Compliance Updates
Danish Authorities Form Agreement to Tackle Illegal Gambling Marketing
In a new agreement between the Consumer Ombudsman, the Gambling Authority and the Gambling Board, the authorities and the board will coordinate their efforts when they have to take action against gambling companies’ illegal marketing of games in Denmark.
Gambling companies’ marketing can cross jurisdictions. Therefore, the Consumer Ombudsman, the Gambling Authority and the Spilreklamenævnet have just entered into a cooperation agreement with a view to avoiding duplication of effort and strengthening the overall coordinated effort when it comes to the regulation of gambling companies’ marketing in Denmark.
The Gambling Advertising Board will forward cases to the Consumer Ombudsman or the Gambling Authority if gaming companies do not comply with the board’s criticism, or if the board finds violations of the authorities’ rules by a company.
Conversely, the Consumer Ombudsman and the Gambling Authority will inform complainants of the possibility to complain to the Gambling Advertising Board if a company breaks the industry’s code of conduct, but not the rules handled by either the Consumer Ombudsman or the Gambling Authority.
The Consumer Ombudsman and the Gambling Authority oversee various areas in relation to the marketing of games. The Consumer Ombudsman is responsible for the supervision of gambling companies’ compliance with the Marketing Act, as well as other consumer protection rules, while the Gambling Authority supervises compliance with the rules on the marketing of games in section 36, subsection of the Gambling Act. 1, as well as the rules on sales promotion measures in relevant gaming announcements.
The Gaming Advertising Board, which is a board set up by players in the gaming industry, handles complaints about gaming companies’ marketing that is in breach of the industry’s code of conduct. The purpose of the code is to strengthen the social responsibility of the industry’s marketing towards vulnerable groups and children, as well as to limit gambling addiction.
It has been agreed that the Consumer Ombudsman, the Gambling Authority and the Gambling Advertising Board will regularly inform each other of relevant cases, as well as hold annual meetings.
Consumer Ombudsman Torben Jensen said: “Our new cooperation agreement with the Gambling Authority and the Gambling Advertising Board strengthens our supervision of gambling companies’ marketing. The agreement involves better internal communication, ensures coordination and prevents duplication of work, which benefits consumers.”
The post Danish Authorities Form Agreement to Tackle Illegal Gambling Marketing appeared first on European Gaming Industry News.
Andreas Ottenschläger
Austria: Draft bill entered parliamentary consultation
Background
Austria’s governing coalition — ÖVP, SPÖ and NEOS — has agreed a sweeping overhaul of the Gambling Act. The draft bill entered parliamentary consultation on, Monday 29 June 2026. Lead negotiators Andreas Ottenschläger (ÖVP), Jan Krainer (SPÖ) and Christoph Pramhofer (NEOS) call it the biggest reform of the law in 26 years. Two pillars: tougher player protection, and a ground-up rewrite of online licensing.
Timing
No formal Council of Ministers resolution is public yet. What is public: the draft amendments went into parliamentary consultation today. Next comes TRIS — the draft must be notified to the European Commission, says Vienna-based gambling lawyer Arthur Stadler, triggering a standstill of at least three months before parliament can hold a final vote. Extensions are possible.
Cooling-off / non-offering period
The bad-actor clause has three teeth: retroactive tax payment, settlement of player claims, and a non-offering period. On the last point: Under the draft, operators must clear that freeze properly: from 1 January 2027 until the licence is actually granted, they have to shut down their existing unlicensed online offering. Fail to comply, and the penalty escalates fast: any operator that doesn’t observe the cooling-off phase faces an 18-month lock-out from licensing altogether. Stadler’s math: That’s a minimum nine-month freeze, 1 January to end-September 2027 at least depending when the licenses are awarded individually. It looks like that first license might be granted to those new market entrants adopting such early blackout, timewise landing exactly after the moment when Austrian Lotteries’ win2day concession expires on 30 September 2027.
The bad-actor clause has three teeth: retroactive tax payment, settlement of player claims, and a non-offering period. On the last point: Under the draft, operators must clear that freeze properly: From 1 January 2027 until the licence is actually granted, they have to shut down their existing unlicensed online offering. Fail to comply, and the penalty escalates fast: any operator that doesn’t observe the cooling-off phase faces an 18-month lock-out from licensing altogether. Stadler’s math: the legislator has, without saying so explicitly, built in an incentive structure. The floor is a nine-month freeze — 1 January through end-September 2027 — though actual length depends on when individual licences get awarded. The likely sequencing: new entrants who front-load the blackout early position themselves first in line, with awards landing right after Austrian Lotteries’ win2day concession expires on 30 September 2027.
Contradiction
Stadler sees a basic contradiction baked into the package. “Two of the three major elements work against each other. If the Finance Ministry wants to maximise retroactive tax recovery, a mandatory blackout period hands you a tax base of zero for that exact stretch. You can’t optimise for both. Operators are left asking whether the real goal is revenue or exclusion.”
Austria as a high-tax jurisdiction
Beyond the clearance condition — and an unresolved question of whether repaid player amounts can be offset against ongoing tax liabilities — sits the headline number: a 45% GGR tax rate. That puts Austria in elite company, in the same bracket as the UK (40% from April 2026) and the Netherlands (37.8%). “It’s a top-of-the-table tax rate for a market that doesn’t even have a functioning licensed channel yet,” Stadler says. But the tax rate alone doesn’t tell the whole story, he adds. “Even at 45% GGR, whether Austria actually functions as a licensed market depends on the regulatory mix around it (player protection rules, advertising limits, deposit and stake caps, AML obligations and more). You have to look at the framework as a whole and ask whether it’s actually attractive enough for new entrants. That’s the kind of detail that decides whether the channelisation target is achievable.”
Author: Arthur Stadler | STADLER PARTNER
The post Austria: Draft bill entered parliamentary consultation appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
PlayCity Partners with Streaming Platform Kick to Block Illegal Gambling Ads
PlayCity, the state agency overseeing the gambling and lottery sector in Ukraine, has partnered with streaming platform Kick to further accelerate the blocking of illegal gambling ads on the platform.
“We are directly providing Kick’s headquarters with a list of channels that violate legislation and illegally advertise gambling,” PlayCity said.
The agency said that the first two channels on the platform were blocked during the past week.
In addition, at the agency’s request, access was restricted last week to 37 accounts across TikTok, Instagram, Twitch and Kick, with the blocked accounts having a combined audience of more than 895,000 users.
Specifically, access was restricted to 20 TikTok accounts with 473,000 followers, 11 Instagram accounts with 314,000 followers, four Twitch channels with 107,000 followers, and two Kick channels with 1200 followers.
“Blocking such content helps quickly stop the recruitment of users into gambling through illegal advertising campaigns,” PlayCity said.
The post PlayCity Partners with Streaming Platform Kick to Block Illegal Gambling Ads appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
KSA – Target for Gambling Tax Increase Not Achieved: Expected Tax Revenues Turn Out Lower
The recent increase in the Dutch gambling tax has failed to achieve its primary financial objectives. This is evident from the “monitor of the effects of the increase in gambling tax,” conducted by the Ministry of Finance and the Dutch Gaming Authority. As of January 1, 2025, the gambling tax was increased from 30.5% to 34.2%, and in 2026 the rate was further raised to 37.8%. The aim of this increase was to raise government revenue. The monitor shows that this goal is not being achieved as expected: the projected tax revenues turned out lower.
The tax increase was expected to yield an additional €108 million in 2025 compared to the previous year, and €216 million in 2026. However, the monitor shows that these amounts are turning out much lower: an additional €2 million was collected in 2025, and €57 million in 2026. Moreover, the tax increase is causing a decrease in revenue from state participations, resulting in even lower additional revenue for the State.
The fact that tax revenues are lower is due to several developments. In the years measured, various measures were taken to better protect players, causing the gross gaming result (GSR) of providers to decrease. This leads to a decrease in the tax base, the amount on which tax must be paid. The tariff increase itself may also have led to a decrease in the tax base, for example because physical establishments of gambling companies were closed in the interest of profitability.
The monitor also examined the effects on market size, channeling, and contributions to charities and sports. It is not possible to draw conclusions regarding this, as multiple changes occurred simultaneously. For instance, the aforementioned rules to better protect players and various advertising restrictions have also impacted the gambling market.
The post KSA – Target for Gambling Tax Increase Not Achieved: Expected Tax Revenues Turn Out Lower appeared first on Americas iGaming & Sports Betting News.
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