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Lotto.com Launches, Transforming How the Lottery Is Played

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In partnership with QuickChek, Lotto.com Increases Accessibility of the Lottery, Delivering a Secure and Contactless Online Experience, Starting with New Jersey

JERSEY CITY, N.J., June 03, 2021 (GLOBE NEWSWIRE) — Lotto.com Inc., the first digital platform for buying lottery tickets on any device, with no app download or deposit required, today announced its official launch, starting in the state of New Jersey. The company is partnering with QuickChek, creating a unique partnership dynamic between a dot.com company and a brick-and-mortar convenience store chain.

Both Lotto.com and QuickChek are experts on delivering official state lottery tickets and complement each other via the brick and mortar offering from QuickChek and the accessible and modern approach to the lottery from Lotto.com. As the exclusive retail partner of Lotto.com, QuickChek enables the New Jersey-based startup to reach consumers via awareness in the iconic fresh convenience market chain’s 138 stores across the Garden State.

Headquartered on the Hudson River in Jersey City, Lotto.com is a registered courier of the New Jersey Lottery and only the second licensed lottery courier in the U.S. The company’s dual mission is to uniquely modernize how the lottery is played while increasing its benefit to the public by aiding state funding and bolstering the proceeds that benefit many New Jersey residents including teachers, police and fire personnel, and other public employees. Attracting a new generation of lottery players who value convenience and accessibility, the company offers consumers the benefits of a web-based platform – not a mobile app – meaning no downloads are necessary and access from any digital device is possible. Furthermore, with 57 percent of ecommerce sales in the U.S. happening outside of mobile apps, websites remain the most popular channel when making an online purchase (Source: Statista). In addition, Lotto.com does not require consumers to add money to their account in advance, enabling players to only pay for exactly what they purchase.

“Our team is here to promote the lottery in a way no one else imagined – a digital first user-centric way that requires no app downloads or deposits,” said Thomas Metzger, CEO of Lotto.com Inc. “At Lotto.com we are on a mission to increase contributions to good causes, tying them to every ticket sold. To help us achieve this, we’ve partnered with QuickChek, a leader in convenience and service. Coupling this offering with our best-in-class lottery distribution platform, we are able to deliver a seamless online experience for players in the most secure way possible.”

“We are no stranger to today’s digital world as we have been providing consumers with convenience through mobile ordering, our mobile rewards app, and the ability to order delivery online,” said QuickChek Vice President of Marketing and Operations, Don Leech. “Our partnership with Lotto.com will enable us to further meet the needs of consumers who prefer to shop and play online.”

Lotto.com operates a state-of-the-art e-commerce platform based on four key pillars, including convenience, security, safety, and peace of mind, all of which enables players to buy official state lottery tickets.

  • Convenience: We offer a seamless way to play your favorite lottery games. If you are 18 years old or older you can pick your lucky numbers manually or use the platform’s Quick Pick random number generator.
  • Security: Security is at the top of our list. Your information is secured behind several layers of protection. Payment information is managed by our industry-leading payment partners who comply with all PCI standards. Physical lottery tickets are stored in our fire-proof vault monitored 24/7.
  • Safety: We take the appropriate measures to encourage our players to play responsibly and not run into any financial troubles. This includes providing the controls to set spending limits and schedule self-exclusion.We also perform age verification and geolocation checks to ensure proper use of the platform.
  • Peace of Mind: There is no need to worry about losing your ticket or ownership disputes – it is a digital ticket and if you buy it, then you own it. It’s as simple as that. Plus, we’ll notify you if you won so you don’t have to set any “check your numbers” reminders.

By supporting user participation in U.S. state lotteries, Lotto.com helps fund state-run programs across education, parks, emergency responders, veterans’ health, and other vital services. Depending on the state, up to 50% of all lottery ticket sales support these initiatives. Since 1964, the modern lottery remains hugely popular in the U.S., and globally. In 2020 alone, lottery sales in the U.S. reached almost $90 billion, with nearly $27 billion distributed among community programs and other good causes (Source: Statista).

As the number one lottery retailer in New Jersey, QuickChek stores have proven to be a rewarding source for lottery players, having produced four million-dollar lottery winners in a four-month span between September 2020 and January 2021, including a $33.2 million Powerball jackpot winner on Jan. 31, 2021. A division of Murphy USA (NYSE: MUSA), QuickChek is based in Whitehouse Station, NJ, and has 157 total store locations.

As of today, anyone in the state of New Jersey can purchase lottery tickets via Lotto.com, as well as access information about previous and future draws. Looking ahead into the near future, Lotto.com has plans to expand nationally, and aims to bring this level of accessibility to lottery players in many other states across the U.S.

To learn more, visit nj.lotto.com or follow Lotto.com on Instagram, Twitter, and Facebook.

ABOUT LOTTO.COM INC.
Headquartered in New Jersey, Lotto.com Inc. is the first digital platform for buying lottery tickets on any device, requiring no app download or deposit. Offering a secure, convenient and contactless way to play the lottery, the platform enables players to buy official state lottery tickets by picking their lucky numbers manually or using our Quick Pick lucky number generator. As a registered and licensed lottery courier enabling user participation in U.S. state lotteries, Lotto.com also helps fund state-run programs across education, parks, emergency responders, veterans’ health, and other important services. Lotto.com is currently available in New Jersey, with plans to expand to other states in the U.S. in the near future.

ABOUT QUICKCHEK
Serving busy people on the go with products and services that are made for immediate consumption, QuickChek has become the market leader in the metropolitan area through innovation and its focus on Fresh-to-Go food service available in-store, online, via mobile ordering through the QuickChek Rewards app, and delivery. Based in Whitehouse Station, NJ, the company has 157 fresh convenience market stores including 89 with fuel throughout New Jersey, New York’s Hudson Valley and Long Island. QuickChek is a division of Murphy USA (NYSE: MUSA), a leading retailer of gasoline and convenience merchandise with nearly 1,650 stations serving an estimated two million customers each day primarily in the Southwest, Southeast, Midwest and Northeast United States. Murphy USA ranks 262 among Fortune 500 companies. For additional information visit www.quickchek.com.

MEDIA CONTACTS:
Lotto.com
[email protected]

QuickChek
Russ Mensch
Mensch & Company, Inc.
201-797-2448
[email protected]

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ReferOn Unveils Model Context Protocol: The Next Step Toward True AI-Powered Affiliate Management

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ReferOn, a next-gen affiliate management system, announces the development of Model Context Protocol (MCP), a groundbreaking foundation designed to kickstart the era of AI in affiliate marketing.        

What is Model Context Protocol (MCP)

MCP (Model Context Protocol) is an open standard that enables AI assistants to connect directly with ReferOn’s APIs, databases, and platform actions. Instead of adding cosmetic AI “innovations” on top of legacy systems, ReferOn is engineering the infrastructure that allows AI to operate where it delivers the most value and impact for users daily.

How MCP Enhances AI Integration in Affiliate Marketing

The development of MCP opens the door to freeing up affiliate managers to focus on strategy, relationship-building, and growth, instead of dealing with mundane and repetitive tasks. Imagine AI agents that will be able to create tracking links in seconds, set up reward plans on the fly, and detect anomalies in traffic data instantly. This is what “AI-ready” means — real groundwork being set up, not just hype.

The first step in this direction is ReferOn’s Global Search (Beta), a feature that creates a single entry point for data, actions, and insights. While it may look like a simple search bar, it bridges ReferOn’s core layer, raw data, and intelligent AI agents.

Real Impact of AI-Powered Affiliate Management

Alex Bukin, ReferOn’s General Manager, commented, “Strategy and real impact come before hype. MCP isn’t about chasing a wave, it’s about creating a foundation that keeps affiliate managers and operators ahead of the curve. By focusing on building the groundwork to support structured data and open standards, we’re making sure AI has real use cases, not just cosmetic add-ons. Our goal is to set the benchmark for innovation and lead the affiliate management ecosystem by shaping its future.”

About ReferOn

ReferOn is the state-of-the-art affiliate management system, tailored specifically to the needs of the gaming affiliate industry. Launched in February 2023, ReferOn offers a comprehensive suite

of tools and services designed to streamline and enhance the affiliate marketing experience, featuring transparent data reports and a range of management and reporting functionalities.

The post ReferOn Unveils Model Context Protocol: The Next Step Toward True AI-Powered Affiliate Management appeared first on European Gaming Industry News.

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SimplePlay Announces Strategic Partnership with Timeless Tech

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SimplePlay is delighted to announce its recent partnership with Timeless Tech, a leading game aggregator. This alliance will integrate SimplePlay’s suite of games and services into Timeless Tech’s powerful platform, significantly expanding the provider’s reach in key international markets.

As SimplePlay continues to establish itself as a comprehensive game provider, this collaboration will enhance its rich portfolio of premium games through Timeless Tech’s Game Aggregator API. This partnership aims to strengthen SimplePlay’s position and expand its reach in markets like Europe and Latin America.

“We’re delighted to welcome SimplePlay to our aggregator – a provider that represents creativity, reliability, and depth. Their combination of slots, crash, table, and fishing games perfectly complements our goal to deliver diverse, high-performing content to operators worldwide. This partnership highlights what Timeless Tech stands for: building meaningful alliances that empower growth, quality, and innovation.” –– Nicola Cainero, Chief Operating Officer, Timeless Tech

“The new partnership with Timeless Tech is definitely a win-win agreement that fosters mutual growth for both sides,” said Osman Walker, CSO of SimplePlay. “We look forward to bringing our premium gaming content to even more operators and players through Timeless Tech’s extensive network.”

With SimplePlay’s games and Timeless Tech’s distribution network, these two industry powerhouses are set to deliver top-tier game content to players around the world, driving mutual growth and success.

The post SimplePlay Announces Strategic Partnership with Timeless Tech appeared first on European Gaming Industry News.

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Lottomart to Welcome NetGaming’s Standout Slot Portfolio

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Lottomart has announced that they are partnering with NetGaming, bringing their fresh mix of creative, modern, and feature-rich slot content to their growing games catalogue.

Known for bold themes and polished presentation, NetGaming offers an exciting blend of classic concepts and inventive bonus mechanics.

As part of the upcoming rollout at Lottomart, players can look forward to a selection of NetGaming’s standout titles – including the mythological power of Zeus’s Thunderbolt 10000, the lively Irish-themed Shamrock Trio – Hold & Respin, the vibrant 3 Wild Jokers Carnival, the adventurous Pirate’s Fortune Gold – Hold & Respin, and the fiery island energy of Fireball Inferno Tiki. Together, these games highlight the studio’s range, from playful bonus rounds to high-impact visual designs.

Chris Ruddock, Commercial Director at Lottomart, commented: “NetGaming brings a distinctive visual style and a playful approach to game design that really stands out. Their content offers variety, strong themes, and accessible mechanics that fit well with what our players enjoy. We’re looking forward to seeing how their titles perform!”

Alfred Ballester, Business Development Director at NetGaming, said: “We at NetGaming are absolutely thrilled to be going live with Lottomart! Working with the Lottomart team throughout the integration has been an absolute pleasure. We’re super excited to launch our games with such an important and respected UK brand, and we honestly can’t wait to see Lottomart players diving into and enjoying the full NetGaming Games Catalogue!”

The post Lottomart to Welcome NetGaming’s Standout Slot Portfolio appeared first on European Gaming Industry News.

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