UK trade association Bacta has announced the appointment of Allaster Gair to the position of Director of Communications, effective 7th July.

Gair, who replaces Executive Director George McGregor who announced in March that he would be stepping down from Bacta joins from global advisory consultancy the DGA Group where he spent 5-years most recently as Senior Associate.

Looking ahead to driving the trade association’s communications programme he stated: “I’m absolutely thrilled to be joining Bacta at such a pivotal time for the industry. It represents a sector with deep roots in local economies, and I’m looking forward to proactively championing its value and telling its story.”

He noted: “The key challenge is changing outdated perceptions and I’ll be working hard to ensure stakeholders understand the modern, responsible nature of the industry and how it strongly contributes both economically and socially.

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“The sector needs to clearly and consistently influence opinion, build trust, and inform policy in what is a complex landscape. I see huge potential to go on the front foot and tell the sector’s positive stories. In particular I’m keen to highlight its beneficial impact, commitment to safer gambling, and its importance to the wider economy.”

Bacta’s outgoing President John Bollom said: “I am delighted to welcome Allaster who was without doubt the stand-out candidate.

“The comms challenges that we face are significant not least combatting the media onslaught that’s being directed at the Adult Gaming Sector and enhancing the ways in which Bacta engages with its members.

“I would like to place on the record my thanks to George McGregor who ends a 21-year association with Bacta.

“His knowledge and experience have been a great asset and he has been a source of wise counsel during what has been an extremely challenging period for the industry.“

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Incline Gaming Marketing, the provider of specialist digital marketing services for the global regulated gaming market, has strengthened its executive team with two internal promotions.

The first sees Joanne (Jo) Dennis become Chief Commercial Officer, having been Director of UK/EMEA for the past 14 months.

Jo became part of the Incline team after the business acquired Random Colour Animal, which she co-founded, bringing with her more than 25 years of experience in brand, marketing and commercial strategy.

As CCO, Jo has been tasked with overseeing business development, account management and partner success worldwide.

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She will lead the full commercial lifecycle for Incline’s suite of services, developing ambitious sales and growth strategies and overseeing their execution.

Her remit also centres on expanding Incline’s client portfolio across the globe and driving expert account direction to strengthen partnerships and deliver measurable value.

The second promotion sees Oren Langburt, former VP of CRM Marketing, promoted to Chief Marketing Officer, expending his remit to lead the CRM and User Acquisition divisions globally.

As part of the founding Incline team, Langburt has played a pivotal role in the company’s growth trajectory. He has been instrumental in scaling the agency’s CRM managed services business, shaping a best-in-class offering grounded in Incline’s deep industry expertise.

Langburt brings more than 15 years of marketing experience, including leadership roles at some of the biggest companies in the industry, including the likes of FanDuel.

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As CMO, he will focus on unifying performance strategy across acquisition and retention ensuring clients see the full impact of Incline’s integrated services model.

Jo Dennis, Chief Commercial Officer at Incline Gaming Marketing, said: “It’s an exciting time to be taking on the CCO role and growth journey for the business.

“We have achieved huge success across The Americas, Europe, Africa and beyond with our user acquisition, CRM and creative design services, and are now taking this momentum to the next level. 

“We are the only digital marketing and creative agency that is focused on, and specialises in, the regulated global gambling industry. Our deep level of multi-market expertise, and operator-side experience within the Incline team, gives us the edge. 

“In the role of CCO, my focus is on providing even more value to our new and existing partners, driving performance-led success across our full suite of digital marketing and creative activities.” 

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Oren Langburt, Chief Marketing Officer at Incline Gaming Marketing, added: “I’m incredibly excited to step into this role and continue building on the momentum we’ve created at Incline. We have an exceptional team and I’m energized by the opportunity to help shape the future of how we drive further growth for our partners. My focus will be on empowering our teams, deepening client partnerships, and continuing to push the boundaries of what performance marketing in igaming can be.”

The appointments come ahead of the Canadian Gaming Summit, which takes place from 17 – 19 June, where Incline Gaming Marketing will be in attendance; as well as IGB Live in London from 2 – 3 July.

Ezugi has unveiled EZ Speed Bingo 90, an innovative speed version of the classic bingo game with shortened wait time between rounds.

EZ Speed Bingo 90 stays true to the traditional 90-ball bingo format and rules, while each round plays out in just one minute (compared to a typical four to five minutes for standard EZ Bingo). Players place their bets on randomly generated virtual 3×5 bingo tickets. As numbers are generated, they automatically get marked on the tickets, creating a smooth, seamless and intuitive experience for players.

With multilingual number announcements and locally adapted versions, including regionally themed backgrounds, EZ Speed Bingo 90 allows operators to offer a culturally relevant and immersive experience for their players globally. EZ Speed Bingo 90 is available for direct integration via Ezugi or Evolution’s One Stop Shop (OSS) integration engine.

Pang Wee Goh, Chief Commercial Officer at Ezugi, said: “EZ Speed Bingo 90 is a great example of how we continue to refresh and re-energise classic game formats with player-focused innovation and technology. The game stays true to the essence of 90-ball bingo while offering faster and more exciting gameplay that meets today’s demand for rapid, engaging entertainment.”

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Goh continued: “During the soft launch, we received fantastic feedback from operators, especially on the localised versions that reflect player preferences across different regions. EZ Speed Bingo 90 reflects our core mission: to deliver smart, exciting and accessible gaming experiences that stand out. Whilst EZ Speed Bingo 90 is fast-paced and offers short, dynamic sessions, it’s easy to pick up. We are confident this modern twist on a classic game will be a big hit with traditional bingo fans and new generations of players.”