Compliance Updates
Danish Authorities Form Agreement to Tackle Illegal Gambling Marketing
In a new agreement between the Consumer Ombudsman, the Gambling Authority and the Gambling Board, the authorities and the board will coordinate their efforts when they have to take action against gambling companies’ illegal marketing of games in Denmark.
Gambling companies’ marketing can cross jurisdictions. Therefore, the Consumer Ombudsman, the Gambling Authority and the Spilreklamenævnet have just entered into a cooperation agreement with a view to avoiding duplication of effort and strengthening the overall coordinated effort when it comes to the regulation of gambling companies’ marketing in Denmark.
The Gambling Advertising Board will forward cases to the Consumer Ombudsman or the Gambling Authority if gaming companies do not comply with the board’s criticism, or if the board finds violations of the authorities’ rules by a company.
Conversely, the Consumer Ombudsman and the Gambling Authority will inform complainants of the possibility to complain to the Gambling Advertising Board if a company breaks the industry’s code of conduct, but not the rules handled by either the Consumer Ombudsman or the Gambling Authority.
The Consumer Ombudsman and the Gambling Authority oversee various areas in relation to the marketing of games. The Consumer Ombudsman is responsible for the supervision of gambling companies’ compliance with the Marketing Act, as well as other consumer protection rules, while the Gambling Authority supervises compliance with the rules on the marketing of games in section 36, subsection of the Gambling Act. 1, as well as the rules on sales promotion measures in relevant gaming announcements.
The Gaming Advertising Board, which is a board set up by players in the gaming industry, handles complaints about gaming companies’ marketing that is in breach of the industry’s code of conduct. The purpose of the code is to strengthen the social responsibility of the industry’s marketing towards vulnerable groups and children, as well as to limit gambling addiction.
It has been agreed that the Consumer Ombudsman, the Gambling Authority and the Gambling Advertising Board will regularly inform each other of relevant cases, as well as hold annual meetings.
Consumer Ombudsman Torben Jensen said: “Our new cooperation agreement with the Gambling Authority and the Gambling Advertising Board strengthens our supervision of gambling companies’ marketing. The agreement involves better internal communication, ensures coordination and prevents duplication of work, which benefits consumers.”
The post Danish Authorities Form Agreement to Tackle Illegal Gambling Marketing appeared first on European Gaming Industry News.
Massive Gaming (MVG), an international iGaming content supplier based in Australia, has obtained a B2B Gaming License from the Malta Gaming Authority (MGA), representing a significant achievement in the firm’s growth into regulated global markets.
The MGA license allows Massive Gaming to provide its gaming content and solutions to operators licensed under Malta‘s regulatory framework, enhancing the company’s capacity to partner with associates throughout Europe and other regulated regions.
To facilitate its regulatory growth, Massive Gaming set up MVG Malta, a specialized entity formed during the licensing process, which aids the company’s larger strategy to enhance its presence within the European iGaming landscape.
Massive Gaming expands its gaming lineup through three studios: Slot Mart, Whale House, and Blitzcrown. Each provides a variety of gaming experiences, including classic slot games, content from regulated markets, and new non-traditional gaming formats like crash-style games.
George Cho, Director at Massive Gaming, said: “Securing the MGA B2B license represents an important milestone for Massive Gaming as we continue to expand our presence in regulated markets. This achievement strengthens our ability to collaborate with operators and partners worldwide, and we look forward to building new partnerships as we grow our global distribution network.”
The Malta Gaming Authority is well-known as one of the most esteemed regulatory agencies in the worldwide iGaming sector, offering a strong foundation for compliance, transparency, and player safety.
Having obtained the MGA B2B license, Massive Gaming seeks to enhance its collaborations with operators and platforms looking for premium gaming content in regulated markets.
The post Massive Gaming Gains MGA B2B Approval to Accelerate Global iGaming Alliances appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The Alberta Gaming, Liquor and Cannabis (AGLC) board has approved Bede Gaming as suitable to hold a conditional one-year iGaming Goods or Services Supplier licence, ahead of Alberta’s regulated gambling market opening later this year.
As one of the first international platform providers to gain regulatory approval, Bede Gaming is now positioned to offer its platform and services to operators targeting Alberta, unlocking new commercial opportunities as the province launches its regulated iGaming ecosystem.
Fully SOC 2 certified, Bede Gaming provides operators with a streamlined entry into the market. Its comprehensive in-house product suite, combined with over 150 third-party integrations, equips businesses with the tools to scale efficiently and sustainably while navigating a newly regulated environment.
Having opened registrations in January 2026, Alberta’s iGaming market is expected to follow a growth trajectory similar to Ontario’s regulated sector, making it an attractive destination for international operators. Bede is proud to be among the first licensed providers preparing for the province’s official market launch.
Colin Cole-Johnson, CEO of Bede Gaming, commented:
“Bede is thrilled to receive conditional regulatory approval to operate in Alberta, putting us in a strong position to support operators as they expand into the province.
“We have a long-standing commitment to the Canadian iGaming market, and this marks an exciting new chapter. Being one of the first applicants recognised by the regulator allows us to offer a truly localised service, and our SOC 2 certification ensures partners can launch quickly and confidently.”
The post Bede Gaming cleared for Alberta market entry appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The Alberta Gaming, Liquor and Cannabis (AGLC) board has declared Bede Gaming suitable to hold a conditional one-year iGaming Goods or Services Supplier licence when the province opens its regulated gambling market later in the year.
As one of the first international platform providers to be granted approval from the regulator, Bede is now ready to offer its services to operators targeting Alberta when the newly-regulated province officially goes live, creating a range of commercial possibilities for the company moving forward.
Fully SOC 2 certified, the established software provider is well-equipped to help partners secure a quick and hassle-free entry into Alberta, and its suite of in-house products and 150+ third-party integrations provides the perfect toolset for businesses to scale both efficiently and sustainably.
Having begun accepting registrations in January 2026, Alberta is expected to see growth on par with the regulated Ontario iGaming market over the longer term, making it an enticing destination for international operators looking to expand their global outreach; and Bede is honoured to be among the first licensed providers in the run-up to the province officially opening for business.
Colin Cole-Johnson, Chief Executive Officer at Bede Gaming, said: “Bede is delighted to receive conditional regulatory approval to work in Alberta, putting us in a great position to support operators with their upcoming expansions in the province.
“We have a longstanding investment in the Canadian iGaming industry, and I’m eager for the exciting opportunities ahead in this new market. As one of the first applicants to be formally recognised by the regulator, Bede offers a truly localised service to its partners, and the fact that we’re SOC 2 certified will allow them to hit the ground running as soon as they’re ready to launch.”
The post Bede Gaming cleared for Alberta market entry appeared first on Americas iGaming & Sports Betting News.
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