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Paddy Power Extend World Darts Championship Title Sponsorship to 2031

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The Professional Darts Corporation announced that Paddy Power has extended its title sponsorship of the World Darts Championship for a further five years, keeping the iconic partnership in place until at least 2031.

Paddy Power first became title sponsor of the sport’s flagship event in 2023, and their innovative approach has helped elevate the Alexandra Palace spectacular into one of the most anticipated tournaments on the global sporting calendar.

As part of their commitment, Paddy Power has donated more than £2 million to Prostate Cancer UK across the 2023/24 and 2024/25 Paddy Power World Darts Championships.

The partnership has also seen the introduction of a pioneering nine-darter bonus: when a player completes the perfect leg, £180,000 is shared between the player, one lucky fan inside Alexandra Palace, and Prostate Cancer UK. This remarkable moment occurred twice during last year’s tournament.

The funds raised have helped support Prostate Cancer UK’s groundbreaking TRANSFORM trial – the biggest and most ambitious prostate cancer screening study in two decades – aimed at revolutionising early diagnosis through innovative screening techniques.

Beyond financial contributions, Paddy Power has used its extensive marketing channels, retail network and social media reach to encourage men to take Prostate Cancer UK’s online risk checker. More than 300,000 men have used the tool during the past two campaigns, with 222,000 discovering they are at higher risk of prostate cancer.

For this year’s tournament, Paddy Power has renewed its charitable pledge with “The Even Bigger 180” campaign, aiming to encourage 180,000 more men to check their risk.

This year will also see the launch of the “Darts of Destiny” fundraising challenge, where one randomly selected entrant will have the chance to throw for £180,000 live on stage at Ally Pally by scoring 180 points with nine darts.

Alongside their charity efforts, Paddy Power’s distinctive marketing creativity has enhanced the fan experience at Alexandra Palace, with a fully branded, interactive Fan Zone and a stream of viral social content capturing the unique atmosphere of the event.

The extended agreement reinforces Paddy Power’s position as title sponsor through to 2031, with this year’s Paddy Power World Darts Championship beginning on Thursday December 11 and concluding with the final on Saturday January 3, 2026.

PDC Chief Executive Matt Porter said: “Paddy Power has had a hugely positive impact on the World Darts Championship over the past two years.

“Their creativity, investment and passion for the sport have taken the event to new heights, enhancing the experience for fans in the arena and millions watching worldwide.

“We are delighted to extend this partnership to 2031 and look forward to building on this success while continuing to support Prostate Cancer UK’s essential work.”

Paddy Power commented: “The Paddy Power World Darts Championship is the greatest party in sport and we’re proud to extend our sponsorship for another five years. We’ll continue bringing excitement, entertainment and unmistakable Paddy Power mischief to the event, wherever it’s held.

“But above all, we’re proud to support the vital, life-changing work of Prostate Cancer UK. Our Big 180 charity campaigns have become huge, award-winning initiatives and we’re committed to helping create a world where no man dies of prostate cancer.”

The post Paddy Power Extend World Darts Championship Title Sponsorship to 2031 appeared first on European Gaming Industry News.

Arizona Lottery

Scientific Games rolls out Momentum systems upgrade for Arizona Lottery

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New central gaming and retailer management systems support expanded draw game features across the Lottery’s 3,600 retail locations.

Scientific Games said a new suite of systems technology is now powering the Arizona Lottery’s statewide sales, including updates to its draw games portfolio. The rollout is based on Scientific Games’ Momentum ecosystem, incorporating a central gaming system and a retailer management system.

Arizona Lottery Executive Director Alec Thomson said the technology and game changes are intended to modernize operations and refresh the draw game lineup. “Our teams have been working hard behind the scenes with the Scientific Games teams, and we are thrilled to see this project come to life. The changes to our draw games will give our players bigger value, more ways to play and even more chances to win,” Thomson said. “Ultimately, the advanced technology ecosystem modernizes our operations and positions the Arizona Lottery for future growth.”

The Lottery’s draw game changes include an update to The Pick featuring an automatic multiplier on every play and an add-on called The Pick PLUS, the addition of a daily midday drawing for Pick 3, the launch of a new Pick 4 game with midday and evening drawings, and the addition of Powerball Double Play.

Scientific Games said it also upgraded its gem | suite software to support the expanded draw portfolio and to manage retailer licensing, communications and business intelligence across the Arizona Lottery’s network of 3,600 retailers. “As the Arizona Lottery’s systems technology partner since 2015, Scientific Games is focused on readying the Lottery for long-term sustainability through advanced systems and software, and exciting new products that engage players and drive proceeds to the good cause programs that benefit Arizonans,” said John Schulz, President, Americas & Global Instant Products.

Scientific Games has supplied products and services to the Arizona Lottery for 45 years, including Scratchers games and licensed brands, and supports the Lottery from a Phoenix location, according to the company.

The post Scientific Games rolls out Momentum systems upgrade for Arizona Lottery appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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2026 FIFA World Cup

Flashscore: UK World Cup traffic hits 2.35M users ahead of England vs Norway

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Flashscore says England vs Mexico is its fourth most-watched match globally so far, drawing 17.5M live followers on the app.

Flashscore reported a lift in UK fan engagement ahead of England’s World Cup quarter-final against Norway, citing new usage data from its tournament coverage.

The company said it has recorded 2.35M unique UK users and 387.7M views across its World Cup content so far, spanning live scores, match centres, previews, articles and audio.

Flashscore also pointed to deeper “second-screen” consumption patterns in the UK during the same period, including 1.6M match preview views, 1.23M article views and 147K audio plays.

In global terms, Flashscore said England ranks seventh for team profile opens. England’s Round of 16 match against Mexico at the Azteca Stadium was the fourth-most popular match of the tournament on the app, attracting 17.5M live followers and generating 53.2M views.

On player interest, Flashscore said England captain Harry Kane ranks 20th globally for player profile opens, with 3.9M—just behind Brazil’s Vinicius Junior on 4.0M. Norway striker Erling Haaland is eighth, with 5.7M profile opens.

The post Flashscore: UK World Cup traffic hits 2.35M users ahead of England vs Norway appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet Italy

Amusnet Italy Enters into Partnership with Entain

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Amusnet Italy has launched its premium gaming portfolio on Entain’s prominent online casino brands, bwin and Gioco Digitale, marking a significant step in strengthening its presence within the regulated Italian market.

Through this strategic partnership, local players will gain access to the provider’s premium casino content, known for its exceptional reliability, captivating mechanics and top-tier design. This launch marks the beginning of a phased rollout, with a fully certified portfolio consisting of 174 high-performing titles from Amusnet’s catalogue.

The initial release, which went live on July 1, features the majestic slot Extra Crown Classic Buy Bonus. This royal, fruit-themed game masterfully blends a traditional aesthetic with modern video slot dynamics, featuring expanding Crown Wilds and dual Scatter symbols. It elevates excitement with an innovative Buy Bonus option for instant action alongside Amusnet’s signature 4-level mystery Jackpot Cards bonus game, providing a truly immersive player experience.

“Partnering with premium brands like bwin and Gioco Digitale is a major milestone for our growth in Italy. Launching onto Entain’s platform allows us to reach a wider audience and bring high-quality entertainment to Italian players,” said Polina Nedyalkova, Amusnet Italy Director.

Both bwin and Gioco Digitale are premier online casino brands operating under the global sports betting and gaming giant Entain, utilising a shared platform to deliver secure and cutting-edge gaming experiences. By aligning with these highly trusted brands, Amusnet is well-positioned to leverage their robust market positioning and extensive, loyal user bases to drive long-term engagement and growth.

With this strategic alliance, Amusnet Italy reinforces its commitment to driving growth in the local iGaming market alongside top-tier operators.

The post Amusnet Italy Enters into Partnership with Entain appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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