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Avalanche Studios Group Chair Robert Henrysson joins Nordisk Games

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Nordisk Games today announced the appointment of Robert Henrysson as its latest Partner, following the recent appointments of Audrey Leprince and Ebba Ljungerud. Robert has a wealth of experience in the games industry, most recently as the Chairperson of Avalanche Studios Group, the team behind theHunter: Call of the Wild, and the developer behind the acclaimed Just Cause series and Mad Max game, which was acquired by Nordisk Games in 2018.

In his new role, Robert will work with the investment team to scope new opportunities and build relationships with existing and new partners.

Robert has plenty of entrepreneurial experience from both inside and outside the games industry, starting with the roleplaying and board game store he launched whilst still at university. He was the founder of the Swedish gaming magazine Saga and also worked for Cap Gemini where he ran the Global Media Practice for the group. In 2002, he co-founded Jadestone Group, one of the early pioneers in mobile gaming and the team behind the online version of the popular sport sim Championship Manager. Robert also co-founded the children’s game developer Filimundus (Pippi Longstocking, Pettson & Findus). More recently, Robert has sat on the advisory board of Bornholm Game Days, an invitation-only event for leaders in gaming to discuss game development and how to tackle important cross-industry issues.

Nordisk Games was founded in 2016 to make games with the best game companies in Europe, and to date, its portfolio is made up of Avalanche Studios Group, Star Stable Entertainment, MercurySteam, Nitro Games and Flashbulb Games. The company also recently completed its full acquisition of the BAFTA-winning studio Supermassive Games, the developers behind critically-acclaimed narrative games Until Dawn and The Dark Pictures Anthology.

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“Aside from working in a great team with great clients, what really drew me to Nordisk Games was the company’s values; championing key issues in the games industry and also dedicating a portion of its turnover to charity every year. As a team, I know they are always on hand to offer strategic support, but they also strongly believe in giving partners the autonomy to create their own vision and develop the games they want to – which is hugely exciting,” said Robert Henrysson, Partner at Nordisk Games.

“Each of our recent new team members brings a wealth of experience in games, a new perspective and a new set of skills for our partners to utilise, and Robert’s no exception. I have no doubt he’ll help us continue making connections, building relationships and supporting great teams in making the best games they possibly can. The expertise we’ve gathered will continue to be one of our strongest assets in the years to come,” said Mikkel Weider, CEO of Nordisk Games.

On top of his varied roles in the games industry Robert has had an eclectic working life, running an award-winning brewery and producing the book Swedish Gin – Drinks, Distilleries and Dreamers, which recently won the 2022 World Gourmand Awards for best photo. Since 2013 he has invested in and supported several companies including Winefinder.se, Hammars Bryggeri, and most recently game startup InfiniGods.

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BGC Represents Betting and Gaming Sector at Shadow DCMS Roundtable

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Standards body the Betting and Gaming Council (BGC) has represented the regulated betting and gaming sector at a shadow DCMS roundtable held on Tuesday.

The roundtable, titled: Future of the Gambling Industry in the United Kingdom, drew industry leaders together to explore key issues including responsible gambling, regulatory developments and the future of the sector.

CEO Grainne Hurst represented the BGC at the summit, hosted by Shadow Secretary of State for Culture, Media and Sport Stuart Andrew MP and Shadow Minister for Gambling Louie French MP inside the House of Common’s Shadow Cabinet Room.

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BGC CEO Grainne Hurst said: “It was fantastic to sit down alongside our members and other stakeholders from across our diverse sector to thrash out the challenges and opportunities facing the sector today with the shadow DCMS team.

“We are incredibly fortunate to have Stuart Andrew and Louie French, two dedicated MPs who understand this industry, and are keen to ensure the Opposition are completely across the key pressures facing our members, their millions of customers, and thousands of employees.

“Collaboration is key for the BGC, and we welcome this positive engagement with the shadow DCMS team.”

The roundtable also focussed on balancing economic growth with consumer protections and social responsibility.

Following welcome remarks, the summit heard industry’s perspectives on current challenges and future opportunities plus ways in which the Opposition can support future policy.

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Grainne attended alongside representatives from BGC members, Flutter, Entain, Evoke, bet365, Bally’s, The Rank Group, Star Sports and the Hippodrome Casino, plus the UK Tote Group, National Lottery, BACTA and the Gambling Business Group.

BGC members support 109,000 jobs, generate £6.8bn for the economy while raising £4bn in taxes.

They also help fund horseracing to the tune of £350m a year through sponsorship, media rights and the levy, provide £40m for the English Football League and its clubs and millions more for rugby league, darts and snooker.

Each month in Britain around 22.5m adults have a bet and the most recent NHS Health Survey for England estimated that 0.4% of the adult population are problem gamblers.

The post BGC Represents Betting and Gaming Sector at Shadow DCMS Roundtable appeared first on European Gaming Industry News.

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Allwyn Secures WLA and EL Responsible Gaming Certifications

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Allwyn UK, operator of The National Lottery, has announced that it has secured the European Lotteries (EL) Responsible Gaming Certification, as well as Level 4 of the World Lottery Association’s (WLA) Responsible Gaming Framework – the highest possible level.

The responsible gaming accreditations from these leading industry bodies help ensure that members of these organisations – like Allwyn and other lottery operators worldwide – operate their licensed lotteries with the highest standards of player protection and safety. They also reflect how successfully a lottery has implemented responsible play into its day-to-day operations.

These industry-standard certifications demonstrate Allwyn’s firm commitment to participant protection – with a continuous programme of work to prevent underage and excessive play from the outset.

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Allwyn’s CEO, Andria Vidler, said: “Just over a year on from taking over as The National Lottery operator, we’re delighted to announce that we’ve achieved these important EL and WLA Responsible Gaming Certifications.

“National Lottery games are specially designed to be safe and secure, ensuring they don’t appeal to underage or vulnerable players. However, with over 30 million people routinely playing National Lottery games – raising over £30 million a week for Good Causes in the process – it’s crucial that we continue to do everything we can to prevent underage and excessive play.

“So, it’s great to have this external recognition of what we’ve achieved so far, but we also know that our work in this area is never finished. We plan to continue working hard on our responsible play credentials and driving up our own high standards, keeping National Lottery players at the heart of everything we do.”

The post Allwyn Secures WLA and EL Responsible Gaming Certifications appeared first on European Gaming Industry News.

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Dale Earnhardt Jr.

NASCAR Hall of Famer Dale Earnhardt Jr. Teams with Hard Rock International as Brand Ambassador

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Hard Rock International has welcomed NASCAR Hall of Famer Dale Earnhardt Jr. as a brand ambassador to its roster of legendary athlete partners. This exciting partnership will bring exclusive collaborations and limited-time offers to NASCAR fans while they watch and revel in the 2025 season.

“Hard Rock is such a historic and iconic brand. I have always been a huge fan of music, so the vibes and attention to detail that Hard Rock puts into its locations is incredible to me. They have something for everyone – music, food, drinks, casino games and sports betting. I’m excited to partner with them and the opportunities we have to do some really fun things together,” said Earnhardt Jr.

“As a leader consistently delivering entertaining experiences across live music, gaming and sports to guests, Hard Rock is honored to have Dale Earnhardt Jr. as part of our team. Together we will celebrate the spirit of car racing at our properties across the globe through exciting new menu items, apparel and more,” said Keith Sheldon, President of Entertainment and Brand at Hard Rock International and Seminole Gaming.

Through the partnership, NASCAR fans will have the opportunity to engage with Earnhardt via Hard Rock Bet, which has already hosted a sweepstakes at Daytona International Speedway and will offer additional “money can’t buy” experiences for its players to meet the Hall of Fame driver. Fans can also follow along with Earnhardt’s sports betting picks on the top-rated Hard Rock Bet app and view exclusive video content on @HardRockBet channels.

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Additionally, later this spring, Hard Rock Games will debut the free-to-play Full Throttle with Dale Earnhardt Jr. slot game on the Hard Rock Neverland Casino and Jackpot Planet apps. This high-octane game will put players in the driver’s seat, with their race car gaining speed with each win, delivering an adrenaline-fueled slot experience like no other.

Dale Earnhardt Jr. is an American professional stock car racing driver, champion team owner, businessman, NASCAR analyst, and 2022 inductee into the NASCAR Hall of Fame. He won a record 15 straight NASCAR Most Popular Driver awards from 2003 to 2017, consecutive NASCAR Busch Series Championships in 1998 and 1999 and the prestigious Daytona 500 in 2004 and 2014.

The post NASCAR Hall of Famer Dale Earnhardt Jr. Teams with Hard Rock International as Brand Ambassador appeared first on Gaming and Gambling Industry in the Americas.

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