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Sightline Payments Enhances Responsible Gaming Commitments
Launches new partnerships with AGA’s Have A Game Plan.® Bet Responsibly.™ campaign and Conscious Gaming’s PlayPause technology
LAS VEGAS, May 25, 2021 (GLOBE NEWSWIRE) — Sightline Payments, a FinTech company specializing in digital payments solutions for the sports betting and casino markets, further highlights its leadership in responsible gaming by announcing two groundbreaking partnerships with the American Gaming Association’s (AGA) Have A Game Plan.® Bet Responsibly.™ campaign and Conscious Gaming’s PlayPause multi-jurisdictional self-exclusion technology.
Sightline is the first payments company to join AGA’s public service campaign on responsible sports wagering, joining the NHL, PGA Tour, UFC, NASCAR, Monumental Sports and Entertainment, the Vegas Golden Knights and FanDuel as an official campaign partner. To highlight its support for the campaign, Sightline will be including information in all its new account signups and on its website to remind patrons to Fund Your Fun, Then Be Done. Bet Responsibly. This collateral will be displayed to Sightline’s more than 1.5 million cardholders nationally.
“We’re thrilled to welcome Sightline as the first payments company partner in our responsible gaming campaign,” said AGA President and CEO Bill Miller. “Educating bettors on the importance of wagering responsibly – and funding that activity responsibly – is critical as sports betting in America continues to grow. The AGA is grateful for Sightline’s commitment to growing this important initiative by sharing important messages with their customers.”
Sightline is also becoming the first payments company to support Conscious Gaming’s PlayPause technology, which enables individuals who self-exclude from gaming to extend their protections across state lines. PlayPause is designed to modernize and strengthen the effectiveness of the U.S. gaming industry’s responsible gaming programs. Sightline joins leading online operators including BetMGM, Entain and Golden Nugget Online Gaming as supporters of PlayPause. The solution is made available to operators, regulators, sports leagues, and payments providers via Conscious Gaming, a new non-profit organization established by GeoComply, a global leader in geolocation and compliance technology.
“As Conscious Gaming continues its efforts to provide modern solutions to aid patrons in responsible gaming and self-exclusion, it is imperative for us to reach consumers across the gaming landscape,” said Anna Sainsbury, Conscious Gaming Trustee and GeoComply Chairman and Co-Founder. “Through Sightline’s commitment to PlayPause, this enables us to educate and assist consumers with one of the first steps in their gaming journey – funding their account. We appreciate Sightline’s commitment to being a leader in responsible gaming and are thrilled to have their support for PlayPause.”
“As the payments leader in the gaming industry, ensuring patrons can responsibly fund their entertainment is at the core of our business,” said Joe Pappano, CEO of Sightline Payments. “Our partnerships with the AGA and Conscious Gaming further highlight our commitment and support to provide our customers with the most safe, secure and responsible gaming solutions.”
These partnerships build on Sightline’s commitment to promoting and enhancing responsible gaming across the industry. Last September, Sightline launched a partnership with UNLV and Global Payments Gaming Solutions to analyze the gaming industry’s transition towards cashless wagering as part of UNLV’s Payments Collaborative. Earlier this year, Sightline joined the International Center for Responsible Gaming (ICRG) as a sponsoring donor and maintains a corporate membership with the National Council on Problem Gambling (NCPG).
About Sightline Payments
Sightline Payments (“Sightline” or the “Company”), is a dynamic Financial Technology (FinTech) company that is enabling the next generation of cashless, mobile and omni-channel payment solutions for the gaming, lottery, sports betting, entertainment and hospitality ecosystems. The Company has more than 1.5 million enrolled Play+ accounts across its current portfolio of more than 70 programs in 39 States, and is poised to build on this presence, commensurate with the expansion visible in the underlying markets it serves. One of the key segments the Company serves is online gaming (both sports betting and iGaming), which is expected to build from $3 billion in total revenue to $22 billion over the next five years. In addition, the Company’s digital payment solutions directly address the wider gaming industry’s opportunity to transform traditional gaming floors into cashless ecosystems, a $90 billion revenue market serving over 100 million customers annually. Sightline is based in Las Vegas, Nevada. Learn more at https://sightlinepayments.com.
About the AGA
The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.
About Conscious Gaming
Conscious Gaming is a philanthropic organization committed to utilizing advanced technology to propel social responsibility initiatives. Conscious Gaming’s mission is to leverage advanced technology and insights, to empower corporate social responsibility within our and our partners’ communities. We work with gaming operators, regulators, responsible gaming advocacy groups, academics and treatment professionals, to better protect consumers and enhance responsible gaming. For more information on Conscious Gaming, please visit: www.consciousgaming.org
Media Contact:
Susan Donahue
Skyya PR for Sightline Payments
[email protected]
Allison Nielsen
Director of Media Relations for the American Gaming Association
[email protected]
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Slotegrator, a gambling solutions provider and game aggregator, has released new downloadable material about the key components of a successful online casino platform. The guide includes practical checklists to help beginners set up platforms from scratch and experts enhance their projects.
In the iGaming industry, a project’s long-term success depends on the power and versatility of its platform. But that platform can’t be based on any old software; just like how you can’t have a car without four wheels and an engine, there are vital components to an online casino platform.
So what are they?
Let’s start with first impressions. The frontend is the “face” of a platform. Almost 75% of players judge a gambling website based on its appearance, and 88% of users won’t return after a negative experience.
Key frontend elements include:
- Branding (visitors should understand the idea from the first glance)
- Navigation (everything should be simple and easy to find)
- Transparency (players must have easy access to relevant information)
- Localization (adoption of language, currency and cultural norms).
If the frontend is the face, the backend is the brain. It should contain all the tools for successful online casino management. A quality backend should give the operator total, real-time monitoring and control over every aspect of a business — payment processing, regulatory compliance, game statistics, player data, retention strategies, analytics, compliance, player support, and everything else.
New operators often find themselves trying to choose whether to build such a platform in-house or to outsource the job. Slotegrator’s report carefully weighs the pros and cons of each option and reaches a clear conclusion: in-house development might save a little money in the short term, but it’ll cost much more in the long run.
“We created this guide to help operators to understand what truly belongs in a successful iGaming platform. An engaging frontend and a powerful backend are essential tools for attracting and retaining players. The guide is a valuable resource for evaluating a platform’s strengths and weaknesses and building a clear promotion strategy”, says Svetlana Kirichenko, Head of Marketing at Slotegrator.
Slotegrator’s guide also includes several key checklists:
- Essential frontend functions
- Key backend features
- Necessary modules for platform architecture (featuring a real example of Slotegrator’s turnkey online casino platform.
Download the guide via the link.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post The anatomy of a high-performing iGaming platform: a guide from Slotegrator appeared first on European Gaming Industry News.
In a memorandum issued on July 7, PAGCOR directed all licensees, suppliers, system administrators, and gaming venue operators to take down gambling ad materials, including those displayed on trains, buses, jeepneys, and taxis.
The agency emphasized that only institutional or responsible gaming campaigns—subject to PAGCOR’s approval—will be permitted moving forward.
“We have given all our licensees and stakeholders until August 15 to completely remove all gambling-related ads,” said PAGCOR Chairman and CEO Alejandro H. Tengco.
“Prior to that, stakeholders must also submit an inventory of their existing billboard and wallscape advertisements by July 16.”
The inventory, according to Mr. Tengco, must include the size, material, location, rental contract expiration, and the corresponding permit number from the Ad Standards Council (ASC).
The PAGCOR chief said the move is part of the state gaming agency’s commitment to promote a safer and more responsible gaming environment in the country.
“While PAGCOR is mandated to regulate the gaming industry and generate revenues for nation-building, we do not want to encourage a culture of gambling addiction,” he said.
“Regulating excessive and pervasive gambling advertisements is a critical step in protecting vulnerable sectors of society, especially the youth.”
The agency also warned against replacing the dismantled advertisements with new gambling promotions, stressing that non-compliance will be dealt with accordingly.
The post PAGCOR ORDERS TAKEDOWN OF GAMBLING BILLBOARDS appeared first on European Gaming Industry News.
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INSPIRED ENTERTAINMENT CELEBRATES RECORD-BREAKING LAUNCH OF GOLDEN WINNER GRAND CHANCE
Inspired Entertainment, Inc. (NASDAQ: INSE) (“Inspired” or the “Company”), a leading B2B provider of gaming content, systems, and solutions, announced that Golden Winner Grand Chance™ has become the most successful UK and European iGaming launch in the Company’s history.
Released at the end of May across the UK, Gibraltar, and MGA jurisdictions, Golden Winner Grand Chance has rapidly secured the top spot, leading performance charts and setting new records across all industry key engagement and retention metrics. The game has already attracted over 200,000 unique players and boasts a 25% day-one retention rate, with 40% of players returning weekly, demonstrating its broad appeal across diverse demographics.
The game’s success cements Golden Winner Grand Chance as Inspired’s most successful UK release to date, surpassing previous benchmarks and further elevating the Golden Winner franchise, which now includes three of Inspired’s most-played UK titles. These include: Golden Winner™, Piggy Winner™, and the now record-breaking Golden Winner Grand Chance™.
Designed to deliver high-impact entertainment, Golden Winner Grand Chance builds on the original Golden Winner hit with an exciting combination of proven features and innovative twists. Mechanics such as Fortune Spins, Bonus Buy, and the standout Grand Chance Cherry, which offers the potential for significant prize pot wins, have driven both engagement and retention. The inclusion of two RTP rates ensures broad market suitability, while a suite of fun gameplay features keeps players returning for more.
The exceptional performance of Golden Winner Grand Chance highlights Inspired’s ability to develop compelling, feature-rich content that resonates with players and delivers consistent value to operators. With prominent in-lobby visibility and free spins activation strategies driving player acquisition, operators have quickly leveraged the game’s momentum.
Claire Osborne, Vice President of Interactive at Inspired, said: “Golden Winner Grand Chance has been a phenomenal success and a defining moment for our iGaming roadmap. It’s a perfect example of how our deep understanding of player preferences, combined with innovative game design, can lead to record-breaking performance. We’re thrilled with the results and excited to keep that momentum going well into summer with more blockbuster titles to come.”
The post INSPIRED ENTERTAINMENT CELEBRATES RECORD-BREAKING LAUNCH OF GOLDEN WINNER GRAND CHANCE appeared first on European Gaming Industry News.
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