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Sightline Payments Acquires Casino Mobile App Developer JOINGO
Strategic acquisition will enhance Sightline capabilities to provide cashless solutions to casinos
LAS VEGAS, June 09, 2021 (GLOBE NEWSWIRE) — Sightline Payments, a FinTech company specializing in digital payments solutions for the sports betting and casino markets, today announced the acquisition of JOINGO®, the leading mobile engagement and loyalty platform for the casino gaming industry.
JOINGO is the leading provider of mobile engagement solutions serving over 100 casino operators across North America and is the only app solution focused exclusively on the casino gaming industry. JOINGO’s patented mobile loyalty platform allows casino brands to reach their mobile users with highly personalized and interactive mobile marketing campaigns that drive increased reach, loyalty, and revenue.
The acquisition provides Sightline the ability to offer casino customers a turn key cashless gaming solution as well as a broader suite of products to help North American casinos enhance loyalty and personalization for customers, and drive increased visitation and loyalty for properties.
“This acquisition positions Sightline to provide a more robust digital payments experience in casinos,” said Joe Pappano, CEO of Sightline Payments. “We know that enhancing a guest’s mobile experience is the key to cashless gaming adoption in casinos. We welcome JOINGO’s talented team to Sightline to further strengthen our ability to empower the digital transformation of the consumer experience.”
“Joining forces with Sightline gives us access to significant resources and capabilities to accelerate our product development initiatives and deliver the most robust and seamless cashless solution for land-based casinos in the industry,” said Mike McManus, CEO of JOINGO. “JOINGO and Sightline Payments share an impressive roster of common clients in the gaming space and today’s announcement will deliver powerful value-added benefits to those clients, and many others as we move forward.”
The deal will expand Sightline’s well-established, value-added solutions portfolio, strengthening the Company’s focus on offerings that enhance revenue, patron loyalty, and operational efficiencies.
On April 1, 2021, Sightline announced the completion of a $100 million funding round to help build out organizational capabilities including people, systems, technology, and marketing which helped fund this acquisition. Strategic investors participating in the round included Cannae Holdings, Genting Group, Point Break Capital, Searchlight Capital Partners, Shift4 Ventures, Walter Kortschak, and Vectr Ventures.
About Sightline Payments
Sightline Payments (“Sightline” or the “Company”), is a dynamic Financial Technology (FinTech) company that is enabling the next generation of cashless, mobile and omni-channel payment solutions for the gaming, lottery, sports betting, entertainment and hospitality ecosystems. The Company has more than 1.5 million enrolled Play+ accounts across its current portfolio of more than 70 programs in 39 States, and is poised to build on this presence, commensurate with the expansion visible in the underlying markets it serves. One of the key segments the Company serves is online gaming (both sports betting and iGaming), which is expected to build from $3 billion in total revenue to $22 billion over the next five years. In addition, the Company’s digital payment solutions directly address the wider gaming industry’s opportunity to transform traditional gaming floors into cashless ecosystems, a $90 billion revenue market serving over 100 million customers annually. Sightline is based in Las Vegas, Nevada. Learn more at https://sightlinepayments.com.
About JOINGO
JOINGO is a leading-edge mobile technology company focused on the gaming industry and based in Las Vegas. JOINGO’s patented mobile loyalty platform allows casino brands to reach their mobile users with highly personalized and interactive mobile marketing campaigns that drive increased reach, loyalty, and revenue. For more, visit https://www.joingo.com.
Media Contact:
Susan Donahue
Skyya PR for Sightline Payments
[email protected]
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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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