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UKGC Names Allwyn as Preferred Applicant for the Fourth National Lottery Licence

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The UK Gambling Commission (UKGC) has named Allwyn Entertainment Ltd as Preferred Applicant for the fourth National Lottery licence.

The National Lottery is one of the world’s largest lotteries and the current – third – licence is due to expire in 2024. Since launching in 1994, National Lottery players have collectively raised more than £45 billion for 660,000 good causes across the UK, transforming lives and contributing to the arts, sport, heritage and communities.

The selection of Allwyn as Preferred Applicant follows a fair, open and robust competition which received four applications at the final stage. This is the highest number of applications since the first National Lottery licence was awarded in 1994.

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Alongside Allwyn, the other applicants were Sisal Spa, Camelot UK Lotteries Ltd and The New Lottery Company Ltd. Camelot UK Lotteries Ltd has been named Reserve Applicant.

Andrew Rhodes, CEO of UKGC, said: “In its lifetime, the National Lottery has raised more than £45 billion for good causes and is rightly seen as a great national asset.

“Our priority was to run a competition that would attract a strong field of candidates. Having received the most applications since 1994, it is clear that we’ve achieved just that.

“I am confident that the success of the competition will lead to a highly successful fourth licence – one that maximises returns to good causes, promotes innovation, delivers against our statutory duties, and which ultimately protects the unique status of the National Lottery.

“We look forward to working with all parties to ensure a smooth handover.”

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John Tanner, Gambling Commission Executive Director and Senior Responsible Owner for the competition, said: “The Commission is grateful to all four applicants for their engagement in the competition. We were impressed by the overall standard of applications, including the range and quality of innovation proposed, and the high level of confidence and ambition demonstrated for the prospects of the National Lottery under the fourth licence.”

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UFC Champion Valentina Shevchenko Joins Stake as Global Brand Ambassador

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Leading betting platform Stake proudly announces that Ultimate Fighting Championship (“UFC”) Women’s Flyweight World Champion, Valentina Shevchenko, has signed on as a Global Ambassador for the brand.

One of the most iconic and celebrated athletes in combat sports, Shevchenko currently reigns as the UFC Flyweight World Champion and holds the coveted No. 1 spot in the UFC’s Women’s Pound-for-Pound rankings. A Muay Thai specialist from Kyrgyzstan, Shevchenko has dominated the MMA world since her UFC debut in 2015, and continues to build her legacy as one of the sport’s all-time greats. She will next defend her title on May 11 against top contender Manon Fiorot of France.

With this partnership, Shevchenko joins a championship roster of Stake ambassadors that includes UFC stars Merab Dvalishvili, Alexandre Pantoja, Max Holloway, Alex Pereira, and Israel Adesanya.

Speaking on the partnership, Shevchenko said:

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“Stake has become one of the most important and exciting partners of the UFC, and I’m proud to now be a Global Ambassador for the brand. Stake is the home of champions, and I’m excited to work with its incredible team.”

Akhil Sarin, Chief Marketing Officer at Stake, added:

“We’re absolutely thrilled to welcome Valentina to the Stake family. It’s rare to see a true legend of the sport still performing at the absolute highest level, and we’re excited to build a long and successful partnership together.  We feel that the Stake brand is now synonymous with the UFC, and our relationships with the very best athletes in the sport helps us continue to grow in the MMA sphere.”

The post UFC Champion Valentina Shevchenko Joins Stake as Global Brand Ambassador appeared first on European Gaming Industry News.

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PlayOJO and other SkillOnNet brands add BF Games portfolio in UK rollout

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Global entertainment brand SkillOnNet announced today it has launched BF Games’ portfolio of cutting-edge slots and dice games in the UK. Over 100 titles from the leading game provider are now available for players at SkillOnNet’s UK-facing brands, including flagship site PlayOJO.

The move represents an extension of the existing partnership between the two companies that saw the successful introduction of BF Games content to SkillOnNet brands in several .com markets.

These included Stunning Crown Cash Mesh™, which showcases BF Games’ acclaimed Cash Mesh™ mechanic. The feature allows players to collect special symbols to trigger instant cash rewards, imbuing every spin with anticipation and excitement.

The BF Games portfolio includes everything from classic fruit-themed slots to richly themed immersive video slots with cutting-edge features. Also popular are the studio’s dice games, which combine traditional slot mechanics with dice-based elements to offer a unique gameplay experience.

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Jani Kontturi, Head of Games at SkillOnNet said: “We’re thrilled to strengthen our partnership with BF Games and bring their exceptional content to our UK players. Their games strike the perfect balance between classic appeal and cool, modern features, making them a great fit for our audience.”

Rok Hribar, CCO at BF Games said: “Our collaboration with SkillOnNet has already shown great results in international markets, and expanding into the UK is a natural next step. We’re excited to see our games reach more players through such a trusted industry big hitter.”

The post PlayOJO and other SkillOnNet brands add BF Games portfolio in UK rollout appeared first on European Gaming Industry News.

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HIGHLIGHT GAMES ANNOUNCES EXCLUSIVE DEAL WITH SERIE A1 FUTSAL

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London-based video virtuals and instant win games specialist Highlight Games Limited today announces that it has signed an exclusive, long-term deal to create a range of virtual sports and gaming products featuring Italy’s premier 5-a-side competition, Serie A1 Futsal.  Games will feature teams including Napoli, Roma 1927, L48 Torino and Came Treviso. 

Highlight Games is the #1 virtual sports supplier in Italy and, since the launch of SOCCERBET in 2019, has grown the market by 78% in five years.

Steven Holmes, CEO, Highlight Games said: ‘‘I’m excited to announce this partnership with Serie A1 Futsal, and with it the introduction of a new fast-paced SOCCERBET game format.  By cutting a series of five second clips we will create the first ever virtual sports product featuring twelve goals with outcomes ranging from 12-0 to 0-12.  Highlight Games is incredibly proud to be the #1 virtual sports supplier in the biggest virtuals market in the world and our success only makes us more ambitious to create more engaging and innovative content for our valued partners.’’

The post HIGHLIGHT GAMES ANNOUNCES EXCLUSIVE DEAL WITH SERIE A1 FUTSAL appeared first on European Gaming Industry News.

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