BVGroup’s flagship brand BetVictor has launched a new brand campaign, “For All Your Favourite Things”, backed by what the company said is its largest AV investment to date.

The campaign, created by Barn Door Studios, uses a rewrite of “My Favourite Things” from The Sound of Music over visuals of sporting events. BetVictor said the creative focuses on “the uncomplicated thrill of sport and betting”.

BetVictor is timing the launch around this weekend’s Premier League schedule, with spots running alongside Arsenal vs Newcastle on Saturday evening and Chelsea vs Leeds on Sunday afternoon.

Media planning is led by Bountiful Cow. The plan includes a new partnership with Sky, spanning live sport integrations, on-demand, YouTube channels and targeted digital placements via Sky Advance. BetVictor also outlined a data-led SVOD and BVOD strategy across ITVX, Channel 4, Prime Video and Netflix, plus digital and social.

Richard Walters, Director of Brand and Creative at BetVictor, said:

“‘For All Your Favourite Things’ captures what BetVictor stands for today – a premium, straightforward experience that enhances the thrill of sport.

When done right, we believe that gambling is a simple pleasure; one that we love connecting our customers to. We wanted to celebrate the moments that matter most to sports fans.”

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GR8 Tech said it is upgrading its engagement and retention stack ahead of World Cup-related traffic, with changes spanning loyalty, automated churn-prevention mechanics, bonus selection, and player segmentation.

“The World Cup can drive acquisition at scale, but retention is what determines the commercial outcome,” said Kateryna Shevchenko, CRM Product Manager at GR8 Tech. “Tools that allow operators to react at the right moment, reward players clearly, and reduce the operational effort behind engagement maximize the event’s ROI—and that’s what we’re focusing on.”

On loyalty, GR8 Tech said its updated program is designed to make progression and rewards clearer, with points earned from casino and sports turnover and tiers unlocking improved reward conditions. The company said rewards include daily, weekly, and monthly cashback, with support for multicurrency and crypto environments, and that integrated risk and fraud tools can help operators respond to behavior changes and reduce bonus abuse.

For sportsbooks, GR8 Tech is introducing automated bonuses triggered by consecutive unsuccessful bets. Operators can set a losing-streak threshold; once reached, the platform triggers a reward within seconds of settlement, such as a sports bonus or free bet, the company said.

GR8 Tech is also updating bonus selection during registration and deposit flows. Inside the Payment Widget, players can choose, change, re-choose, or cancel bonuses, while segmentation is being expanded to target engagement mechanics by attributes including VIP status, loyalty level, and risk segment, the company said.

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DATA.BET, a trusted sportsbook solution supplier, has published its annual Sportsbook Report, an in-depth look at its performance in 2025, and the key trends shaping the European iGaming industry heading into 2026. The reports reflect the company’s commitment to transparency and giving operators a clear view of what’s working and how to capitalize on it.

The 2025 Sportsbook Report goes beyond the numbers as it unpacks the thinking behind DATA.BET’s performance to date. The company saw an average of 23% increase in their clients’ turnover, demonstrating a clear picture of what’s working in the iGaming space today. The report covers:

• Industry trends that defined iGaming in 2025 and continue to influence the market in 2026
• Rising tax & regulation across European markets, pushing operators to reassess where and how they run their business
• The demand of low-tier esports tournaments and high-engagement disciplines such as Valorant semi-pro matches has proven growth.
• Key metrics and business results across the company’s three verticals: esports, sports, and virtuals.
• A practical guide for casino brands planning to add a sportsbook to their projects in 2026, backed by proof of existing client base.

“We believe that transparency builds trust and moves the whole industry forward. At DATA.BET sits at the core of everything we do, and this report reflects that. With the addition of sports betting last year, we want to show how our product continues to evolve and improve, and how we help operators grow their revenue through betting that works,” commented Yurii Berest, CEO of DATA.BET.

The DATA.BET Sportsbook Report is available via the link.

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