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Gaming Americas Weekly Roundup – January 31-February 6
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.
Latest News
Penn National Gaming has announced that its subsidiary, Score Digital Sports Ventures (Canada) Inc. (theScore Bet), has received RG Check iGaming Accreditation from the Responsible Gambling Council.
Collegiate Sports Management Group, an integrated sports and entertainment media company focused on esports and traditional sports in the new creator economy, is launching ESPORTSU, its esports brand aimed at building community, content and events across the scholastic esports environment.
The Nevada Gaming Control Board has shared its financial results for the last month of the year 2021, reporting that Nevada’s nonrestricted gaming licensees saw a total gaming win of $1.15bn.
Low6 has announced the successful completion of the company’s latest round of funding, ahead of an Initial Public Offering (IPO), expected to take place later this year.
Online payment solution AstroPay has launched its cryptocurrency offering, allowing clients to buy and sell crypto on the company’s platform and mobile app. The offering is cost-effective as users can trade cryptocurrencies without paying any purchase, trading, transfer, or maintenance fees.
Indigo Sky Casino & Resort has selected OPTX as its casino data platform for slots, slots artificial intelligence, player development and marketing. OPTX provides an end-to-end solution focused on slots, marketing and campaigns, player development and artificial Intelligence.
FanDuel Group and United Center, home of the Chicago Bulls and Chicago Blackhawks, announced plans to open a state-of-the-art FanDuel Sportsbook lounge inside Chicago’s most iconic arena.
MGM Resorts has officially launched its new loyalty rewards programme, MGM Rewards. MGM’s this new loyalty rewards programme offers enhanced benefits and new ways to earn for its millions of members worldwide.
Sightline Payments announced the planned launch of its mobile loyalty platform, JOINGO, at Indigo Sky Casino & Resort in Wyandotte, Oklahoma in Q1 of this year.
New Partnerships
Caesars Sportsbook announced a partnership agreement with the New York Racing Association (NYRA) establishing Caesars as an official sports betting marketing partner and the title sponsor of the NYRA Turf Triple Series.
Betsson has signed a deal with the Federação Gaúcha de Futebol, in Rio Grande do Sul, Brazil, to sponsor the Gauchão 2022. In its 102nd edition of the competition, 12 clubs will play 72 games to compete for the title.
PointsBet has entered into a partnership with Women in Sports Tech Inc. (WiST), a non-profit organisation dedicated to driving growth opportunities for women at the intersection of sports, technology and innovation.
PointsBet Canada has signed a multi-year deal to become the official sportsbook operator of Alpine Canada Alpin (ACA). The agreement commences with the current 2021-2022 season.
New Appointment
Luxury gaming manufacturer Interblock has appointed international sales expert Galy Olazo to the role of regional sales manager in Latin America. Olazo will be based in the company’s office in Peru and will lead sales efforts for Peru, Colombia and Central America.
New Acquisition
Intema Solutions has signed a definitive share purchase agreement to acquire Livestream Gaming. Livestream is a private corporation which owns LOOT.BET, a licensed server-based real-money gaming platform and a top brand in the world of esports betting.
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Duelbits unveil Ivory Coast legend Salomon Kalou as Football Ambassador ahead of Africa Cup of Nations 2025
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The post Duelbits unveil Ivory Coast legend Salomon Kalou as Football Ambassador ahead of Africa Cup of Nations 2025 appeared first on European Gaming Industry News.
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Strategic partnership: GKL opts for complete solution from adesso
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GKL Gemeinsame Klassenlotterie der Länder (A.ö.R.) is taking the next major step in its digital transformation. The company has awarded the contract for its new lottery system to IT service provider adesso. In a Europe-wide tender process, adesso won out over international competitors with its comprehensive package of solutions.
At the heart of the partnership is the development and implementation of a completely new lottery system based on adesso’s own LotteryForce platform. The solution is complemented by a high-performance customer relationship management system based on Salesforce technology and secure, future-proof hosting on the adesso business cloud, operated in Germany. Ongoing IT operations will be handled by a specialised application management team from adesso.
The project volume amounts to around 32 million euros. The contract between the two partners will run for a period of 15 years.
Future-proof platform for a traditional lottery format
GKL Gemeinsame Klassenlotterie der Länder (A.ö.R.) is a lottery provider supported by all 16 German federal states, and is also the organiser of the NKL and SKL lotteries. Following the modernisation of its core technical system, GKL is repositioning its platform for the coming years with the aim of optimising processes, providing better support for sales partners and further developing the customer experience.
“In adesso, we have found a partner who understands our industry, knows our structures and has the technological expertise to deliver an integrated, end-to-end solution,” says Jörg Scheidhammer, CIO at GKL. “Not only does adesso offer the best technology, but it also provides a team that will support us holistically on our journey over the next 15 years.”
Setting a course for the lottery’s future
The first project phase will begin in January 2026. Going forward, sales partners are also set to benefit from the new platform. Innovative enhancements such as new game concepts will be integrated into the system, with initial concepts already in planning.
Marc Lorek, Vice President, Lottery Development, adesso SE, says: “The platform will be at the cutting edge of technology, while also setting new standards in terms of customer loyalty, performance and scalability.” Andreas Luckmann, Vice President, Lottery Consulting & Sales, adesso SE, adds: “This marks a whole new beginning for GKL and a flagship project for us. It will see us establishing ourselves as a key strategic partner in the European lottery market.”
The post Strategic partnership: GKL opts for complete solution from adesso appeared first on European Gaming Industry News.
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More Draws, More Chances to Win: The UAE Lottery Celebrates Its First Anniversary With Weekly Lucky Day Draws!
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· The Grand Prize of AED 30 million
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· The 2nd Prize of AED 5 million
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· The 3rd Prize of AED 100,000
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· The 4th Prize of AED 1,000
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· The 5th Prize of AED 100
The post More Draws, More Chances to Win: The UAE Lottery Celebrates Its First Anniversary With Weekly Lucky Day Draws! appeared first on European Gaming Industry News.
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