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Danes Spent Less Money on Gambling in 2023 Than the Previous Year

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In 2023, Danes spent DKK 10.3 billion on gambling. This is a slight decrease of 1.7% compared to the spending in 2022. Since 2018, the gambling spend has decreased every year, except from 2020 to 2021, when there was an increase.

Measured by gross gaming revenue (GGR), which is an expression of how much Danes lose on gambling, the largest gambling area in 2023 was once again the lotteries, with a total gambling spend of DKK 3446 million, followed by online casino, where the spending was DKK 3077 million. The third largest gambling category was betting, with a gambling spend of DKK 2180 million. The two smallest gambling areas in 2023 were gaming machines with a gambling spend of DKK 1176 million and land-based casinos of DKK 362 million.

Online casinos have experienced the greatest growth since the liberalisation of the gambling market in 2012. Thus, the area has grown by 192% measured in fixed prices. The gambling category that has had the second largest growth is betting, which has grown by 55% since 2012 measured in fixed prices. Gaming machines, land-based casinos and lotteries have all seen declines since 2012 in fixed prices.

AI in gaming

ZingBrain AI Boosts Hondubet Engagement

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ZingBrain AI Drives Hondubet Growth with Real-Time Personalisation

ZingBrain AI is reshaping the iGaming landscape by delivering measurable performance gains for Hondubet through advanced real-time personalization technology.

By replacing its manually curated casino lobby with a fully automated, API-driven solution, Hondubet has unlocked a new level of player engagement and operational efficiency. The AI-powered system dynamically adapts content to individual player behaviors, ensuring that each user encounters games tailored to their unique preferences.

Significant Performance Gains Across Player Segments

Data from a controlled A/B test comparing the legacy manual lobby with the new personalized system highlights substantial improvements:

  • A 25% increase in Gross Gaming Revenue (GGR) and turnover among newly registered players
  • A 10% rise in total bets placed by returning users
  • A 25% boost in the number of unique games explored across the player base

These results underscore the effectiveness of AI-driven personalization in enhancing both user engagement and revenue generation.

From Manual Management to Intelligent Automation

Previously, Hondubet relied heavily on manual processes to manage its casino lobby, requiring constant updates and resource-intensive oversight. According to Julian Pareja Garcia of Hondubet, the shift to ZingBrain AI has been transformative.

The automated system continuously learns from player interactions, refining game recommendations and lobby sections without human intervention. This allows the operator’s team to focus on strategic initiatives rather than routine maintenance.

Smarter Player Experiences Through AI Innovation

Oleg Smolerov emphasized the collaborative approach between the two companies, highlighting a shared commitment to innovation and product excellence.

Rather than static content placement, the AI engine ensures that every element of the lobby evolves in response to real-time data. This creates a more intuitive and engaging user experience, where players are presented with content that feels both relevant and natural.

Aligning Commercial Goals with User Experience

Beyond engagement metrics, the integration also supports Hondubet’s commercial strategy. Through ZingBrain AI’s Game Promotion tool, priority titles can be strategically surfaced within personalized sections.

Crucially, the system evaluates performance continuously. Games that fail to resonate with players are automatically deprioritized and replaced with more relevant options. This ensures a balance between promotional objectives and player satisfaction, maximizing both retention and monetization.

A New Standard for iGaming Personalisation

The success of this integration signals a broader shift within the iGaming industry toward intelligent automation and data-driven experiences. By leveraging AI to personalize every touchpoint, operators like Hondubet are setting new benchmarks for engagement, efficiency, and revenue growth.

As competition intensifies, solutions like ZingBrain AI are poised to become essential tools for operators seeking to deliver meaningful, high-performing user experiences at scale.

The post ZingBrain AI Boosts Hondubet Engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AGS Interactive Announces Launch of Cash Cow Bonus Wheel

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AGS yesterday announced the launch of Cash Cow Bonus Wheel™ marking the North American debut of AGS Interactive’s newest character-driven franchise, now available in all licensed real-money online gaming markets.

The title expands AGS’ stepper portfolio and introduces Bartholomoo the Cash Cow — a fresh, fully marketable character designed to anchor a multi-title franchise. Powered by AGS’ proven math models and player-favorite mechanics, Cash Cow Bonus Wheel delivers a contemporary take on the classic 3-reel stepper experience with energetic game play and an approachable design.

“We are so excited to introduce this innovative, character-driven game to the online gaming world,” said Zoe Ebling, Vice President of Interactive at AGS. “With Cash Cow Bonus Wheel, we are leveraging our proven performance-validated math models to reduce performance risk for operators, while pairing that strong foundation with a deliberate, recognizable character and IP strategy. This approach enables us to create franchise assets built for marketing impact, player delight, and scalable, long-term operator success – well beyond the lifecycle of a single title.”

The launch serves as the first chapter in AGSi’s new Cash Cow franchise, a long-term strategy built on character recognition, scalable assets, and compounding operator value. The franchise roadmap includes a buildable ecosystem designed to span multiple formats, channels, and promotional opportunities.

Additionally, Cash Cow Bounty Board™ will be available in all licensed real-money online gaming markets April 15, with the Cash Cow 3-pot game to follow later in the year.

For more information, visit newsroom.playags.com.

©2026 AGS LLC. All® notices signify marks registered in the United States. All ™ notices signify trademarks, which are not registered on any country-wide basis. Products referenced herein are sold by AGS LLC or other subsidiaries of PlayAGS, Inc.

 

The post AGS Interactive Announces Launch of Cash Cow Bonus Wheel appeared first on Americas iGaming & Sports Betting News.

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N1 Partners at Search iGaming Conference 2026 in Limassol

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The N1 Partners team will attend the Search iGaming Conference 2026, held on April 16 in Limassol, Cyprus. 

The conference will bring together more than 1,200 professionals in SEO and iGaming, including PPC experts, ASO teams, and affiliate programs representatives for networking and sharing insights.

At the event, the N1 Partners team will not only be an active participant but also a conference bags sponsor for guests. This is the part of a comfortable event experience that helps participants focus on networking and knowledge-sharing.

The conference is a perfect place to discuss profitable deals and SEO traffic, as well as learn more about the N1 SEO Traffic Cup, the first tournament in the N1 Traffic Cups global promo series from N1 Partners. The team will explain how to enter the promotion with highest efficiency at the final stage — there’s still a chance to join the tournament until April 30th.

Participate in the largest SEO tournament in the industry this spring and acquire generous prizes!

In addition to the current promo, N1 Partners affiliate managers will be happy to discuss working with any of the 14+ brands in the portfolio, top Tier-1 GEOs, as well as individual payment terms and payment models.

Why meet the N1 Partners team at the Search iGaming Conference 2026?

In Limassol, the N1 Partners team will show how partners scale traffic and increase revenue.

Key advantages include: 

  • 10+ GEO Tier-1
  • CPA up to €700 | RevShare up to 45% for top partners
  • Reg2Dep up to 70%
  • Top personal offers
  • Insights from analysts

Book a meeting with N1 Partners in Limassol!

Wanna get the most out of the intense Search iGaming Conference? Book a meeting with the N1 Partners team in advance. 

Discover the exclusive terms of cooperation and engage with the expert team in person — guaranteed insights await!

N1 Partners team contacts:

Start working with N1 Partners — become number one!

The post N1 Partners at Search iGaming Conference 2026 in Limassol appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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