Signs Agreement with ATG

Slotmill has signed a license agreement with Scandinavian operator AB Trav och Galopp (ATG) which is Sweden’s largest gaming operator in terms of turnover. Under the terms of the agreement, the Slotmill slot games will be made available to the ATG players.
“Being selected as supplier to ATG is humbling at the same time as it proves that the Slotmill quality strategy is paying off. With decades of industry experience and a Swedish heritage, the team at Slotmill has a deep-rooted understanding of what slot players are looking for,” Johan Ohman, Founder of Slotmill, said.
“Slotmill offers a portfolio of diverse games that we feel will resonate well with our player base. We look forward to the games going live and welcome Slotmill as supplier,” Christian Erlandsson, Head of Sports Betting at ATG, said.
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PENN Entertainment Announces Board Refreshment

PENN Entertainment Inc. announced that it intends to nominate Johnny Hartnett and Carlos Ruisanchez for election to its Board of Directors following discussions with HG Vora Capital Management LLC (HG Vora). Ron Naples has informed the Board that he will retire from the Board, effective immediately. Barbara Shattuck Kohn and Saul Reibstein have notified the Company that they will not stand for reelection at the 2025 Annual Meeting of Shareholders. The Board now comprises eight directors, seven of whom are independent.
The Board issued the following statement:
“We look forward to benefitting from Johnny’s and Carlos’s fresh perspectives as we enter into a critical phase for the business. The Board continues to believe there is significant opportunity for value creation at PENN, particularly within our Interactive segment. Johnny and Carlos bring critical expertise and experience in the gaming industry, across both digital and retail, that are aligned with the Board’s priorities and are tailored to the opportunities in front of us. While we were unable to reach an agreement with HG Vora, we thank them for their input and look forward to continued engagement with all of our shareholders. We thank Ron, Saul and Barbara for their many years of distinguished service to the Board and our Company and we are eager to begin working with our new directors to drive profitable growth for the benefit of all PENN shareholders.”
Carlos A. Ruisanchez
Carlos A. Ruisanchez is the Chief Executive Officer of Sorelle Capital and President of Sorelle Hospitality, family office firms focused on investing and developing hospitality, consumer and real estate businesses. Prior to Sorelle, he served as President and Chief Financial Officer of Pinnacle Entertainment Inc., a leading gaming entertainment company, until its sale in 2018. He joined Pinnacle in 2008 as Executive Vice President, Strategic Planning and Development. He became Pinnacle’s Chief Financial Officer in 2011, President and Chief Financial Officer in 2013, and board member in 2016. Prior to joining Pinnacle Entertainment Inc., Mr. Ruisanchez was Senior Managing Director at Bear Stearns & Co. Inc., an investment banking firm, where he held various positions from 1997 to 2008. He is an independent board member of Cedar Fair Entertainment Company.
Johnny Hartnett
Johnny Hartnett joined the board of Superbet Group in January 2024, after a successful mandate as Chief Executive Officer of the company between 2019 and 2023. Under Mr. Hartnett’s leadership, Superbet registered remarkable results in terms of market growth, transformation of its proprietary product & technology platforms and the creation of Happening, the Group’s dedicated tech company. Prior to joining Superbet, Mr. Hartnett spent 20 years working in the Flutter Group, where he held multiple leadership positions as COO of Sportsbet (Australia), MD of Paddy Power Betfair Online and Flutter International divisions including leading the Group’s M&A endeavors.
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Golden Boomerang Awards 2025 has launched a special competition for the Champions League semi-finals

Boomerang Partners, a rapidly growing global brand, is excited to announce the launch of a special contest in conjunction with the 2025 Golden Boomerang Awards tournament, running until May 11. This contest, dedicated to the semi-finals of the UEFA Champions League, offers tournament participants a chance to compete for exclusive prizes.
With more than 400 affiliate teams participating worldwide, the competition is fierce, with monthly prizes up for grabs. The final prize drawing will take place on May 3, where one lucky winner will have their dream fulfilled. In addition to monthly prizes, awards will be given in 11 different categories.
The special Champions League-themed contest is open to both current tournament participants and newcomers. Registration for this unique opportunity is open until May 5, giving everyone a chance to win the grand prize — the coveted ‘Home Stadium Fan’ VIP experience. Affiliate managers will provide details to new participants.
The Champions League semi-finals are a top event in the world of sports, which generates fantastic interest among fans. The first matches will take place on April 29 and 30, when Arsenal will play PSG and Barcelona will face Inter, respectively. The return matches will take place on May 6 and 7. All the teams that made it to the top four deserve to win.
Arsenal are betting on the Champions League, given that they are 12 points behind leading Liverpool in the English Premier League and have played one more match. PSG are 23 points off the lead in the French Ligue 1, and can safely focus on the Champions League. Interestingly, Arsenal already played PSG in the second round of the tournament’s group stage and won 2-0.
The game between Barcelona and Inter looks particularly interesting. It is a rematch of the 2010 semi-final, when Inter eventually won the Champions League trophy. The teams approach the game as leaders of the championships—Spain and Italy. Barcelona’s best striker, Robert Lewandowski, will miss the first game – he is out for about three weeks due to injury.
The upcoming Champions League matches will be a powerful boost for the participants of the Golden Boomerang Awards. It is not only a chance to win a special prize, but also an opportunity to improve their positions in the sports leaderboard.
Join the Golden Boomerang Awards 2025
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.
The post Golden Boomerang Awards 2025 has launched a special competition for the Champions League semi-finals appeared first on European Gaming Industry News.
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7777 gaming secures certification in Colombia

7777 gaming, a leading B2B casino games provider, has officially received certification for its innovative gaming content in Colombia, marking a significant milestone in the company’s global expansion.
With this certification, Colombian players and operators can access 7777 gaming’s exclusive portfolio, featuring some of its most engaging and high-performing titles, including Crazy 100 Bucks, Barbarian, Candy Anyways, Devil’s Deal Soul for Sale, and Club Mr. Luck. These games, known for their immersive gameplay and cutting-edge mechanics, are designed to elevate the online casino experience and drive higher engagement.
“As part of our commitment to expanding into regulated markets, obtaining certification in Colombia is a key step toward offering premium entertainment experiences to local players. Our certified games incorporate some of the most in-demand features, ensuring both excitement and rewarding gameplay,” said Asya Raykova, Partnership Manager at 7777 gaming.
7777 gaming’s certified games package includes some of the most sought-after features in the industry, such as:
- MULTIPLIERS – A variety of multipliers that boost rewards and enhance excitement.
- FREE SPINS – Special symbols that trigger a set number of free spins.
- BONUS GAME – Uniquely crafted bonus rounds that provide extra gameplay opportunities.
- BUY BONUS – Allows players to purchase direct access to bonus features.
- GAMBLE – Enables players to risk their winnings for a chance to multiply them.
- DOUBLE CHANCE – Doubles the odds of triggering a bonus feature.
- EXPANDING REELS – Increases the number of symbols/reels, adding greater winning potential.
7777 gaming continues to expand its presence in regulated markets worldwide, bringing innovative and high-quality gaming content to new audiences. With this latest milestone in Colombia, the company is solidifying its reputation as a trusted partner for operators looking to enhance their casino offerings with next-generation gaming experiences.
About 7777 gaming:
7777 gaming is an innovative and data-driven B2B igaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.
The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.
7777 gaming is already partnering with the leading aggregators and platform providers in the igaming industry.
The post 7777 gaming secures certification in Colombia appeared first on European Gaming Industry News.
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