PokerStars’ prestigious Spring Championship of Online Poker (SCOOP) has officially surpassed $1.5 billion in total prize money awarded to players over its 17-year legacy, marking a historic milestone for one of the richest and most iconic championship series in online poker.

Since its inception in 2009, SCOOP has grown into the ultimate proving ground in online tournament poker, where both established stars and rising talents battle for prestige, prize money and a place in the game’s history.

The major $1.5 billion landmark was hit during this year’s SCOOP series, which kicked off on March 1 and runs until March 25, in Event 40-M: $109 NLHE [Progressive KO Sunday Million], which saw “nomalice” beat a field of 8,017 players to win $85,597,11 and the coveted SCOOP title.

Prior to the start of the 2026 event, SCOOP had awarded a total of $1,485,704,101 in prizepools, $227,004,607 in first place prizes, and attracted 144,715,424 in total entries across 1,231 events with 3,680 tournaments. Sweden’s Simon “C. Darwin2” Mattsson is the greatest player in SCOOP history having earned 14 titles, followed by the UK’s Benny “RunGodlike” Glaser who now has 12 titles, having earned another SCOOP title last week in Event 12-H: $320 Fenomeno HR Turbo. Benny is the most decorated player in COOP history also having a record-leading 16 World Championship Of Online Poker (WCOOP) titles.

“SCOOP awarding $1.5 billion in total prizes is an incredible moment for online poker,” said  Steve Clarricoats, Associate Director of Poker Operations at PokerStars. “It’s a powerful reminder of the scale, history, and prestige of this series. But the true value of SCOOP isn’t just measured in dollars, it’s measured in players earning their greatness and winning a SCOOP title. Winning a SCOOP title remains one of the biggest ambitions in online poker and we’re excited to see which players join the history books this year.”

This year’s 136-event SCOOP schedule (with a total of 400 tournaments) is awarding over $45 million in guaranteed prizepools, and features low, medium, and high buy-in levels from $5.50 to $15,000. The flagship Main Events will be a schedule highlight and will award a total of $5.5 million across the NLHE Main Events on March 22, and $550,000 across the PLO Main Events on March 23.

Players can qualify through satellites from just $0.55, and the SCOOP Lucky Dip where over $500,000 in SCOOP tickets are up for grabs.

For more information about SCOOP head to the PokerStars Blog.

The exclusive TIME TO WIN affiliate tournament by Boomerang Partners, an Official Regional Partner of AC Milan, is gaining momentum. Dozens of affiliate teams worldwide have already joined the race to compete for valuable prizes and unique AC Milan-related experiences.

Don’t miss your chance

The clock is winding down. With the tournament closing on March 31, every day you wait is a point a competitor earns. Competition is intensifying, and access to unique experiences – including a behind-the-scenes visit to AC Milan’s training base, Milanello Sports Centre powered by Clivet – will not be available beyond this activation.

The time to act is now. Participants can access the tournament page, complete the tasks, and accumulate points, securing a place for prize draws featuring AC Milan-related experiences.

How affiliates earn points

The TIME TO WIN tournament participants complete clearly structured tasks across five segments. Each completed task brings a fixed number of points:

• Generate new sports users for brands within Boomerang’s client portfolio (10 points per qualified action)
• Take the survey (25 points)
• Share your insights by contributing expert commentary (30 points)
• Prove your creativity through a dedicated SMM challenge (25 points)
• Leave a review on a selected platform (20 points)

As soon as affiliates reach specific point thresholds, they unlock access to prize draws. There are five in total, and the higher the score, the more draws a team qualifies for.

Exclusive AC Milan experiences

By reaching specific point thresholds, affiliate teams will gain access to the corresponding prize draws linked to exclusive AC Milan experiences. The structure is clear:

• 150 points – qualify for the TIME TO WIN Merch Pack draw (3 sets of 5 kits each)
• 250 points – enter the draw for official AC Milan jerseys signed by players (3 sets of 5 jerseys each)
• 350 points – secure a place in the draw for a trip for five persons to attend AC Milan v Cagliari
• 550 points – become eligible for the draw for a trip for five persons to attend AC Milan v Juventus, including exclusive behind-the-scenes access with pre-match access to the tunnel area, and pitchside viewing of the teams’ warm-up.

The ultimate tier requires 750 points and unlocks access to the draw for an exclusive trip to AC Milan’s legendary training base, Milanello Sports Centre powered by Clivet. Reserved for top-performing teams (2 prizes for 5 guests each), this experience offers behind-the-scenes access to the Club’s inner environment, including a tour of the facilities and the opportunity to see the Men First Team training. This is a rare behind-the-scenes experience offering a unique glimpse into AC Milan’s daily routine.

Affiliate teams participating in the TIME TO WIN tournament actively share positive feedback. For example, sports influencer Firo Orakel highlighted his experience: “Being part of the TIME TO WIN tournament truly means a lot to me, and I’m grateful for the opportunity to participate. The prizes are a strong motivator – I want to share them with my community as well, as it gives them a chance to benefit too. I actively support the campaign through my Discord server, where I engage directly with my audience, and I also promote it regularly during my streams to keep the momentum going,” said Firo.

The Rossoneri Hub as the central platform

All activities related to the TIME TO WIN tournament are featured on the Rossoneri Hub portal, the main platform where Boomerang Partners centralizes its AC Milan-related activations. This is a unique web resource that Boomerang Partners launched as an Official Regional Partner of AC Milan.

A strategic moment within the sports season

Boomerang Partners’ decision to hold the TIME TO WIN tournament in February-March 2026 is no coincidence. This period marks one of the peak moments of the sports season, alongside major international competitions and football tournaments, the UEFA Champions League knockout rounds. The company is ready to actively share its sports expertise, including through an exclusive guide which provides affiliates with information on expected shifts in player activity by competition stage, market insights, practical recommendations, and data-driven guidance for navigating the sports peak.

TIME TO WIN was built for moments like this – when the sports calendar is at its peak. Join now and compete for unique AC Milan experiences.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.