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UK Gambling Commission Issues Reminder to Operators on Digital Advertising Responsibilities
The UK Gambling Commission (UKGC) has released a statement on its website reminding operators of their responsibilities related to theirs’ and their third-party marketing affiliates’ digital adverts and copyrighted content.
Through the statement, UKGC reminded the licensees of their responsibilities to make sure that no advertising content is posted by them or any of their marketing affiliate partners on websites that provide unauthorised access to copyrighted content.
Citing the provisions of Licence Conditions and Codes of Practice (LCCP) 16.1.1 related to the placement of digital adverts, the UKGC reiterated all licensees must:
- Ensure that they do not place digital advertisements on websites providing unauthorised access to copyrighted content.
- Take all reasonable steps to ensure that third parties with whom they contract for the provision of any aspect of their business related to the licensed activities do not place digital advertisements on websites providing unauthorised access to copyrighted content.
- Ensure that the terms upon which they contract with such third parties enable them, subject to compliance with any dispute resolution provisions, to terminate the third party’s contract promptly if, in the Licensee’s reasonable opinion, the third party has been responsible for placing digital advertisements for the licensed activities on such websites.
The regulatory watchdog reminded all operators that placing ads on websites that provide unauthorised access to copyrighted content is, in essence, funding for these websites and is, therefore, associating gambling with crime.
“Over the years, we have seen a significant reduction in gambling adverts appearing on copyright infringing websites, but a number of gambling adverts continue to appear. This demonstrates the need for gambling operators to introduce additional controls or to review the monitoring methods they currently have in place to ensure this does not occur. To date, the Gambling Commission has not specified any particular measures that licensees should take to prevent this, however, we are clear about our expectation,” the Commission explained.
The commission has refrained from specifying any particular measures, but the regulatory body is adamant operators should crank up their efforts. As a possible approach, the Gambling Commission pointed to registration with the Infringing Website List (IWL) operated by the Intellectual Property Crime Unit (PIPCU) within the City of London Police.
The IWL aims to enable advertisers, agencies, and other intermediaries to voluntarily stop placing adverts on websites that infringe copyrights by offering an up-to-date list of these websites. The regulator encouraged gambling operators to register with the website’s services.
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One of betting and gaming’s best-known customer acquisition and comparison businesses, Quantum, has announced the next steps in its ambitious growth plan by welcoming two new director-level appointees.
Joining the business are Dimitris Papamichael as commercial director and Luke Watkin as marketing director – both in newly created roles. They come in alongside a full C-suite and a full team of new tech hires that continues a recruitment drive which began in 2023 – and reflects Quantum’s rapid and consistent growth throughout the last five years.
Papamichael will be responsible for all revenue-generating activities across the business in a pivotal leadership role. He’ll shape Quantum’s commercial strategy as the company diversifies into new verticals while maintaining its strong position in the iGaming sector. He’ll also lead an expanding team of commercial and sales managers.
Watkin will lead the development and execution of the marketing strategy across all business verticals. As marketing director, he’ll be instrumental in shaping Quantum’s marketing vision, building scalable systems, and delivering commercial impact as it expands into new markets. Watkin will build and mentor a high-performing marketing team and is also tasked with driving further recruitment.
Speaking of the appointments and new strategic direction, CMO James McCarthy said: “It’s a pleasure to welcome Dimitris and Luke to Quantum during what is undoubtedly a really fascinating time in our growth. From cementing our relationship with some of iGaming’s biggest names to helping us expand into exciting new sectors, both of our new Directors will be integral to the continued success of the business.”
Papamichael said: “I’m thrilled to be joining Quantum at such an exciting stage of its incredible growth journey. The company has already achieved so much, and there’s huge potential ahead as we expand into new markets and sectors. I can’t wait to work with the exceptionally talented team here to seize the many opportunities ahead and drive the next phase of growth.”
Watkin said: “I am delighted to join a business with such a proven track record of excellence in its core markets, as well as highly ambitious plans for strategic expansion into new markets and territories. I am looking forward to contributing towards building on the exceptional progress the team has made to date, and accelerating that growth in the years ahead.”
This people news comes hot on the heels of the company’s exciting rebrand news of last week, moving toward the “quantum” in QiH Group” as well as redefining the business’ purpose and strategic direction.
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