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NHS to Open Two New Gambling Addiction Clinics in England

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The NHS is going to open two new gambling addiction clinics in England to meet the increasing demand for specialist support for gambling addiction.

The two new clinics, based in Southampton and Stoke-On-Trent, will open from May and mean there will be seven specialist clinics in place across England.

The north of England has the highest prevalence of at-risk gamblers, with 4.4% of adults in the North West and 4.9% in the North East being at the most risk of addiction.

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Between April and December last year, 668 people with the most severe gambling addiction issues were referred to NHS gambling clinics – up from 575 during the same period in 2020 – a 16.2% increase.

The news comes alongside a letter from NHS mental health chief Claire Murdoch to GambleAware, confirming that the NHS will be fully funding its own gambling services from April – bringing the support in line with other NHS services.

The decision follows feedback from patients and clinicians opposing the conflict of interest from the gambling industry, which generates profits of over £14 billion a year in the UK, in funding treatment for addiction.

Research published by Public Health England (now the UK Health Security Agency) last September estimated around 0.5% of the adult population, around 246,000 people, are likely to have some form of gambling addiction with around 2.2 million people either problem gamblers or at risk of addiction.

NHS mental health director Claire Murdoch said: “Gambling addiction is a cruel mental health condition that can devastate people’s lives – our pilot clinics are already having a lasting impact in helping people to take back vital control of their lives.

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European Gaming Congress 2024 (Warsaw, Poland)

“The opening of two new gambling clinics in May, as a part of our £2.3 billion investment into mental health services, will mean we can help even more people with the most serious gambling problems.

“It is also absolutely right that the NHS now funds these clinics independently, recognising the harmful effects this addiction can have on the nation’s mental health, and that predatory tactics from gambling companies are part of the problem, not the solution.”

Later this year the NHS will launch a new Gambling Harm Network and Clinical Reference Group, which will bring expertise together and enable clinical teams to share best practices for helping to treat gambling addiction.

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Bingo Paradise Celebrates 65% Growth in First-Time Depositors in Q3 2024

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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.

“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”

Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.

A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.

The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.

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TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024

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Play’n GO announces network-wide US release of hit title Colt Lightning Firestorm

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Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive

Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.

Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.

This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.

Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”

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