Esports Entertainment Group announced that GAMMAX, a Netherlands-based gaming and esports startup, has agreed to become the exclusive distributor of the revolutionary new OMEGA solution for the Dutch market. In addition, OMEGA will be installed in GAMMAX Gaming & Esports Centres and Leisure locations across the Netherlands over the next five years, with the expectation of multiple installations through 2026.

GAMMAX is a gaming and esports startup based in The Hague and affiliated with the Sir Winston Leisure Group, a privately-owned operator of casinos and family entertainment centres in the Netherlands. Leveraging Sir Winston’s extensive experience in family entertainment centres and arcades, GAMMAX is creating social meeting places for gaming and esports fans. The first GAMMAX centre opened this month in Scheveningen and offers more than 70 gaming PCs, all supported by OMEGA.

“Our expertise in operating family entertainment centers has given us a clear view of the power of esports and compelled GAMMAX to pursue an exciting new business opportunity. In building our GAMMAX Gaming & Esports Centers, we are selecting world-class vendors who can supercharge our business. We believe the OMEGA solution offers an ease of installation and operation that will provide our GAMMAX centers with an unmatched technology platform. Further, it will allow GAMMAX to establish itself as a turnkey technology provider, which can bring the excitement of esports to a variety of entertainment venues throughout the Netherlands,” Rogier Schmitt, Founder and Managing Partner of GAMMAX, said.

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“OMEGA is a unique, groundbreaking solution that allows businesses to attract gamers with a compact, convenient setup that resembles an esports arena. We are delighted that GAMMAX has selected OMEGA and believe this further validates the power of our B2B solution. EEG is dedicated to the global growth of esports, and we look forward to working with GAMMAX to bring OMEGA to their new esports venues and other potential venues over the coming years,” Magnus Leppäniemi, President of Esports at Esports Entertainment Group, said.

OMEGA (Online Multiplayer Esports Gaming Attraction) is designed as a turnkey solution for businesses and entertainment venues, allowing them to add esports and gaming as a new revenue stream. OMEGA uses an arcade model to deliver a guided user experience, enabling users to seamlessly pay on-screen through a QR code or through an existing POS system. Grouped in teams across six or 12 stations, players are tasked with missions and quests as they compete in games such as Valorant and League of Legends. Players are rewarded for their performance with credits redeemable for prizes.