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Smartico’s Gamification & Loyalty Solution Coming to Retail Shops

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Customer satisfaction, positive experiences, and the value of goods and services a customer receives from a business all contribute to customer loyalty, which is essential for the success of any company. Smartico offers state-of-the-art technology in real-time, data-driven online marketing solutions.

What is Smartico?

Smartico.ai is a multi-channel Realtime Gamification and Marketing Loyalty Platform that enables companies to drive customer engagement, providing personalized marketing and retention tools. Through personalized customer experience, gamification, automation, and optimization, the platform maximizes marketing efficiency and builds long-lasting customer relationships.

Innovating Gamification & Loyalty solutions respecting different customer preferences

Smartico’s Gamification & Loyalty solution includes a wide array of tools for online casinos and betting sites to improve customer engagement and encourage customers to revisit them. These include the collection of points, special missions, levels, unique badges, tournaments, spin the wheel, leaderboards and others.

But what about players who prefer playing without online betting accounts?

Smartico provides an innovative solution for retail operators that enables their customers to experience all of the above! This completely changes sportsbook betting shops, enabling loyalty offerings previously exclusive to the online environment.

“Our approach to gamification and loyalty in general in sportsbook retail is revolutionary as no one has ever done it on the level that our tools allow us to do,” said Yuval Mechoullam from Smartico. “Smartico is a boutique software company driven by customer requests, adjusting to their needs not only in the CRM automation area but also in gamification and loyalty. We have customers operating in some exotic countries like Kenya, Sri Lanka, El Salvador, with lots of physical retail businesses rather than online ones. We offer a unique solution to serve those offline punters.”

How does it work?

Retail operators set up their gamification services through Smartico, which in turn provides a personalized loyalty app, downloadable from Google Play or App Store.

Whenever a customer enters the shop and makes a bet, his bet slip will include a QR code, issued by Smartico. The user can download the operator’s loyalty app and sign in using his social media account, such as Facebook or Google, or his phone number (via OTP). Scanning the QR code on the receipt instantly updates Smartico with all the necessary information required in order for the customer to accrue points and progress in missions and tournaments he joined.

Making qualifying bets, the customer can accumulate points and redeem them through the Smartico marketplace with prizes, cash or other offerings made by the operator.

This means that customers of brick-and-mortar betting shops and those without a betting account can also enjoy all benefits of loyalty programs and gamified experiences, without exception. Smartico leaves no players behind!

In a nutshell

Smartico’s Gamification & Loyalty solution completely redefines brick-and-mortar betting retail, opening up a whole new dimension of customer engagement. Find out more about Smartico and their Gamification & Loyalty solution here.

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GoldenRace launches Goal2Win to bridge the gap between football and numbers

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The world of sports betting and gaming is set for a major shake-up with the launch of GoldenRace’s innovative, new number game, Goal2Win, designed to captivate the massive global football audience. Goal2Win successfully bridges the gap between the universal passion for the “king of sports” and the proven thrill of number-based predictions, offering partners a fresh, high-potential product for monetisation.

Goal2Win is a premium offering that takes the familiar, classic number game format and integrates it with a dynamic, football-centric theme. This unique combination makes the game instantly recognisable yet excitingly new, appealing both to seasoned sports bettors and newcomers seeking an engaging, simplified experience.

Goal2Win is GoldenRace’s proposal to mix innovation and tradition. It offers operators a product that leverages the immense reach of football fandom while delivering the straightforward, engaging gameplay and massive win potential expected from a top-tier number game. It’s a compelling blend of excitement, simplicity, and significant reward potential.

Key features driving engagement and potential winnings:

Goal2Win is engineered for maximum player retention and high stakes, boasting dynamic gameplay and powerful features:

  • Multiplier feature: Players can place the same set of bets across an impressive twenty-two consecutive events, significantly driving up potential winnings and ensuring sustained engagement over time.
  • Jackpots and Mega Jackpots: The game includes tiered winnings with both standard Jackpots and highly coveted Mega Jackpots, promising life-changing sums and acting as a powerful player motivator.
  • Quick picks: For rapid access to the action, the Quick picks option allows the system to randomly select numbers, streamlining the betting process for players.
  • Row/Column selector: Enhancing the user experience, selector buttons enable players to easily pick an entire row or column of numbers, simplifying sophisticated betting.

Goal2Win represents a unique opportunity for operators to tap into the immense global football fanbase with a product that is both innovative and instantly recognisable. It stands poised to become a staple offering, driving higher stakes and attracting a broader demographic to the operators’ portfolio.

The post GoldenRace launches Goal2Win to bridge the gap between football and numbers appeared first on European Gaming Industry News.

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PayAdmit partners with Yaspa to integrate Pay by Bank on its payments platform

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Yaspa, the Pay by Bank fintech, today announced a partnership with PayAdmit, the London-based payment software provider and orchestrator used by merchants across eCommerce, iGaming and digital services. The integration brings Pay by Bank to PayAdmit’s platform, giving its merchants a faster, secure, cost-effective way to accept customer payments with real-time confirmation.

PayAdmit offers a modular payments stack that includes White Label, Cashier Service, Payment Bridge and Payment Concierge Service — a high-touch support layer for resolving payment issues in real time. The platform aggregates 350+ global payment methods and provides streamlined onboarding, enabling merchants to go live in as little as 14 days.

Adding Yaspa gives PayAdmit’s clients a high-conversion bank payment option built for speed, conversion and compliance.

Yaspa’s Head of Commercial, Amie Kadhim, said: “PayAdmit moves fast and sets a high bar on payment performance, reliability and checkout experience. We’re excited to power their next chapter with instant bank payments that are speedy, secure and deliver a smooth, mobile-first experience – boosting approval rates and settling funds immediately.”

For PayAdmit’s merchants, the integration with Yaspa delivers:

  • Real-time deposit confirmation
  • Lower processing costs versus traditional methods i.e. debit and credit cards
  • Reduced fraud and chargeback risk with bank-level authentication
  • A smoother mobile journey with no card details to key in

Yaspa’s benefits align with PayAdmit’s focus on performance, security and a modern, merchant-friendly toolkit.

Vladyslav Kolodistyi, CEO of PayAdmit added: “Our mission is to give merchants a flexible, future-proof payments stack. Partnering with Yaspa adds a best-in-class, instant bank payment option, so clients get higher conversion with less complexity.”

The post PayAdmit partners with Yaspa to integrate Pay by Bank on its payments platform appeared first on European Gaming Industry News.

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Continent 8 appoints Julia Weygandt as Head of Client Growth & New Business

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Continent 8 Technologies, a leading provider of cutting-edge managed IT solutions designed for the global iGaming and online sports betting industry, announces the appointment of Julia Weygandt as Head of Client Growth & New Business.

Based in Malta, Julia will spearhead strategic initiatives to drive customer growth and capture new market opportunities globally, working closely with the existing Sales team and Practice Leads.

Julia brings over 20 years of experience in gaming, entertainment, and technology, with a proven track record in commercial strategy, international market expansion, and strategic partnerships. Her career includes senior roles such as COO at G Games and Tornado Games, and Head of International Partnerships at GAMOMAT, where she successfully scaled operations and delivered significant revenue growth.

Julia is an active advocate for diversity and leadership in gaming, serving as a Board member for Global Gaming Women and leading partnerships for the Behind the Gloves initiative, which combines boxing and corporate engagement to support charitable causes.

Nick Nally, Chief Revenue Officer at Continent 8 Technologies, commented: “Julia’s appointment reflects our commitment to delivering exceptional value and growth opportunities for our customers. Her deep industry knowledge, commercial acumen, and passion for building strong partnerships make her an outstanding addition to our team. We are excited to see the impact she will have as we continue to expand globally.”

Julia Weygandt, Head of Client Growth & New Business, added: “I’ve known the Continent 8 team for a long time; they are a trusted and respected partner to the world’s leading iGaming operators and suppliers, and I am thrilled to join at such an exciting time. My focus will be on driving client success through innovative solutions and strategic growth initiatives, ensuring we continue to lead in this fast-evolving industry.”

The post Continent 8 appoints Julia Weygandt as Head of Client Growth & New Business appeared first on European Gaming Industry News.

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