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Icelandic Football Signs Landmark Official Data, Fan Engagement and Betting Streaming Deal with Genius Sports
The Icelandic Club Association (ÍTF) and the Icelandic Football Association (KSI) have announced a joint long-term partnership with Genius Sports, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, to help accelerate the growth of the sport in Iceland and internationally.
Across all major domestic competitions and more than 1400 matches a year, Genius Sports has been granted the exclusive right to capture, manage and commercialise the ÍTF’s and the KSI’s official data and live video betting streams with its global network of betting partners. Sportsbooks will be able to access unique new content, played during off-peak windows from April to October outside of the global football calendar.
Genius Sports will provide its leading suite of free-to-play solutions, creating weekly and season-long content and delivering more engaging digital experiences for its fans. The ÍTF can select from customised Fantasy games including weekly and salary cap modes, alongside pick ‘em, trivia and predictor tools to test fans’ knowledge and better understand their content preferences.
Genius Sports’ Integrity Services, including 24/7 bet monitoring technology and a series of educational workshops to players, coaches and other participants, will help to provide robust protection from the threats of match-fixing and betting-related corruption.
“This partnership with the ÍTF and KSI is an excellent example of the Genius Sports partnership model and the value we provide. Icelandic football will benefit from our global reach, unique free-to-play and official data capabilities to help expand their sport. Sportsbooks will also be provided with the fastest, highest quality data and video content across thousands of events per year during off-peak windows,” Jonny Katanchian, Head of Commercial Partnerships EMEA at Genius Sports, said.
“We have made an untiring effort during last year to market these rights and now it is bearing fruit. These agreements, and those that will follow, will make sure that Icelandic football reaches its next step, for everyone’s benefit, including the clubs, the players and the domestic football community as a whole. There are enormous opportunities ahead,” Birgir Jóhannsson, CEO of ÍTF, said.
“We are immensely pleased to have concluded the contracts with Genius Sports, one of the leading players within the field of betting and official data exploitation. We really look forward to the partnership for the upcoming cycle,” Stefán Gunnarsson, Director of Commercial & Marketing at KSI, said.
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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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