Sports
VSiN, The Sports Betting Network, Names Steve Cohen Executive Vice President of Talent and Programming
Award-Winning Sports Programmer to Expand VSiN’s Original Content Offerings
LAS VEGAS, Aug. 05, 2024 (GLOBE NEWSWIRE) — VSiN, The Sports Betting Network (“VSiN”), announces the appointment of long-time media industry executive Steve Cohen as the network’s Executive Vice President, Talent and Programming. Cohen spent the last 20 years as the Senior Vice President of Sports Programming at SiriusXM, where he built and oversaw their sports talk radio stations, including channels done in collaboration with all professional sports leagues. He will join VSiN leadership in working to rapidly expand sponsorship, distribution, and audience, while continuing to deliver the most credible content sports bettors can find anywhere.
“With more than 37 years under his belt, Steve is one of the most respected and innovative executives in the media business and was key in VSiN’s original launch on SiriusXM,” said VSiN Founder, Brian Musburger. “Having launched more than a dozen sports talk radio stations, including SiriusXM NFL Radio and Mad Dog Sports Radio following a successful 17-year career in terrestrial radio, it’s hard to find a media leader with more experience giving an audience exactly what they’re looking for. He is a beloved manager with a track record of getting the best out of talent and a unique understanding of the importance of unbiased, credible information for sports bettors.”
With a focus on delivering superior sports betting programming, Cohen will identify new talent, strengthen the network’s lineup, and create additional content for broader distribution. The network will leverage his decades of experience across sports and media channels to support VSiN’s mission of delivering sports news, analysis and insights that bettors use to help make more informed betting decisions.
“Since I first met the team back in 2015, I’ve known that they were building something special,” said Cohen. “I’m excited to join a group that has always been at the forefront of the sports betting industry and look forward to the opportunity to leverage my experience creating content across every sport and medium to deliver an exceptional product that satisfies the content needs of all sports fans, especially those who wager on sports.”
Cohen joined SiriusXM in 2004 and, as Senior Vice President of Sports Programming, he built and oversaw the company’s sports news and talk programs on all of SiriusXM’s sports channels, including the hiring of talent, show development and production. He led the development and launch of first-of-their-kind dedicated league-partnered sports radio channels like SiriusXM NFL Radio, SiriusXM NBA Radio, and SiriusXM NASCAR Radio. In addition, Cohen and his team built and programmed SiriusXM Fantasy Sports Radio, SiriusXM College Sports Radio, SiriusXM FC, SiriusXM Fight Nation, the all-sports Mad Dog Sports Radio channel, as well as individual channels dedicated to the Power Five college conferences. He oversaw MLB Network Radio, SiriusXM NHL Network Radio and SiriusXM PGA TOUR Radio channels since the merger of Sirius and XM in 2008. He was also responsible for overseeing all live play-by-play programming available to SiriusXM listeners, including NFL, MLB, NBA and NHL games, NASCAR, IndyCar, Formula One, golf, college sports, international soccer, horse racing and more.
Before joining SiriusXM, Cohen worked at WFAN Sports Radio in New York, where he served as the Executive Producer for both the New York Jets Radio Network and New York Giants Radio Network. He was among the pioneers of the fantasy sports industry when he founded the Pro Football News and Injury Report in the early 1990s and was inducted into the Fantasy Sports Hall of Fame in 2017. In addition to his hosting on WFAN, Sirius XM, Westwood One and Fox Sports Radio, he has written for several print and digital outlets, including ESPN.com, the New York Daily News, New Haven Register, Seattle Post-Intelligencer and the Newark Star-Ledger.
Recently Cohen was honored as the recipient of the 2024 Jeff Smulyan Award given by Barrett Media. Cohen oversaw programming that won multiple Cynopsis and Ad-Week Awards for Best Radio shows and podcasts and he and his team received the 2005 Eclipse Award.
A graduate of the University of Arizona, Cohen began his career in 1987 as a board operator and tape editor at WFAN.
About VSiN
VSiN, The Sports Betting Network, is the first sports media company dedicated to providing news, analysis and proprietary data to the millions of Americans who wager on sports and make sports betting a multibillion-dollar industry. Fueled by award-winning broadcasters and legendary oddsmakers, the network informs and entertains consumers with the latest sports betting news and industry trends on multiple platforms. Fans can access VSiN content on YouTube TV, Rogers’ Sportsnet, NESN, Marquee Sports Network, MASN, Spectrum SportsNet LA, SportsNet Pittsburgh, iHeartRadio, TuneIn, more than 300 terrestrial radio stations throughout the U.S., VSiN.com, and VSiN.com/Podcasts.
VSiN’s newsroom studio is located in the sportsbook at the Circa Resort and Casino in Las Vegas.
Media Contact:
VSiN
Michelle Musburger
[email protected]
773.230.0629
VSiN channel will be available to SiriusXM listeners starting January 17
SiriusXM and VSiN collaborating on a new exclusive nightly show on SiriusXM’s Mad Dog Sports Radio channel, launching tonight, January 6
LAS VEGAS and NEW YORK, Jan. 06, 2025 (GLOBE NEWSWIRE) — VSiN, the first media network dedicated to sports betting, will bring its premier sports betting programming back to SiriusXM beginning January 17, 2025. Airing nationwide on SiriusXM channel 158 and on the SiriusXM app, VSiN’s content will bring SiriusXM listeners and sports enthusiasts the expert insights and analysis they need, 24/7.
“We’ve always understood the importance of the SiriusXM platform for sports fans and betting enthusiasts and are thrilled to deliver the unique sports betting content this engaged and growing audience is looking for – straight from the entertainment and gaming capital of the world in Las Vegas,” said Brian Musburger, President and Chief Business Officer at VSiN. “Distribution on SiriusXM is a critical component of our expansion strategy and helps solidify VSiN’s position as the nation’s largest sports betting network.”
VSiN’s dedicated channel will be available to listeners across North America on the SiriusXM radios in their cars and on the SiriusXM app.
In addition to the 24/7 channel, VSiN and SiriusXM are collaborating to produce a new show that will air exclusively on Mad Dog Sports Radio (channel 82) weeknights from 7 p.m. – 10 p.m. ET. This new show, “VSiN Live on Mad Dog Sports Radio,” hosted by Patrick Meagher and Dustin Swedelson, debuts tonight, January 6, and will deliver sports talk and wagering-focused content to listeners while games are in progress.
“I’m thrilled to be working with the great team at SiriusXM again and excited that this agreement will allow us to collaborate on wagering and fantasy sports content that will entertain their national sports audience,” said Steve Cohen, Executive Vice President, Talent and Programming at VSiN. “A great first example of this collaboration is the daily show we’ll be jointly producing for Mad Dog Sports Radio, and we look forward to delivering additional first-in-class sports talk programming together.”
“The demand for sports wagering content continues to grow and VSiN is a leader in this space,” said Eric Spitz, Vice President of Sports Programming for SiriusXM. “We’re very pleased to offer our listeners access to VSiN shows and personalities 24/7 on their dedicated channel and are excited to work together on a new exclusive show on Mad Dog Sports Radio that will deliver sports fans the kind of smart, insightful content they want and expect.”
VSiN programming previously aired on SiriusXM from 2017 to 2020.
VSiN delivers news, analysis, and insights that bettors and fantasy sports enthusiasts use to make informed wagering and fantasy lineup decisions, with 18+ hours of live linear sports content each day. Featuring some of the industry’s most knowledgeable sports betting and fantasy experts, as well as legendary book makers, VSiN’s goal is to inform and entertain the growing number of Americans betting on sports – whether they’re sharp bettors or new to sports betting. VSiN’s exclusive content sets the stage for the day’s biggest sports betting events and includes expert tips and predictions on college and pro football, college and pro basketball, baseball, hockey, golf, tennis and more.
About VSiN
VSiN, The Sports Betting Network, is the first sports media company dedicated to providing news, analysis and proprietary data to the millions of Americans who wager on sports and make sports betting a multibillion-dollar industry. Fueled by award-winning broadcasters and legendary oddsmakers, the network informs and entertains consumers with the latest sports betting news and industry trends on multiple platforms. Fans can access VSiN content on YouTube TV, Rogers’ Sportsnet, NESN, Marquee Sports Network, MASN, Spectrum SportsNet LA, SportsNet Pittsburgh, iHeartRadio, TuneIn, more than 300 terrestrial radio stations throughout the U.S., VSiN.com, and VSiN.com/Podcasts.
VSiN’s newsroom studio is located in the sportsbook at the Circa Resort and Casino in Las Vegas.
About Sirius XM Holdings Inc.
SiriusXM is the leading audio entertainment company in North America with a portfolio of audio businesses including its flagship subscription entertainment service SiriusXM; the ad-supported and premium music streaming services of Pandora; an expansive podcast network; and a suite of business and advertising solutions. Reaching a combined monthly audience of approximately 150 million listeners, SiriusXM offers a broad range of content for listeners everywhere they tune in with a diverse mix of live, on-demand, and curated programming across music, talk, news, and sports. For more about SiriusXM, please go to: www.siriusxm.com.
Media Contacts:
VSiN
Michelle Musburger
773-230-0629
[email protected]
SiriusXM
Andrew Fitzpatrick
212-901-6693
[email protected]
Sports
VSiN, The Sports Betting Network, Partners with Interstate 15 Sports & Entertainment to Drive Sustained Growth
LAS VEGAS, Oct. 02, 2024 (GLOBE NEWSWIRE) — VSiN, The Sports Betting Network, announces a strategic partnership with Interstate 15, the cutting-edge sports and entertainment marketing agency founded by industry veterans Jason Gastwirth, Jamie Fritz, and Greg Cannon. This collaboration marks a pivotal moment in VSiN’s journey as it expands its influence within the rapidly evolving sports entertainment landscape.
VSiN was founded in 2017 by Brian Musburger, Bill Adee and others, with the mission to provide credible, independent information to sports bettors through a unique blend of news, analysis, and proprietary data. Following the network being acquired in 2021, VSiN was bought back by Musburger Media and is now poised to further enhance its brand and broaden its reach.
“We’re excited to leverage this partnership to enhance VSiN’s brand and further accelerate our growth,” said Brian Musburger, president & chief business officer at VSiN. “With Jason’s vast understanding of entertainment strategy and his relationships in Las Vegas, Jamie’s connections to sports legends and Greg’s track record creating, launching and building brands, Interstate 15’s proven expertise will help VSiN tap into the cache and star power that make Las Vegas the entertainment capital of the world.”
Interstate 15, headquartered in Las Vegas, brings decades of expertise in entertainment brand strategy, marketing, and management, with a portfolio that includes leading commercial organizations and high-profile personalities. Interstate 15 will play a critical role in refining VSiN’s brand positioning, developing a comprehensive distribution strategy, and supporting partnership development to drive new revenue streams.
“We are thrilled to partner with VSiN and leverage our combined strengths to create a unique and compelling experience for sports enthusiasts and bettors alike,” said Greg Cannon, co-founder of Interstate 15.
This partnership is part of VSiN’s broader strategy to innovate and expand its offerings, making it a leader not just in sports betting, but in sports entertainment as a whole. VSiN will continue to deliver its renowned sports betting content while exploring new avenues for growth and audience engagement, positioning itself as a comprehensive sports entertainment network.
For more information about VSiN and Interstate 15, visit VSiN.com and Interstate15.com.
About VSiN
VSiN, The Sports Betting Network, is the first media company dedicated to providing news, analysis, and proprietary data to sports bettors. Founded in 2017, VSiN has become a trusted source of independent sports betting information. With content across multiple platforms, including its 24/7 stream, podcasts, and partnerships with major broadcast networks, VSiN continues to lead the industry in providing credible sports betting insights.
About Interstate 15
Interstate 15 is a Las Vegas-based sports and entertainment marketing agency specializing in strategic consulting, talent management, branding, creative development, and digital marketing. Founded by industry leaders with a track record of excellence, Interstate 15 is redefining the standards of sports entertainment marketing and talent representation.
Media Contacts:
Michelle Musburger
[email protected]
773.230.0629
Celena Haas
[email protected]
702.527.2567
Network Promotes Miles Gwyn to Chief Operating Officer, Defines Senior Leadership Roles
LAS VEGAS, Aug. 21, 2024 (GLOBE NEWSWIRE) — VSiN, The Sports Betting Network, announces updates to leadership, including the promotion of Miles Gwyn to Chief Operating Officer. In this new role, Gwyn will manage the network’s day-to-day operations, overseeing content production, distribution and advertising partnerships, technology, compliance, and infrastructure. As part of this new management structure, Brian Musburger takes the role of President & Chief Business Officer and Bill Adee becomes VSiN’s Chief Executive Officer.
“We’re thrilled to recognize the critical work Miles has done in building VSiN and helping us deliver the best product sports bettors can find anywhere,” said Musburger. “Bill has been an amazing partner in building this network during every phase and there’s no one better suited than him to run the network as its CEO. With Bill, Miles and Steve Cohen in place, we’re better positioned than ever and I look forward to setting my focus on our aggressive plans to rapidly expand distribution and partnerships.”
“Miles has stepped up to every challenge we’ve thrown his way and I’m sure this will be no different,” said Adee. “Having this strong leadership team will accelerate our growth as we head into our biggest season of the year.”
Gwyn was most recently Director of Broadcast Operations at VSiN, where his responsibilities included technical supervision, managing technical productions and staff, technical collaborations, and communications. Over the past six years with the network, he was part of the team charged with rebranding VSiN on-air graphics, helped manage engineering to execute Circa and Bar Canada studio expansions and led strategy and planning of the technical launch of DraftKings’ FAST channel, DraftKings Network. Prior to joining VSiN, Gwyn was at KTNV – Scripps, where he led station infrastructure upgrades, managed client relationships, and developed and implemented effective ad campaigns. Previously, he held various production roles at live sporting and entertainment events.
“Over the past 5 years, I’ve been fortunate to have the opportunity to work with an amazing team at VSiN, focused on providing a first-in-class experience and driving value for our partners,” said Gwyn. “It’s energizing to be in a growth and expansion mindset, and I look forward to working across departments and people to solidify the systems and structures that will allow us to continue delivering premium sports betting content.”
In addition, VSiN has promoted Stephanie Kamerschak to Executive Producer, responsible for overseeing talent schedules, managing producers and associate producers, and arranging promotional content across platforms. Most recently, Kamerschak was Coordinating Producer at VSiN and previously held senior producer roles at DraftKings and ESPN.
About VSiN
VSiN, The Sports Betting Network, is the first sports media company dedicated to providing news, analysis and proprietary data to the millions of Americans who wager on sports and make sports betting a multibillion-dollar industry. Fueled by award-winning broadcasters and legendary oddsmakers, the network informs and entertains consumers with the latest sports betting news and industry trends on multiple platforms. Fans can access VSiN content on YouTube TV, Rogers’ Sportsnet, NESN, Marquee Sports Network, MASN, Spectrum SportsNet LA, SportsNet Pittsburgh, iHeartRadio, TuneIn, more than 300 terrestrial radio stations throughout the U.S., VSiN.com, and VSiN.com/Podcasts.
VSiN’s newsroom studio is located in the sportsbook at the Circa Resort and Casino in Las Vegas.
Media Contact:
VSiN
Michelle Musburger
[email protected]
773.230.0629
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/3aa0410f-1ee0-425c-95b6-8ccb1fd8b5c5
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