Canada
Michigan’s Little River Casino Resort Partners With Rush Street Interactive
Little River Casino Resort’s Retail Sportsbook Ready to Launch & BetRivers.com Online Sportsbook & Casino Coming Soon
Rush Street Interactive (RSI), one of the leading sportsbook and online gaming suppliers and operators in the U.S., announced a partnership with the Little River Casino Resort to be the service provider for its in-casino retail sportsbook. The partnership with the Little River Band of Ottawa Indians also provides RSI with access to the online market in Michigan, with plans to launch a co-branded online sports betting and online casino statewide as soon as Michigan regulations allow. While Little River Casino Resort plans to open its new retail sportsbook early third quarter, online wagering in Michigan will launch later, on a schedule determined by regulators. However, Michigan residents can sign-up now to be notified immediately when online wagering begins by visiting https://mi.betrivers.com/.
“The successful track record of Rush Street Interactive as a provider of in-casino sportsbooks in Pennsylvania, New York and Illinois, was very significant to us when we chose them as our partner,” said Andrew Gentile, General Manager of Little River Casino Resort. “Rush Street’s ability to provide a road map of how they’ve enabled other land-based casinos to operate market-leading sportsbooks kept us from having to reinvent the wheel.”
“The Little River Band of Ottawa Indians has built an outstanding reputation and we are thrilled they have chosen RSI to be a part of that tradition,” said Richard Schwartz, President of Rush Street Interactive. “Being only a lakeshore away in Chicago, the Rush Street Interactive team views this partnership as an opportunity to help bring a property-wide lift to Little Rivers Casino Resort—from slots to tables to restaurants—thanks to the tremendous and growing popularity of sports wagering.
ABOUT RUSH STREET INTERACTIVE
Founded in 2012, Chicago-based Rush Street Interactive (RSI) launched its first betting site, PlaySugarHouse.com, in New Jersey in September 2016. The company subsequently made history by becoming the first operator in the United States to offer a fully integrated online sportsbook and casino. In addition, RSI was the first company to launch legal online sportsbooks in Pennsylvania (PlaySugarHouse.com & BetRivers.com) as well as Colorado, Indiana and Illinois (BetRivers.com) along with being the first to open a legal sportsbook in the state of New York (@ Rivers Casino in Schenectady) and, most recently, in Illinois (@ Rivers Casino in Des Plaines). RSI also operates in-casino sportsbooks at Rivers Casinos in Pittsburgh & Philadelphia and at the historic French Lick Resort in Indiana. BetRivers.com is also the exclusive official sportsbook partner for the Philadelphia Flyers & Wells Fargo Center. RSI was the first US-based gaming operator to launch a legal and regulated online sportsbook in Latin America (Rushbet.co in Colombia). Rush Street Interactive is also the developer and operator of a leading social gaming platform currently deployed at the group’s affiliated land-based casinos and selected third party partners. Rush Street Interactive was named “Mobile Operator of the Year” in North America at the EGR North America Awards 2019 and “American Operator of the Year” & “Casino Operator of the Year” at the American Gambling Awards in 2019. For more information, visit rushstreetinteractive.com.
ABOUT LITTLE RIVER CASINO RESORT
The Little River Band of Ottawa Indians opened Little River Casino in 1999 as a standalone casino until the completion of their resort in 2001. When Little River Casino opened they had 600 slot machines and one dining option. Today, Little River Casino Resort features 292 luxurious hotel rooms, a 95 space RV park, two indoor pools, one outdoor pool, an indoor winter garden, a courtyard with three fire pits, a gift shop boutique, a spa & salon, three restaurants, three bars, a 1600 seat event center, 4 conference rooms, an off-site gas station/c-store, an off-site golf course, roughly 1,350 slot machines, 26 table games featuring various card games, craps and interactive stadium roulette. Little River Casino Resort is conveniently located at the corner of M-22 and US-31 in Manistee, MI.
SOURCE Rush Street Interactive
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Canada
IGSA Welcomes New Partner Members: Focal Research and RGC Canada
As part of a new responsible gaming initiative, the International Gaming Standards Association (IGSA) has welcomed two new Partner Members, Focal Research Consultants and The Responsible Gambling Council, both from Canada.
IGSA President Mark Pace said: “IGSA is excited to welcome our new partners in Responsible Gaming. We are looking to work with organizations that are truly dedicated to doing good in the RG space. There is a lot of time, energy and money being spent in this area and we want to leverage the incredible work being done in an effort to amplify its positive effect.”
Tracy Schrans, Co-Founder and President of Focal Research, said: “We are pleased to partner with IGSA on this important initiative. Drawing on over three decades of applied research, responsible gambling evaluation, and player protection, we look forward to collaborating with IGSA members to advance practical evidence-based industry standards for keeping players safe.”
“Advancing industry standards for player protection depends on collaboration across the full ecosystem. With deep expertise in standards development, applied research, and harm prevention, RGC is pleased to work alongside IGSA members to develop practical, implementable standards that strengthen player protection in meaningful ways,” said Sarah McCarthy, CEO of the Responsible Gambling Council (RGC).
The post IGSA Welcomes New Partner Members: Focal Research and RGC Canada appeared first on Americas iGaming & Sports Betting News.
Boris Gartner
LALIGA Announces Multi-year Partnership with Polymarket
LALIGA North America has announced a multi-year partnership with Polymarket, the world’s largest prediction market, becoming the first European soccer league to do so.
As the Official and Exclusive Prediction Market Partner of LALIGA in the US and Canada, Polymarket will offer LALIGA fans the ability to engage with Spain’s premier soccer league and its stars at an unprecedented level.
“Soccer’s growth, especially in North America, is spearheaded by young, diverse and multicultural audiences who consume the game across multiple screens, so it’s our goal to continue to engage these demographics in new and unique ways. It’s imperative we go beyond traditional engagement efforts in order to bring these audiences closer to the beautiful game than ever before, and we couldn’t think of a better partner than Polymarket to achieve that,” said Boris Gartner, Relevent CEO & Partner.
For LALIGA North America, the partnership with Polymarket is a testament to the long-term investment and growth in the region as a result of the 20-year joint venture between LALIGA and Relevent launched in 2018. Polymarket joins a robust roster of regional partners including Walmart, Lowe’s, McDonald’s, Verizon, Remitly, and Panini, among others.
The multi-year partnership with Polymarket includes premium broadcast visibility, fan-focused digital and social programming, and exclusive fan experiences such as VIP match hospitality and virtual meet-and-greets with LALIGA legends. Polymarket will also receive exclusive rights to use LALIGA and club intellectual property in connection with LALIGA matches.
Through this partnership, LALIGA and Polymarket will collaborate to establish a responsible and transparent framework that promotes innovative fan participation while upholding the highest standards of sporting integrity, leveraging Polymarket’s recently announced next-generation sports integrity platform launched in partnership with Palantir Technologies and TWG AI.
“Our goal is to give fans a more expressive way to follow the game, where opinions on players, matches, and season outcomes can be reflected in real time. Partnering with LALIGA brings that level of interaction to one of the most passionate global fanbases and introduces a new, more dynamic way for North American audiences to engage with the league,” said Shayne Coplan, Founder and CEO of Polymarket.
Polymarket has rapidly established itself as the prediction market partner of choice for major sports leagues, having announced partnerships with MLB, NHL, UFC, and MLS, which includes serving as the exclusive and official prediction market for MLS Cup, MLS All-Star, and Leagues Cup.
The post LALIGA Announces Multi-year Partnership with Polymarket appeared first on Americas iGaming & Sports Betting News.
Bede Gaming
OLG Launches Innovative New React Native Mobile App with Bede Gaming
Bede Gaming is proud to continue its partnership with Ontario Lottery & Gaming Corporation (OLG), which is now delivering an enhanced experience to its OLG.ca mobile customers across the province after successfully transitioning to the Bede Gaming React Native App.
The upgraded app, built for fast and seamless omnichannel performance, provides an exceptional player experience that leverages a data-efficient design model.
With over 1 million monthly app users, the lightweight network delivery and core functionality of Bede’s technical solution ensures an accessible and high-quality player experience across devices, even during peak traffic periods.
Structured with a flexible foundation for future development, ongoing app enhancements will now be delivered quickly and consistently across device types. In addition, the new app uses one build for all devices, making it much more operationally efficient and cost effective, and far easier for the Ontario operator to implement and manage future changes.
The new agile solution is also highly scalable and customisable, offering the flexibility to build a bespoke mobile set-up that’s truly brand-tailored and easily self-managed by operator admins. With direct connection into Bede’s full platform capabilities, engaging in-house product suite, and catalogue of third-party integrations, the new app eliminates the need for additional integration steps, significantly improves speed to market, and enables a fast response to changing player behaviours and trends.
Given online gambling is regulated on a province-to-province basis in Canada, the new app will also help OLG continue to provide a responsible and compliant iGaming service through geolocation technology powered by mkodo’s GeoLocs product, leveraging robust location management tools to ensure a seamless and fully regulated experience for players across Ontario.
Following the transition to Bede’s React Native App, OLG has reported a smooth and successful launch, with a carefully planned rollout and no impact to the customer experience.
Dave Pridmore, Chief Gaming Officer at OLG, said: “We’re delighted with how quickly and efficiently the transition to Bede’s React Native app has been – and the fact there’s been no disruption for our existing OLG.ca players speaks volumes about the impressive teamwork shown on both sides. The intuitive experience built and well-considered support are representative of the high quality of work we’ve come to expect from our partners at Bede Gaming.
“As OLG continues to prioritise our players’ experiences and expectations, we look forward to implementing even more market-leading enhancements throughout our ongoing digital growth.”
Further phases of strategic enhancements applied to the app’s user journey will deliver continual user improvements, supporting a more streamlined customer experience that encourages returning traffic.
With increasing demand across the industry for seamless omnichannel gaming experiences, having this degree of personalisation, accessibility and smooth user journeys offers an increasingly significant role in player retention.
“The successful roll-out of our React Native App is testament to Bede’s continued commitment to our partnership with OLG and further proof of the passion we have for providing operational efficiencies to their team,” said Andrew Humphreys, Chief Product Engineering Officer at Bede Gaming. “I’m excited about the additional competitive value that our Bede App will be able to offer; our flexible and cost-efficient solution will empower OLG to expand their outreach and capabilities in the mobile-first market.”
The post OLG Launches Innovative New React Native Mobile App with Bede Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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