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IGT Expands Instant Ticket Business in Germany with Lotto Baden-Württemberg
International Game Technology PLC announced that its subsidiary, IGT Global Solutions Corporation, will expand its instant ticket business in Germany, through a multi-year agreement with Staatliche Toto-Lotto GmbH Baden-Württemberg (Lotto BW), a new customer for IGT.
Under the terms of the contract, IGT will provide Lotto BW with all aspects of its instant ticket printing business, including creating compelling instant games and applying the most advanced and secure printing techniques. IGT will also provide its expert marketing services from IGT’s Instants Advantage programme to guide Lotto BW through the strategic portfolio planning process to make informed game decisions that will help drive lottery sales. Additional marketing services include game development, analytics, distribution, retail execution tools and consultation on all aspects of the instant ticket programme.
“IGT’s industry leadership, expertise and global scope pair well with our vast knowledge of the local lottery market. Through this newly formed partnership, we look forward to working closely with IGT to research, analyze and develop engaging games for our players and that will drive responsible growth for our business,” Georg Wacker, CEO of Lotto BW, said.
“The entire German market, and specifically Baden-Württemberg as the third-largest federal state, offers great potential for instant ticket growth. IGT’s Instants Advantage program coupled with our in-depth analysis capabilities will deliver customized insights and support Lotto BW’s goal of providing a superior experience for its players and contributing to good causes within the state,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery.
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Quantum continues expansion streak with two director-level new hires
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One of betting and gaming’s best-known customer acquisition and comparison businesses, Quantum, has announced the next steps in its ambitious growth plan by welcoming two new director-level appointees.
Joining the business are Dimitris Papamichael as commercial director and Luke Watkin as marketing director – both in newly created roles. They come in alongside a full C-suite and a full team of new tech hires that continues a recruitment drive which began in 2023 – and reflects Quantum’s rapid and consistent growth throughout the last five years.
Papamichael will be responsible for all revenue-generating activities across the business in a pivotal leadership role. He’ll shape Quantum’s commercial strategy as the company diversifies into new verticals while maintaining its strong position in the iGaming sector. He’ll also lead an expanding team of commercial and sales managers.
Watkin will lead the development and execution of the marketing strategy across all business verticals. As marketing director, he’ll be instrumental in shaping Quantum’s marketing vision, building scalable systems, and delivering commercial impact as it expands into new markets. Watkin will build and mentor a high-performing marketing team and is also tasked with driving further recruitment.
Speaking of the appointments and new strategic direction, CMO James McCarthy said: “It’s a pleasure to welcome Dimitris and Luke to Quantum during what is undoubtedly a really fascinating time in our growth. From cementing our relationship with some of iGaming’s biggest names to helping us expand into exciting new sectors, both of our new Directors will be integral to the continued success of the business.”
Papamichael said: “I’m thrilled to be joining Quantum at such an exciting stage of its incredible growth journey. The company has already achieved so much, and there’s huge potential ahead as we expand into new markets and sectors. I can’t wait to work with the exceptionally talented team here to seize the many opportunities ahead and drive the next phase of growth.”
Watkin said: “I am delighted to join a business with such a proven track record of excellence in its core markets, as well as highly ambitious plans for strategic expansion into new markets and territories. I am looking forward to contributing towards building on the exceptional progress the team has made to date, and accelerating that growth in the years ahead.”
This people news comes hot on the heels of the company’s exciting rebrand news of last week, moving toward the “quantum” in QiH Group” as well as redefining the business’ purpose and strategic direction.
The post Quantum continues expansion streak with two director-level new hires appeared first on European Gaming Industry News.
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FLY AWAY TO FORTUNE WITH ZITRO’S “RAINBOW BIRDS”
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The post FLY AWAY TO FORTUNE WITH ZITRO’S “RAINBOW BIRDS” appeared first on European Gaming Industry News.
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PHP13 MILLION UP FOR GRABS IN PAGCOR’S LINKED BINGO EVENT
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The post PHP13 MILLION UP FOR GRABS IN PAGCOR’S LINKED BINGO EVENT appeared first on European Gaming Industry News.
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