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Kindred Continues its Engagement with #AuCoeurDuFootball

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Kindred Group’s sportsbook brand Unibet will continue to sponsor 300 amateur football clubs in France through the #AuCoeurDuFootball programme. This will mark the fourth season of Unibet donating jersey kits to the players and clothes to the volunteers at the clubs in the amateur leagues, among other contributions.

Kindred has been supporting amateur football in France since 2019 and will continue their support in 2022. On top of the 10,000 kits with jerseys, shorts and socks for the players and clothes for the clubs’ volunteers, Unibet will also support the clubs with a digital tool that will ease the administrational burden smaller clubs so often need to battle. Unibet was the first brand to launch this type of national sponsoring campaign of amateur football in France and since 2019, supported over 640 amateur football clubs.

“We are very proud to continue supporting the amateur football by financing the jersey kits of more than 300 clubs and 10,000 players everywhere in France. Due to the current pandemic, a lot of clubs have experienced a massive drop in their revenues and have seen their number of licensees decreasing. It was natural for us to strengthen our engagement with the Au Coeur Du Football program and renew for a fourth season,” said Mathieu Drida, General Manager France, Kindred Group.

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“We have saved about EUR 4,000 thanks to the football kits we have received, and the extra donation earned via our social media activity. It represents about 15 per cent of our annual budget and has also helped to improve the image of our clubs,” said Regis Mace, FC Centre Bretagne.

“I had heard a lot of positive feedback from this sponsoring project, so we decided to apply for our club. We were really happy and proud to be selected as one of the clubs sponsored by Unibet. Both players and volunteers have felt grateful because it has helped our clubs to step up,” said Pedro Sorbal, Es Paris XII.

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International Chess Day: How India’s ancient game is evolving into a rising force in esports

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Few games can boast a history as rich and enduring as chess. Originating in ancient India as Chaturanga, chess has evolved over centuries into one of the world’s most popular and celebrated sports. For a game with roots tracing back nearly 1500 years, it is rare to find renewed relevance in the digital era, but chess has done exactly that. Today, it thrives not only as a timeless sport of intellect and strategy but also as a modern source of entertainment, with millions of active players, vibrant communities, and massive global viewership.

This transformation has been driven by the meteoric rise of online chess, especially during the 2020 lockdown, which acted as an unexpected catalyst. The global success of the Netflix series The Queen’s Gambit, combined with the rapid growth of chess streamers across platforms like Chess.com, Twitch, and YouTube, propelled the game into mainstream pop culture.

Tournament series like PogChamps, launched by Chess.com in 2020, introduced chess to millions by featuring popular streamers and celebrities, each mentored by elite Grandmasters. Adding to this momentum were leading streaming personalities like Levy Rozman, known as GothamChess, and the Botez sisters, Alexandra and Andrea, who have built massive followings on both Twitch and YouTube. The accessible, educational, and entertaining style of these streamers has made chess more engaging and relatable to younger audiences than ever before.

Since then, online chess has seen explosive growth. In 2024 alone, Chess.com recorded over 7.6 billion games played. The platform has surpassed 200 million registered users globally, with India contributing over 9 million monthly active players and adding an average of 550,000 new signups each month. Beyond gameplay, viewership numbers have soared, with chess amassing 925 million organic views this year, reflecting an incredible 640 percent year-on-year growth. With its easy-to-play format and accessibility anytime, anywhere, chess has cemented itself as a universal sport for the digital generation.

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This digital success naturally extended into the competitive esports world. The chess esports revolution accelerated in 2020 when world-renowned Grandmasters such as Qiyu Zhou, Hikaru Nakamura, and Andrew Tang joined established esports organizations like Counter Logic Gaming, Team SoloMid (TSM), and Cloud9 respectively, blending the traditions of chess with the excitement of competitive gaming.

The momentum continued when the International Chess Federation (FIDE) and Chess.com included chess in the inaugural Olympic Esports Week in 2023 in Singapore. This evolution reached a landmark moment with chess officially becoming part of the prestigious Esports World Cup (EWC) 2025 in Riyadh, with Norwegian legend Magnus Carlsen serving as the tournament’s ambassador. Organized in partnership with Chess.com, this year’s EWC features a prize pool of $1.5 million (approximately INR 12.8 crore), bringing together the world’s top chess players to compete in the fast-paced 10+0 rapid format, while representing leading esports organizations from across the globe.

Indian chess is making its presence felt on this grand stage. Grandmaster Arjun Erigaisi, signed with global esports organization Gen.G, has already secured his place at EWC 2025 through the Champions Chess Tour. The final four spots will be decided through the Last Chance Qualifier from July 24 to 26, where top Indian players, including Grandmasters Nihal Sarin and Aravindh Chithambaram, will compete.

Both Nihal and Aravindh have joined S8UL, a global powerhouse in esports and gaming content to compete at EWC 2025. S8UL is the only Indian organization selected among the 40 elite global teams in the Esports World Cup Foundation’s (EWCF) Club Partner Program. The organisation has earned its place to compete among the world’s best in Apex Legends and EAFC, and will also be fighting for qualification in Tekken 8 through the Last Chance Qualifier, further expanding its presence across multiple esports titles.

“It’s incredible to watch chess evolve from a quiet, traditional sport into a bold, global movement. Being part of S8UL has introduced me to the world of esports and content creation, opening up new ways to connect with people. Today, chess isn’t just about strategy, it’s about storytelling, culture and community. I’m proud to be part of this exciting shift, as the game steps into a whole new era,” shares Nihal Sarin.

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The chess esports revolution in India is also being championed by NODWIN Gaming, a leader in South Asia’s esports and gaming ecosystem. The company recently announced a strategic partnership with Chess.com and ChessBase India aimed at building the future of chess esports in the country. This collaboration has already delivered remarkable success, most notably with the exclusive streaming of the recent World Chess Championship, where India’s Gukesh Dommaraju defeated Ding Liren to become the World Chess Champion. The event garnered over 24 million views, with peak concurrent viewership reaching 200,000.

Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming, says, “The rise of online chess shows how even the most traditional games can reinvent themselves in a digital-first world. Chess has always stood for intellect and discipline, but with streaming, new formats, and structured esports competitions, it’s now more accessible and entertaining than ever, especially for younger audiences.”

Over the years, NODWIN Gaming has consistently driven the mainstream growth of chess through innovative initiatives. The Chess Super League in 2021 brought together a unique mix of top international Grandmasters, leading Indian Grandmasters, International Masters, and promising junior players, offering fans a fresh, competitive, and entertaining viewing experience. Chess has also featured prominently at DreamHack Hyderabad, India’s largest gaming festival, further reinforcing its place within the broader gaming and esports ecosystem.

“At NODWIN, we’ve always focused on youth entertainment across gaming, esports, and digital culture. Chess fits right into that vision. We’re excited to keep reimagining how the game is experienced and to help it grow as a meaningful part of the broader digital entertainment ecosystem,” adds Akshat Rathee.

On the occasion of International Chess Day, it serves as a fitting reminder that chess has always been more than just a game in India. Its digital evolution has unlocked exciting new avenues for competition, community building, and content creation. The board may remain the same, but the game continues to evolve, inspiring new generations of players and fans in the digital era.

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More Patient Transport Vehicles donated to military units, LGU

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The Philippine Amusement and Gaming Corporation (PAGCOR) turned over five Patient Transport Vehicles (PTVs) to select military units and a local government unit on Tuesday, July 16, in line with the order of President Ferdinand Marcos Jr. to enhance emergency medical services in underserved and high-risk areas.

The newest PTV recipients were the Municipality of Liliw in Laguna; the Army’s 7th Infantry Division, Light Reaction Regiment and Fort Magsaysay Army Station Hospital, all based in Nueva Ecija; and the Headquarters Force Reconnaissance Group of the Philippine Marines in Ternate, Cavite.

The turnover ceremony was held at the PAGCOR Corporate Office in Pasay City and was led by PAGCOR Chairman and CEO Alejandro H. Tengco.

“These donations are part of our ongoing commitment to boost the government’s emergency response efforts, especially in areas where every second can mean the difference between life and death,” he said.

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“It also reflects PAGCOR’s commitment to national service beyond gaming as ordered by President Ferdinand R. Marcos Jr.”

The donated vehicles are expected to boost the recipients’ capacity for medical evacuation and transport during military operations, natural disasters, and other emergencies in remote or conflict-prone areas.

Lt. Col. Arsen Boy D. De Guzman, the 7thID’s Assistant Chief of Staff for Logistics, thanked PAGCOR for the support and cited the critical role of PTVs during calamities and rescue missions.

“Taos-puso po kaming nagpapasalamat sa ibinigay ninyong Patient Transport Vehicle. Rest assured po na ito ay pangangalagaan namin at gagamitin sa tamang layunin,” he said.

To date, PAGCOR has donated a total of 40 PTVs to LGUs, public hospitals, and frontline agencies nationwide as part of its socio-civic programs.

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InnoGames Unveils Cozy Coast, a Heartwarming Beach Adventure Featuring Relaxed Gameplay and a Captivating Story

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InnoGames, one of Germany’s leading developers and publishers of mobile and browser games, is announcing Cozy Coast, an adventure game that combines an emotional storyline, richly developed characters, and engaging puzzle mechanics based on the popular Merge-2 system. The game will launch later this year on iOS and Android. Pre-registration is already available in selected regions.

With Cozy Coast, the studio highlights its versatility by introducing a new genre to its portfolio, which includes internationally acclaimed strategy games like Forge of EmpiresTribal Wars, and Heroes of History. The game combines a sunny, feel-good atmosphere with diverse entertainment, targeting discerning casual gamers who appreciate relaxing gameplay just as much as an engaging story.

Adventures Featuring Building Mechanics and Puzzle Challenges

In Cozy Coast, players accompany best friends Mia and Elara on a journey across the picturesque Mediterranean island of Calista. For Mia, the island holds treasured memories of a carefree childhood, yet the once idyllic place has somehow lost its charm. Together, the two young women set out on a mission to restore the original beauty of Calista.

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Merging items is the central gameplay mechanic in Cozy Coast. By skillfully combining items, players fulfill the wishes of island residents while gathering resources to repair buildings and unlock new areas. Along the way, Mia and Elara encounter other characters and gradually uncover the island’s secrets. With its lovingly crafted environments, Cozy Coast invites players to explore every hidden corner of Calista.

“With Cozy Coast, we’re creating an inviting game world that offers players a break from everyday life while delivering challenging gameplay. For the first time in InnoGames’ history, we’re introducing a title that combines emotional storytelling with strategic merge mechanics. We look forward to welcoming players from around the world to Cozy Coast very soon,” says Christian Reshöft, Chief Product Officer at InnoGames.

Key Features of Cozy Coast

  • Merge items: Strategically combine items to create new and higher-value objects
  • Restore the seaside promenade: Renovate abandoned buildings to unlock new areas
  • Adventure in paradise: Discover hidden places together with your best friend and uncover the secrets of a corporation with questionable intentions
  • Characters with personality: Meet fascinating characters. Every encounter comes with a story – sometimes touching, sometimes mysterious, but always full of emotion
  • Fresh challenges every day: Participate in daily, weekly, and seasonal events like exploration quests, puzzle collections, and special story-driven missions to receive exciting rewards and enjoy lasting gameplay
  • Unwind in a Mediterranean setting: Experience stress-free gameplay paired with a captivating story of friendship, courage, and hope
  • Free to play without restrictions: Launching soon worldwide on iOS and Android

Cozy Coast was already launched in selected regions on iOS and Android, with players giving it an average rating of 4.8 out of 5 stars. Pre-registration on the App Store and Google Play is now available in Germany, Austria and Switzerland. More regions to follow soon.

The post InnoGames Unveils Cozy Coast, a Heartwarming Beach Adventure Featuring Relaxed Gameplay and a Captivating Story appeared first on European Gaming Industry News.

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