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Veikkaus’ Change Negotiations Finalised – Personnel Structure to Change as Part of Growth Strategy

Published

2 years ago

November 15, 2023

veikkaus’-change-negotiations-finalised-–-personnel-structure-to-change-as-part-of-growth-strategy

Reading Time: 2 minutes

Veikkaus continues to prepare for the upcoming change in the Finnish gambling system. It has been recorded in the Government Programme that Finland will adopt a partial multi-license system as of 1 January 2026.

“The upcoming changes in the system are a great opportunity for Veikkaus, but they also bring many changes to us at Veikkaus. Our personnel structure will be revised, and we will be focusing on our core business, working to strengthen our knowhow there,” Heli Lallukka, Veikkaus’ Executive Vice President of HR, said.

The change negotiations, which were launched at the beginning of September, and which concerned a total of 825 employees, have now been finalized. Veikkaus’ organisational structure will undergo changes that will support their strategy-based goals, i.e., to be the market leader in Finland in the future and an internationally competitive, growing gambling company.

“In the coming years, we will be making significant investments to strengthen our competitiveness. We already have top-level professionalism in the field, but in the future, we will also need knowhow from outside of the company. For example, we can offer uniquely brilliant career paths and multiple opportunities in the tech sector at present, as well as in the future,” Ms Lallukka said.

As part of the change, Veikkaus’ business operations are divided into three sections. SVP Nora Vähävirta will oversee the domestic business, which includes the games of chance, slot machines, and the company’s own arcades. SVP Jarkko Nordlund’s responsibilities in the domestic business will be the online casino and betting. The third sector covers the international business, led by SVP Jonas Reuter.

As a consequence of the change negotiations, about 185-215 Veikkaus’ employees will lose their jobs, whereas about 110-150 employees will see their terms of employment change materially.

The launch of the change negotiations was publicised about two months ago in September. At that point, it was estimated that a maximum of 240 employment relations would be terminated, whereas 195 employees would face changes in their terms of employment.

“Following constructive dialogue with the personnel representatives, we ended up with smaller final figures,” Ms Lallukka said.

The exact dates of the employment relations to end, as well as the material changes to the terms of employment, will be determined by the end of the year. Among the factors affecting them will be the employees’ decisions on whether they will accept the positions and titles offered, as well as potential internal transfers within the company.

Another outcome of the change negotiations will be that Casino Tampere will be closed after 9 December, together with 19 game arcades will be closed down on 22 December 2023.

Arena Racing Company

Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

Published

8 hours ago

December 20, 2025

Wladimir P.

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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

B2B

Play’n GO games now live with Ivy Casino in the UK

Published

1 day ago

December 19, 2025

Wladimir P.

play’n-go-games-now-live-with-ivy-casino-in-the-uk

Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

Brand Activation

Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

Published

1 day ago

December 19, 2025

Wladimir P.

Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.