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Better Collective Expands its Swedish Position with Acquisition of Leading Sports Media Brands Including SvenskaFans.com and HockeySverige.se

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Digital sports media group Better Collective has strengthened its position in Sweden through the strategic acquisition of four flagship sports media brands from Everysport Group. The acquired brands include SvenskaFans, HockeySverige.se, Fotbolldirekt.se and Innebandymagazinet.se with a combined reach of 9 million monthly visits from dedicated Swedish sports enthusiasts.

Jesper Søgaard, CEO of Better Collective, said: “An important pillar in Better Collective’s strategy is to acquire leading national sports media with strong brands and a loyal and returning following. That’s why these sports media brands fit perfectly into our portfolio. We expect the media to deliver additional growth for our business in Sweden, adding to our leading market position within affiliation and expansion towards general advertisement. We are very excited to bring onboard one of the strongest sports news teams in Sweden and make them part of Better Collective. With our vision to become the leading digital sports media group, we want to be the go-to partner for any brand wanting to gain exposure and engagement among sport fans. This acquisition takes us one step further on that journey.”

SvenskaFans is Sweden’s biggest online sports fan community. SvenskaFans was founded in 2000 and covers everything from top-tier football and ice hockey to local leagues across Sweden. Over the past 23 years, the sports media brand has grown a large loyal following through user-generated content such as game reports, interviews, chronicles and podcasts, with currently over 750 active contributors, and a popular YouTube channel, FanTV. The website has around 5 million monthly visits and solely monetizes through advertising (CPM).

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HockeySverige.se is the largest ice hockey news website in Sweden featuring news and reports from the world of hockey including the National Hockey League (NHL), Champions Hockey League (CHL), Swedish Hockey League (SHL) and HockeyAllsvenskan. Boosted by a popular YouTube channel and strong social media presence, HockeySverigie.se has around 2.2 million monthly visits, monetized through advertising (CPM) and subscriptions.

Fotbolldirekt.se is a leading Swedish football media outlet covering news and reports from national as well as international football. The website has around 1.1 million monthly visits and monetizes through advertising and subscriptions.

InnebandyMagazinet is the biggest floorball news site covering the Swedish leagues and national teams. The sports media has around 500,000 monthly visits and monetizes through subscription and advertising (CPM).

Hannes Andersson, CEO of Everysport Group, said: “We are proud to have developed the websites into some of Sweden’s largest news media in their respective sports. In addition, we have successfully commercialized the brands and in all cases also turned a negative financial development into good profitability. Today’s deal confirms Everysport’s digital innovation and execution capabilities and is a logical next step for both the brands and the Group. We are convinced that Better Collective is a strong and long-term owner who will continue to develop the brands in a meritorious way. We wish both them and the employees all the best.”

The total purchase price will be 3.7 mEUR paid in three instalments and will be financed with cash.

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Amusnet Announces Partnership with Onlandia.org.ua

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Amusnet, a top-tier gaming provider, has announced a new partnership with Onlandia.org.ua, a prominent Ukrainian iGaming affiliate. This collaboration is designed to leverage Onlandia’s extensive market reach and dedicated platform to amplify Amusnet’s brand presence and effectively drive engagement within the Ukrainian market.

The partnership will utilise Onlandia’s platform to feature exciting game content, exclusive interviews and run various activities. It will also ensure Ukrainian players have direct access to the latest news and updates from Amusnet.

“We are excited to partner with Onlandia.org.ua. By combining their expertise in audience engagement with our top-tier portfolio, we can drive substantial regional growth and strengthen brand visibility in this key focus market for Amusnet. This collaboration represents a strategic step toward expanding our footprint and delivering long-term value to operators and players,” said Liliya Chatalbasheva, Chief Marketing and Communications Officer at Amusnet.

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“We are delighted to begin this partnership with Amusnet. We see them not just as developers, but as reliable partners who strive to ensure their games are presented fairly and transparently. This collaboration will allow us to continue providing high-quality content for Ukrainian players, helping them navigate the world of the gaming industry,” said a representative of onlandia.org.ua.

This partnership marks a significant step for Amusnet in reinforcing its commitment to the Ukrainian market and shaping the future of online gaming in the region.

The post Amusnet Announces Partnership with Onlandia.org.ua appeared first on European Gaming Industry News.

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Nikita Lukanenoks Brings Slotsjudge Into Spotlight With Affiliate Leaders Awards 2025 Nomination

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Content Manager’s commitment to clear, reliable casino reviews earns recognition in one of the most competitive categories at the Affiliate Leaders Awards 2025.

Nikita Lukanenoks, Content Manager at Slotsjudge, has been nominated for Affiliate Content Manager of the Year at the Affiliate Leaders Awards 2025. The nomination highlights his contribution to the platform’s growth and puts Slotsjudge alongside some of the most recognised names in the iGaming industry.

Being shortlisted in such a competitive category as Affiliate Content Manager of the Year only highlights the growing influence of Slotsjudge in the iGaming space. The platform has steadily moved from a niche review site to a recognised industry player, attracting a wider audience and building trust among players. This growth has been driven by a clear focus on high-quality, informative content that keeps readers coming back and helps them make better decisions when choosing where and what to play.

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Slotsjudge stands out for the way it combines clear, practical casino reviews with helpful guides that even beginners can easily follow. This approach has not only improved how players choose casinos, but has also boosted user engagement across the platform. In addition, strict editorial standards keep every review accurate, up to date, and written in plain, straightforward language, giving readers confidence in the information they find.

“For me, it is all about creating content that is genuinely useful to players. Whether someone is completely new or already experienced, they should find clear, honest information that helps them make better decisions. In an industry that is constantly changing, I believe staying transparent and adapting quickly is the best way to keep our readers’ trust.” — Nikita Lukanenoks, Slotsjudge.

A strong work ethic in content creation has always been central to Slotsjudge’s growth and solid reputation. By providing readers with relevant information, practical tips, and regular updates, the site continues to attract new visitors, while also rewarding returning players with regular perks like Wheel of Fortune. This approach has made Slotsjudge a trusted destination for players seeking the latest insights from the iGaming world.

High-quality content has become one of the main drivers of success in affiliate marketing. In a competitive space where players have countless options, clear and trustworthy information can make a significant difference. The nomination highlights how valuable a strong editorial approach is for building credibility, driving engagement, and building trust with readers.

The post Nikita Lukanenoks Brings Slotsjudge Into Spotlight With Affiliate Leaders Awards 2025 Nomination appeared first on European Gaming Industry News.

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ReferOn Earns Dual Nominations for Innovation and Marketing Excellence at SiGMA Euro-Med Awards 2025

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The company continues its growth in 2025 with key industry recognition

ReferOn, a next-gen affiliate management platform has been shortlisted for the “Affiliate Product Innovation” and “Best Marketing Solution Provider” categories at the upcoming SiGMA Euro-Med Awards 2025.

These nominations come after an important year for the company, defined by strong market traction, continuous product development, and an increased demand from operators and affiliate managers looking to transition from outdated legacy platforms to a more agile, transparent, and scalable solution.

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Since its launch, the ReferOn team has demonstrated its commitment to solving real problems for affiliate teams. At the core of its value propositions is creating a simple and accessible platform that’s built for modern needs. Core developments like full-cycle automation, customisable dashboards, instant postbacks, and real-time data visibility help to reduce chaos and boost performance. Additionally, tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables assist with increased operational control.

Vlad Bondarenko, ReferOn’s Head of Product, commented on the nominations, “We didn’t build ReferOn to compete with legacy platforms — we built it to replace them. Every development, addition, and decision is guided by the goal of empowering our users to move faster, make more insightful decisions, and scale efficiently. These nominations have shown us that we’re moving in the right direction and that our incredible team is working towards something truly impactful.”

ReferOn’s roadmap remains ambitious and future-focused, with numerous investments in product developments, customer-facing services, and initiatives that help affiliate teams act faster and move smarter.

Voting for the SiGMA Euro-Med Awards 2025 is now open.

The post ReferOn Earns Dual Nominations for Innovation and Marketing Excellence at SiGMA Euro-Med Awards 2025 appeared first on European Gaming Industry News.

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