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Paddy Power Extend World Darts Championship Title Sponsorship to 2031
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The Professional Darts Corporation announced that Paddy Power has extended its title sponsorship of the World Darts Championship for a further five years, keeping the iconic partnership in place until at least 2031.
Paddy Power first became title sponsor of the sport’s flagship event in 2023, and their innovative approach has helped elevate the Alexandra Palace spectacular into one of the most anticipated tournaments on the global sporting calendar.
As part of their commitment, Paddy Power has donated more than £2 million to Prostate Cancer UK across the 2023/24 and 2024/25 Paddy Power World Darts Championships.
The partnership has also seen the introduction of a pioneering nine-darter bonus: when a player completes the perfect leg, £180,000 is shared between the player, one lucky fan inside Alexandra Palace, and Prostate Cancer UK. This remarkable moment occurred twice during last year’s tournament.
The funds raised have helped support Prostate Cancer UK’s groundbreaking TRANSFORM trial – the biggest and most ambitious prostate cancer screening study in two decades – aimed at revolutionising early diagnosis through innovative screening techniques.
Beyond financial contributions, Paddy Power has used its extensive marketing channels, retail network and social media reach to encourage men to take Prostate Cancer UK’s online risk checker. More than 300,000 men have used the tool during the past two campaigns, with 222,000 discovering they are at higher risk of prostate cancer.
For this year’s tournament, Paddy Power has renewed its charitable pledge with “The Even Bigger 180” campaign, aiming to encourage 180,000 more men to check their risk.
This year will also see the launch of the “Darts of Destiny” fundraising challenge, where one randomly selected entrant will have the chance to throw for £180,000 live on stage at Ally Pally by scoring 180 points with nine darts.
Alongside their charity efforts, Paddy Power’s distinctive marketing creativity has enhanced the fan experience at Alexandra Palace, with a fully branded, interactive Fan Zone and a stream of viral social content capturing the unique atmosphere of the event.
The extended agreement reinforces Paddy Power’s position as title sponsor through to 2031, with this year’s Paddy Power World Darts Championship beginning on Thursday December 11 and concluding with the final on Saturday January 3, 2026.
PDC Chief Executive Matt Porter said: “Paddy Power has had a hugely positive impact on the World Darts Championship over the past two years.
“Their creativity, investment and passion for the sport have taken the event to new heights, enhancing the experience for fans in the arena and millions watching worldwide.
“We are delighted to extend this partnership to 2031 and look forward to building on this success while continuing to support Prostate Cancer UK’s essential work.”
Paddy Power commented: “The Paddy Power World Darts Championship is the greatest party in sport and we’re proud to extend our sponsorship for another five years. We’ll continue bringing excitement, entertainment and unmistakable Paddy Power mischief to the event, wherever it’s held.
“But above all, we’re proud to support the vital, life-changing work of Prostate Cancer UK. Our Big 180 charity campaigns have become huge, award-winning initiatives and we’re committed to helping create a world where no man dies of prostate cancer.”
The post Paddy Power Extend World Darts Championship Title Sponsorship to 2031 appeared first on European Gaming Industry News.
GG.BET has launched Popular Bets, a new platform feature that lets users place bets on ready-made combo selections in a few clicks.
The operator said the “Popular” section on the homepage highlights pre-built combinations based on popular matches and the latest markets. Once a user selects a combo, the full set of selections is automatically added to the bet slip.
According to GG.BET, the combos are generated using “enhanced recommendation algorithms” and built from markets that are popular among gg.bet users. The company said the goal is to reduce the time customers spend building selections and make the betting flow “easier and more accessible” for both experienced and newer bettors.
The update follows other recent product changes on the platform, including the launch of Bet Builder, which GG.BET said allows users to combine multiple markets within one match across both sports and esports.
The post GG.BET adds ‘Popular Bets’ ready-made combo slips appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
22Bet Partners
22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season
As the football world prepares for its biggest stage, 22Bet Partners is warming up with a competition of its own.
In anticipation of the upcoming World Cup, the affiliate program has announced “The Winner’s League”, a limited-time campaign designed to reward new partners who bring winning traffic during the most exciting period of the football calendar.
Being a brand deeply rooted in the global sports scene, 22Bet has long aligned its identity with the energy, competition, and global passion surrounding football. The new campaign reflects that same spirit — turning affiliate performance into a league of its own.
Running from April 15 to June 15, The Winner’s League invites new affiliates to step onto the field, compete for performance-based rewards, and secure boosted revenue share conditions ahead of the football season’s peak traffic period.
For traffic owners focused on Tier-1, Tier-2 markets, the campaign offers a straightforward challenge: bring players, reach milestones, and climb the reward ladder.
How The Winner’s League Works
The promotion is available exclusively to new partners who register and meet the campaign requirements during the promotional period.
To participate, affiliates must:
- Register in the 22Bet Partners affiliate program
- Drive traffic from eligible Tier-1, Tier-2 regions
(For detailed GEO information, partners are encouraged to contact their affiliate managers.) - Generate verified First Time Deposits (FTDs) during the campaign period
Only traffic that complies with the program’s official rules and conditions will be considered eligible.
Bonus Levels & Rewards
The Winner’s League operates with a clear milestone structure. As partners increase their performance, their rewards grow accordingly.
20 FTDs
- 5% RevShare boost for 1 month
50 FTDs
- 10% RevShare boost for 2 months
100 FTDs
- 5% RevShare boost for 3 months
- Exclusive Secret Football Box
The Secret Football Box will be awarded to the first 10 partners who reach the 100 FTD milestone.
Additional Campaign Rules
- Bonuses are credited after FTD confirmation.
- Each partner receives only the highest reward tier achieved.
- The promotion applies to the following brands within the program:
- 22Bet
- Betlabel
- All traffic must comply with the official affiliate program rules outlined in the Terms & Conditions
Playing the Long Game
For affiliates who treat performance marketing like a competitive sport, the timing of the campaign is no coincidence.
Major football tournaments historically bring some of the highest engagement levels in sports betting, and 22Bet Partners is positioning its affiliate network to capture that momentum early.
With The Winner’s League, the message is simple: the football season is approaching, the audience is warming up, and the field is open for new players.
For affiliates ready to compete, the league has already begun.
The post 22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
22Bet Partners
22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season
As the football world prepares for its biggest stage, 22Bet Partners is warming up with a competition of its own.
In anticipation of the upcoming World Cup, the affiliate program has announced “The Winner’s League”, a limited-time campaign designed to reward new partners who bring winning traffic during the most exciting period of the football calendar.
Being a brand deeply rooted in the global sports scene, 22Bet has long aligned its identity with the energy, competition, and global passion surrounding football. The new campaign reflects that same spirit — turning affiliate performance into a league of its own.
Running from April 15 to June 15, The Winner’s League invites new affiliates to step onto the field, compete for performance-based rewards, and secure boosted revenue share conditions ahead of the football season’s peak traffic period.
For traffic owners focused on Tier-1, Tier-2 markets, the campaign offers a straightforward challenge: bring players, reach milestones, and climb the reward ladder.
How The Winner’s League Works
The promotion is available exclusively to new partners who register and meet the campaign requirements during the promotional period.
To participate, affiliates must:
- Register in the 22Bet Partners affiliate program
- Drive traffic from eligible Tier-1, Tier-2 regions
(For detailed GEO information, partners are encouraged to contact their affiliate managers.) - Generate verified First Time Deposits (FTDs) during the campaign period
Only traffic that complies with the program’s official rules and conditions will be considered eligible.
Bonus Levels & Rewards
The Winner’s League operates with a clear milestone structure. As partners increase their performance, their rewards grow accordingly.
20 FTDs
- 5% RevShare boost for 1 month
50 FTDs
- 10% RevShare boost for 2 months
100 FTDs
- 5% RevShare boost for 3 months
- Exclusive Secret Football Box
The Secret Football Box will be awarded to the first 10 partners who reach the 100 FTD milestone.
Additional Campaign Rules
- Bonuses are credited after FTD confirmation.
- Each partner receives only the highest reward tier achieved.
- The promotion applies to the following brands within the program:
- 22Bet
- Betlabel
- All traffic must comply with the official affiliate program rules outlined in the Terms & Conditions
Playing the Long Game
For affiliates who treat performance marketing like a competitive sport, the timing of the campaign is no coincidence.
Major football tournaments historically bring some of the highest engagement levels in sports betting, and 22Bet Partners is positioning its affiliate network to capture that momentum early.
With The Winner’s League, the message is simple: the football season is approaching, the audience is warming up, and the field is open for new players.
For affiliates ready to compete, the league has already begun.
The post 22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season appeared first on Americas iGaming & Sports Betting News.
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