Canada
Raketech enters Latin America, Spain and Italy through acquisition of Spanish affiliate marketing company Infinileads S.L.
Raketech, the iGaming performance marketing partner, today delivered on yet another important strategic milestone by announcing the acquisition of Spanish based organic casino affiliation marketing company Infinileads S.L (”Infinileads”), with key assets Slotjava.es and Slotjava.it. Through the acquisition of Infinileads, Raketech takes position on several Latin American emerging markets such as Argentina, Mexico and Peru in addition to current Infinileads core markets Spain, Italy and Portugal. As a result of the acquisition, Raketech’s revenues within these regions are expected to reach approximately 5 percent of the group’s total revenues, in Q4 of this year.
The agreed purchase price amounts to EUR 4.5m on a cash and debt free basis which will be payable in two installments, EUR 2.5m as per Closing (31 July 2021) and EUR 2m as per 31 January 2022 with a possibility of additional earnout payments based on certain performance measures over a period of 24 months post Closing. The acquisition will have a positive cash contribution from Closing and the earn out is capped at a maximum of EUR 4m. The purchase price represents a multiple of approximately 3.8x EBITDA and 3x revenues on the current run-rate.
Infinileads offers an extensive Free-to-play casino game library driving high user engagement. Infinileads’s proprietary Free-to-play module is expected to bring synergies to Raketech’s Free-to-play portfolio in order to further accelerate gamification within Raketech’s product portfolio as well as opening the doors to additional revenues by offering relevant marketing solutions also to game providers and game studios. The founders of Infinileads will continue to be involved in the operations and use their know-how to support Raketech roll out additional products on new and existing markets over a period of 24 months.
Oskar Mühlbach, CEO of Raketech said: “With the acquisition of Infinileads, we significantly increase our geographical footprint, taking strong positions on the emerging Latin American market as well as Southern Europe. Infinileads scalable product portfolio aligns well with our scalable platform strategy and they have proven that with relative low investments and short go-to-market time, it is possible to take significant positions on emerging markets. I am very happy that with the help of the Infinileads team, we can continue to scale the Free-to-play concept to several new markets”.
The acquisition will as at closing be settled using Raketech’s current cash together with funding from Raketech’s credit facility. The acquired assets will be an integrated part of Raketech as of August 1.
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BetMGM
Incentive Studios launches four real-money games with BetMGM in Ontario
Incentive Games, via its real-money gaming division Incentive Studios, has partnered with BetMGM to launch four real-money titles in Ontario. The companies said BetMGM is first to market with the titles in the province.
The games now live on BetMGM in Ontario are Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout. The supplier described the content as crash and arcade-style games.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”
Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”
Incentive Games said the Ontario rollout builds on its recent licensing in Pennsylvania, Michigan and Ontario as it expands across regulated North American markets.
The post Incentive Studios launches four real-money games with BetMGM in Ontario appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Canada
Tonybet launches World Cup Card Collection campaign with $150k up for grabs for Canadian customers
Tonybet has launched its World Cup Card Collection campaign for Canadian customers in time for the start of the 2026 World Cup, with a $150,000 CAD prize fund on offer.
Tonybet’s Canadian playerbase (excluding Ontario) will have the chance to collect a wide range of card packs through the tournament by successfully completing a number of sportsbook and casino-related quests on a weekly basis.
There are 51 cards in total to collect, including 48 standard digital cards – one for each participating World Cup nation – and three unique physical cards available in gold, silver and bronze.
Each card collected possesses a coin value which can be used in exchange for a variety of bonus rewards to be used across the Tonybet platform. Meanwhile, winners of the three unique physical cards will also claim cash prizes of $100,000 CAD for gold, $35,000 CAD for silver and $15,000 CAD for bronze, as well as receiving the one-of-a-kind, handcrafted cards.
Tonybet Head of Product Kiryl Liudvikevich said: “With Canada co-hosting the 2026 World Cup, it’s set to be a huge period for Canadian sport – and our World Cup Card Collection campaign will ensure our Canadian customers have even more reason to stay engaged through the tournament over the coming weeks.
“By completing quests, collecting card packs, unlocking collection bonuses, and chasing three one-of-a-kind physical cards available throughout the World Cup, there’s a share of $150,000 up for grabs. And with new rewards, tier completion bonuses, and exclusive collectibles on offer, every card pack could bring our players one step closer to a summer to remember.”
The post Tonybet launches World Cup Card Collection campaign with $150k up for grabs for Canadian customers appeared first on Americas iGaming & Sports Betting News.
Ahmed Baker Chief Commercial Officer at Incentive Games
INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO
B2B games provider Incentive Games, through its real-money gaming division Incentive Studios, has partnered with BetMGM, a leading iGaming and sports betting operator, to launch four real-money titles in Ontario. BetMGM will be first to market with these titles in the province.
The partnership has seen four of Incentive Studios’ titles, Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout, go live on the BetMGM platform, bringing the studio’s portfolio of crash and arcade experiences to players across the province.
As one of North America’s leading betting and gaming operators, BetMGM has built a strong reputation for delivering premium player experiences across regulated markets. Ontario remains a key market within its growth strategy, with a continued focus on high-quality content, innovation and responsible gambling.
The launch further strengthens Incentive Games’ position in North America and marks another important milestone in the company’s continued expansion across regulated gaming markets, building on its recent securing of licences in Pennsylvania, Michigan and Ontario.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”
Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”
The post INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO appeared first on Americas iGaming & Sports Betting News.
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