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ATG Extends its Sponsorship Agreement with the Swedish Equestrian Federation

AB Trav och Galopp (ATG) has extended its sponsorship of the Swedish Equestrian Federation for another four years. The new agreement will mean the operator has sponsored the sports federation for over half a century.
It will retain its focus on para-dressage, development and on ATG jumping series, the ATG Riders League.
Maria Guggenberger, sustainability manager at ATG, said: “We want to be involved in developing Swedish equestrian sports, and together with the Swedish Equestrian Federation we have found a good way forward. Therefore, we will continue to focus on para-dressage and equestrian development through ATG Talang.
“We have also ensured a continuation of the national jumping series ATG Riders League for the next four years.”
Camilla Sand, communications and marketing manager at the Swedish Equestrian Federation, said: “The long collaboration with ATG is something we are incredibly proud of. Together, we have successfully and long-term developed equestrian sports for almost five decades. We are of course very happy to continue that journey together.”
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Football Stats Startup Challenges Multi-Million Company With Free Publication Of Blueprints

A little company from Poland does something very odd for the competitive market — and thinks that one man’s dream can ignite a revolution in how we treat amateur football.
Prawn, the fresh startup from Eastern Europe with the international team, has announced its first hardware solution for recording football matches. But it is not on the shelf of the local store and does not pop out on the web page as an annoying ad. The users can literally obtain blueprints free of charge and craft it themselves.
Such an unusual decision is aimed at challenging the market that has been ignored and omitted by the big sports tech companies for years or even decades. Amateur football is miles and generations behind the professionals in the way players can assess their performance and improve — that is what Prawn dared to change.
They have already entered the market with the PrawnApp[a] that provides analytics for amateurs who record their match performance and upload the video. Powered by an AI, this system gives some key figures — goals, passes, dribbling attempts etc. — and, which is important, some tips for improvement. The service can be also used as a platform for creating highlights thanks to its ability to combine footage from different angles. The app is easy to try: each user is granted one month free of charge.
In this field Prawn faces some obvious competition. Other companies have released their own vision of prone holders for recording matches which is not much of a difference in functionality to what the Polish startup gives away for free on their Instagram page for following and tagging a friend. But there is a difference — the price tag.
Prawn developers, passionate football players and fans themselves, know exactly what the amateur footballers want — affordable tech for capturing their games and great service for analytics and improvement. That is exactly what PRAWNER[b] (that is how the phone holder is labeled) and PrawnApp are about.
The company has already proven that its ideas resonate with the players and sports industry: the initiative to create a global map of available pitches was mentioned 152 times in U.S., European and even Indian media, and their web page was visited by thousands of people within a couple of weeks. The Polish startup promotes its vision with a simple principle: those who love football and want to be better at it should not pay more, but play more.
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PAGCOR CHIEF WELCOMES, RECOGNIZES NEW EMPLOYEES’ UNION

The post PAGCOR CHIEF WELCOMES, RECOGNIZES NEW EMPLOYEES’ UNION appeared first on European Gaming Industry News.
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BGCS and BGMS league stages conclude; rising stars set to meet pros in the playoffs

Following 20 days of high-octane esports action, the league stages of the OnePlus Android Battlegrounds Mobile India Challenger Series (BGCS) 2025 and the OnePlus Android Battlegrounds Mobile India Masters Series (BGMS) 2025 have officially concluded. The results now set the stage for the highly anticipated Playoffs on September 9, where India’s rising esports stars will take on established pros for a coveted spot in the Semi-Finals and ultimately the Grand Finals of India’s most-watched esports event.
In the final week of BGCS 2025, where 16 teams battled for glory, Nebula Esports, qualifiers from the OnePlus Campus Dominate initiative, topped the table with 222 points. They were followed by Sinewy Esports in second with 213 points, Team Versatile in third with 201 points, and Team H4K in fourth with 163 points. All four teams have secured qualification for the BGMS 2025 Playoffs. As the official amateur feeder league into BGMS, BGCS has not only spotlighted emerging talent but also provided a competitive pathway into India’s premier esports stage.
“With the introduction of BGCS this year, our aim was to create a structured pathway for emerging gamers to transition into the professional BGMI esports ecosystem. It is particularly encouraging to see that the winning team qualified through the nationwide collegiate qualifiers by OnePlus, and it has been inspiring to witness all participating teams showcase their skills and earn their opportunity to compete at the next level. This is precisely the kind of platform NODWIN Gaming, together with our partners set out to create, to identify and nurture the next generation of esports talent,” said Akshat Rathee, Co-founder and Managing Director, NODWIN Gaming.
Meanwhile, in BGMS 2025, 24 of the nation’s top BGMI teams competed in 56 matches each. At the end of an intense league stage, Team Revenant XSpark finished on top with 557 points, closely followed by Team SouL with 551 points. Gods Reign claimed third place with 533 points, while NoNx Esports secured fourth with 529 points. These top four teams have earned direct qualification to the BGMS Grand Finals, scheduled from September 12 to 14.
The road to the finals continues as the bottom 12 teams from the BGMS League Stage advance to the Playoffs, where they will be joined by the top four BGCS squads. The top eight teams from the Playoffs will then move into the BGMS Semi-Finals from September 10 to 11, competing alongside the 5th to 12th placed teams from the BGMS League Stage. From there, the top 12 semi-finalists will join the four directly qualified teams in the BGMS Grand Finals, where 16 teams will battle it out for the crown and a major share of the INR 1.5 crore prize pool.
Season 4 of BGMS continues to be supported by OnePlus as the Title Sponsor and Official Smartphone Partner, with Android returning as Co-Title Sponsor and TVS Motor Company entering its third consecutive year. The tournament also sees the presence of Red Bull in its second year, along with the debut of Duolingo English Test as Official Learning Partner, Swiggy as Official Food Delivery Partner, and Bisleri as Official Hydration Partner.
The BGMS Season 4 Playoffs will be broadcast live on Star Sports Khel and on JioHotstar from September 9 to 11, airing during prime-time from 5:00 PM to 8:00 PM, making it the only esports tournament in India with national television presence.
The post BGCS and BGMS league stages conclude; rising stars set to meet pros in the playoffs appeared first on European Gaming Industry News.
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