Latest News
Veikkaus’ Change Negotiations Finalised – Personnel Structure to Change as Part of Growth Strategy
Veikkaus continues to prepare for the upcoming change in the Finnish gambling system. It has been recorded in the Government Programme that Finland will adopt a partial multi-license system as of 1 January 2026.
“The upcoming changes in the system are a great opportunity for Veikkaus, but they also bring many changes to us at Veikkaus. Our personnel structure will be revised, and we will be focusing on our core business, working to strengthen our knowhow there,” Heli Lallukka, Veikkaus’ Executive Vice President of HR, said.
The change negotiations, which were launched at the beginning of September, and which concerned a total of 825 employees, have now been finalized. Veikkaus’ organisational structure will undergo changes that will support their strategy-based goals, i.e., to be the market leader in Finland in the future and an internationally competitive, growing gambling company.
“In the coming years, we will be making significant investments to strengthen our competitiveness. We already have top-level professionalism in the field, but in the future, we will also need knowhow from outside of the company. For example, we can offer uniquely brilliant career paths and multiple opportunities in the tech sector at present, as well as in the future,” Ms Lallukka said.
As part of the change, Veikkaus’ business operations are divided into three sections. SVP Nora Vähävirta will oversee the domestic business, which includes the games of chance, slot machines, and the company’s own arcades. SVP Jarkko Nordlund’s responsibilities in the domestic business will be the online casino and betting. The third sector covers the international business, led by SVP Jonas Reuter.
As a consequence of the change negotiations, about 185-215 Veikkaus’ employees will lose their jobs, whereas about 110-150 employees will see their terms of employment change materially.
The launch of the change negotiations was publicised about two months ago in September. At that point, it was estimated that a maximum of 240 employment relations would be terminated, whereas 195 employees would face changes in their terms of employment.
“Following constructive dialogue with the personnel representatives, we ended up with smaller final figures,” Ms Lallukka said.
The exact dates of the employment relations to end, as well as the material changes to the terms of employment, will be determined by the end of the year. Among the factors affecting them will be the employees’ decisions on whether they will accept the positions and titles offered, as well as potential internal transfers within the company.
Another outcome of the change negotiations will be that Casino Tampere will be closed after 9 December, together with 19 game arcades will be closed down on 22 December 2023.
Hub88
Hub88 strikes Playzia deal to deliver branded content and proprietary mechanics
Popular TV-based IPs such as Love Island
: Love in a Spin and the other iconic themes made available via aggregator’s platform
Hub88 has boosted its award-winning aggregation platform by entering a strategic agreement with online casino content provider Playzia.
Playzia’s popular games, including Love Island
: Love in a Spin – released under licence from ITV Studios – as well as Tale of the Red Dragon, Crazy Chilli Party, The Great Fishing Adventure, Billionaire Wolf and Sweet Candy Fortune, are now available to Hub88’s licensed global operator network.
The agreement brings Playzia’s titles to Hub88’s platform, spanning slots, instant win content and crash and table games, with a focus on regulated market compliance across multiple jurisdictions.
Additionally, Playzia’s proprietary Cubicways
mechanic offers players dynamic rotating reel configurations that reveal new progression paths and gameplay environments, a trademarked feature in titles such as Knights 2: The Dragon Cubicways
.
The deal further reinforces Hub88’s commitment to offering diverse gaming content from studios that successfully blend entertainment and iGaming, while sharing their regulated-first approach.
Ollie Castleman, Managing Director at Hub88, said: “Playzia has built an impressive portfolio that balances innovation with broad player appeal. Their Cubicways
mechanic brings something different to the market, while their branded titles create compelling experiences that attract new player segments.
“As operators look to differentiate their content offering and engage new demographics, partnerships like this become increasingly important.”
Joe Caetano, Commercial Director at Playzia, said: “We’re thrilled to partner with Hub88, a platform that shares our commitment to seamless integration and delivering engaging gaming experiences.
“This collaboration enables us to reach new regulated markets and connect with operators looking for vibrant, high-quality content that resonates with diverse player audiences.”
The post Hub88 strikes Playzia deal to deliver branded content and proprietary mechanics appeared first on Gaming and Gambling Industry Newsroom.
Betandyou
Betandyou shortlisted for three international awards
Despite the cold winter, the iGaming industry is entering its hottest season — awards season. This is the time when international experts evaluate the most innovative products, technologies, and services, highlighting the companies that set the standards for the year ahead. This season, Betandyou is kicking off with a strong start, making it onto the shortlist of several prestigious international awards.
Betandyou has been named a finalist at the European iGaming Awards in the category Sports Betting Platform of the Year, which recognizes brands delivering exceptional innovation, operational excellence, and user experience. At the same time, the brand has been shortlisted in the same category at the International Gaming Awards, one of the most influential global iGaming awards, where judging focuses on technology, UX, responsible gaming, and platform reliability.
Additionally, Betandyou has made it to the finals of the LCB Awards, earning recognition in three separate categories. This award is particularly meaningful because it combines expert evaluation with feedback from the real user community, reflecting both industry acknowledgment and players’ trust.
The Betandyou team commented on these nominations:
“This is an important milestone for us and a sign that our approach to product and service resonates with both the professional community and our users. We are grateful to the experts, partners, and players for their trust. Being shortlisted is already an achievement, and the wins are just the next step.”.
The team would like to thank partners, industry experts, and users for their support and high evaluation of the project. Awards season is just beginning, but Betandyou is already gaining international recognition as a strong player in the sports betting market.
Betandyou is a next-generation sports betting platform offering a seamless and secure experience for players worldwide. With a focus on innovation, fast payouts, and user-friendly design, Betandyou continues to set new standards for the online betting industry.
The post Betandyou shortlisted for three international awards appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Betandyou shortlisted for three international awards
Despite the cold winter, the iGaming industry is entering its hottest season — awards season. This is the time when international experts evaluate the most innovative products, technologies, and services, highlighting the companies that set the standards for the year ahead. This season, Betandyou is kicking off with a strong start, making it onto the shortlist of several prestigious international awards.
Betandyou has been named a finalist at the European iGaming Awards in the category Sports Betting Platform of the Year, which recognizes brands delivering exceptional innovation, operational excellence, and user experience. At the same time, the brand has been shortlisted in the same category at the International Gaming Awards, one of the most influential global iGaming awards, where judging focuses on technology, UX, responsible gaming, and platform reliability.
Additionally, Betandyou has made it to the finals of the LCB Awards, earning recognition in three separate categories. This award is particularly meaningful because it combines expert evaluation with feedback from the real user community, reflecting both industry acknowledgment and players’ trust.
The Betandyou team commented on these nominations:
“This is an important milestone for us and a sign that our approach to product and service resonates with both the professional community and our users. We are grateful to the experts, partners, and players for their trust. Being shortlisted is already an achievement, and the wins are just the next step.”.
The team would like to thank partners, industry experts, and users for their support and high evaluation of the project. Awards season is just beginning, but Betandyou is already gaining international recognition as a strong player in the sports betting market.
Betandyou is a next-generation sports betting platform offering a seamless and secure experience for players worldwide. With a focus on innovation, fast payouts, and user-friendly design, Betandyou continues to set new standards for the online betting industry.
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