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UK Gambling Commission Updates Guidance on Fair Terms and Practices
The UK Gambling Commission (UKGC) has updated its guidance for all operators on fair and transparent terms and practices.
The Commission has recently found licensees using terms that are potentially unfair and, in some cases, give them undue discretion to decide if and how they are applied. Examples include:
- Terms that allow licensees to confiscate customers’ un-staked deposits.
- Terms regarding treatment of customers’ funds where a licensee believes there has been illegal, irregular or fraudulent play.
- Promotions for online games that have terms entitling a licensee to void real money winnings if a customer inadvertently breaks staking rules.
- Terms that unfairly permit licensees to reduce potential winnings on open bets.
The Commission said it had also seen terms and conditions that are difficult to understand and welcome bonus offers and wagering requirements which may encourage excessive play.
According to the Commission, in light of this, licensees should:
- Review their terms and conditions to make sure they comply with relevant consumer protection laws, the LCCP and take into account the Commission’s updated guidance. It is an LCCP requirement that licensees must be able to provide evidence to show how their terms are fair and transparent.
- Review their offers, particularly welcome bonus offers or those with wagering requirements. The LCCP requires rewards and bonuses to be constructed in a way that is socially responsible. Although it is common practice to attach terms and conditions to bonus offers, the Commission does not expect conditions, such as wagering requirements, to encourage excessive play.
The regulator noted that if a consumer is not satisfied with a licensee’s response to a complaint, they can refer it to an alternative dispute resolution (ADR) provider. The Commission expects ADR providers to adjudicate on contractual and transactional disputes between consumers and licensees. The UKGC’s guidance to ADR providers says they must consider consumer protection legislation when looking at disputes. This includes, for example, considering whether a contract term is fair.
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Bingo Paradise Celebrates 65% Growth in First-Time Depositors in Q3 2024
Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
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TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024
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Play’n GO announces network-wide US release of hit title Colt Lightning Firestorm
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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