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Gaming Americas Weekly Roundup – February 7-13
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new acquisitions. Read on and get updated.
Latest News
WynnBET, the online sports betting and casino app from Wynn Resorts, has announced that its online sports betting platform is now live in the state of New York. Players in New York can download WynnBET on the Apple App and Google Play Store.
The New York State Office of Addiction Services and Supports (NYS OASAS) has announced the launch of “Stick to the Game Plan” campaign. The goal of this new multi-faceted campaign is to bring awareness to problem gambling and how to prevent it, and to help direct people in need to problem gambling services.
Hard Rock Casino Northern Indiana and Quick Custom Intelligence jointly announced that the QCI Slot Platform has been selected and is being deployed at their new property in Northern Indiana. QCI Slots optimises gaming product mix by understanding player interaction at a deeper level, which machines perform best, and which to remove from the floor without impacting revenue.
PointsBet Canada has been approved by the Alcohol and Gaming Commission of Ontario as a licensed sportsbook in the province.
Partnerships
Pragmatic Play, a leading content provider to the iGaming industry, has made another expansion into Latin America by signing a deal with Bet7K in Brazil. As per the deal, the operator will receive Pragmatic Play’s top-performing array of slots, including the recent release The Ultimate 5, multi-award-winning Gates of Olympus and the hugely popular John Hunter series.
MGM Resorts International, BetMGM and National Hockey League announced a multi-year extension of their groundbreaking partnership. As an official sports betting and resort partner of the NHL, BetMGM and MGM Resorts will continue using NHL brands to enhance the experience for both customers and guests. BetMGM and MGM Resorts will continue to be integrated into the NHL’s jewel events, with camera-visible signage and on-site activation opportunities.
AGON by AOC, one of the world’s leading gaming monitor and IT accessories brands, has announced the extension of its partnership with G2 Esports, one of the most successful and renowned esports organisations worldwide. First signed back in January 2018 and continuing to this day, this partnership enables the G2 Esports teams to train and compete with the most competitive gaming displays from the AGON PRO line-up.
PlayUp has announced a groundbreaking agreement with the Panther City Lacrosse Club of the National Lacrosse League. The agreement sees PlayUp become Panther City’s first sports gaming partner.
Talking Stick Resort has become the official casino sponsor of the WM Phoenix Open professional golf tournament. The partnership marks the start of a three-year agreement between the resort and the legendary PGA TOUR event, now in its 87th year.
Rush Street Interactive has announced that its award-winning BetRivers Sportsbook has become an official partner of the New Orleans Pelicans.
New Acquisition
Entain plc has announced that it has acquired Deis Ltd (Avid Gaming) for CAD300 million (approximately £174m) from Middlebrook Investments Limited. Avid Gaming owns Sports Interaction, Canada’s leading online sports betting brand. It is headquartered in Jersey (Channel Islands), with offices in the Mohawk Territory of Kahnawà:ke and Ireland.
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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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Australia5 days agoAUSTRAC Takes Ladbrokes and Neds’ Operator – Entain – to Federal Court Over Serious Non-compliance with Australia’s Money Laundering Laws
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Africa6 days ago
Altenar obtains National Manufacturer licence in South Africa
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Australia6 days ago
Christine Howlett Appointed as New Commissioner of NSW Independent Casino Commission
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Latest News5 days ago
Join the Danish Problem Gambling Committee’s Online Conference: A Critical Conversation on Problem Gambling Prevention and Treatment
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Balkans6 days ago
Evoplay joins forces with Slotino to expand Bulgarian reach
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Compliance Updates6 days ago
SYNOT Games Officially Certifies Over 140 Games in Brazil
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Latest News6 days ago
ICONIC21 boosts product offering with slot games
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eSports6 days ago
ComeOn Group and Astralis unite to drive esports engagement in the Nordics
