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The Professional Darts Corporation announced that Paddy Power has extended its title sponsorship of the World Darts Championship for a further five years, keeping the iconic partnership in place until at least 2031.

Paddy Power first became title sponsor of the sport’s flagship event in 2023, and their innovative approach has helped elevate the Alexandra Palace spectacular into one of the most anticipated tournaments on the global sporting calendar.

As part of their commitment, Paddy Power has donated more than £2 million to Prostate Cancer UK across the 2023/24 and 2024/25 Paddy Power World Darts Championships.

The partnership has also seen the introduction of a pioneering nine-darter bonus: when a player completes the perfect leg, £180,000 is shared between the player, one lucky fan inside Alexandra Palace, and Prostate Cancer UK. This remarkable moment occurred twice during last year’s tournament.

The funds raised have helped support Prostate Cancer UK’s groundbreaking TRANSFORM trial – the biggest and most ambitious prostate cancer screening study in two decades – aimed at revolutionising early diagnosis through innovative screening techniques.

Beyond financial contributions, Paddy Power has used its extensive marketing channels, retail network and social media reach to encourage men to take Prostate Cancer UK’s online risk checker. More than 300,000 men have used the tool during the past two campaigns, with 222,000 discovering they are at higher risk of prostate cancer.

For this year’s tournament, Paddy Power has renewed its charitable pledge with “The Even Bigger 180” campaign, aiming to encourage 180,000 more men to check their risk.

This year will also see the launch of the “Darts of Destiny” fundraising challenge, where one randomly selected entrant will have the chance to throw for £180,000 live on stage at Ally Pally by scoring 180 points with nine darts.

Alongside their charity efforts, Paddy Power’s distinctive marketing creativity has enhanced the fan experience at Alexandra Palace, with a fully branded, interactive Fan Zone and a stream of viral social content capturing the unique atmosphere of the event.

The extended agreement reinforces Paddy Power’s position as title sponsor through to 2031, with this year’s Paddy Power World Darts Championship beginning on Thursday December 11 and concluding with the final on Saturday January 3, 2026.

PDC Chief Executive Matt Porter said: “Paddy Power has had a hugely positive impact on the World Darts Championship over the past two years.

“Their creativity, investment and passion for the sport have taken the event to new heights, enhancing the experience for fans in the arena and millions watching worldwide.

“We are delighted to extend this partnership to 2031 and look forward to building on this success while continuing to support Prostate Cancer UK’s essential work.”

Paddy Power commented: “The Paddy Power World Darts Championship is the greatest party in sport and we’re proud to extend our sponsorship for another five years. We’ll continue bringing excitement, entertainment and unmistakable Paddy Power mischief to the event, wherever it’s held.

“But above all, we’re proud to support the vital, life-changing work of Prostate Cancer UK. Our Big 180 charity campaigns have become huge, award-winning initiatives and we’re committed to helping create a world where no man dies of prostate cancer.”

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