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Avalanche Studios Group Chair Robert Henrysson joins Nordisk Games

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Nordisk Games today announced the appointment of Robert Henrysson as its latest Partner, following the recent appointments of Audrey Leprince and Ebba Ljungerud. Robert has a wealth of experience in the games industry, most recently as the Chairperson of Avalanche Studios Group, the team behind theHunter: Call of the Wild, and the developer behind the acclaimed Just Cause series and Mad Max game, which was acquired by Nordisk Games in 2018.

In his new role, Robert will work with the investment team to scope new opportunities and build relationships with existing and new partners.

Robert has plenty of entrepreneurial experience from both inside and outside the games industry, starting with the roleplaying and board game store he launched whilst still at university. He was the founder of the Swedish gaming magazine Saga and also worked for Cap Gemini where he ran the Global Media Practice for the group. In 2002, he co-founded Jadestone Group, one of the early pioneers in mobile gaming and the team behind the online version of the popular sport sim Championship Manager. Robert also co-founded the children’s game developer Filimundus (Pippi Longstocking, Pettson & Findus). More recently, Robert has sat on the advisory board of Bornholm Game Days, an invitation-only event for leaders in gaming to discuss game development and how to tackle important cross-industry issues.

Nordisk Games was founded in 2016 to make games with the best game companies in Europe, and to date, its portfolio is made up of Avalanche Studios Group, Star Stable Entertainment, MercurySteam, Nitro Games and Flashbulb Games. The company also recently completed its full acquisition of the BAFTA-winning studio Supermassive Games, the developers behind critically-acclaimed narrative games Until Dawn and The Dark Pictures Anthology.

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“Aside from working in a great team with great clients, what really drew me to Nordisk Games was the company’s values; championing key issues in the games industry and also dedicating a portion of its turnover to charity every year. As a team, I know they are always on hand to offer strategic support, but they also strongly believe in giving partners the autonomy to create their own vision and develop the games they want to – which is hugely exciting,” said Robert Henrysson, Partner at Nordisk Games.

“Each of our recent new team members brings a wealth of experience in games, a new perspective and a new set of skills for our partners to utilise, and Robert’s no exception. I have no doubt he’ll help us continue making connections, building relationships and supporting great teams in making the best games they possibly can. The expertise we’ve gathered will continue to be one of our strongest assets in the years to come,” said Mikkel Weider, CEO of Nordisk Games.

On top of his varied roles in the games industry Robert has had an eclectic working life, running an award-winning brewery and producing the book Swedish Gin – Drinks, Distilleries and Dreamers, which recently won the 2022 World Gourmand Awards for best photo. Since 2013 he has invested in and supported several companies including Winefinder.se, Hammars Bryggeri, and most recently game startup InfiniGods.

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ECA and AGEM applaud creation of Association Assembly at ICE Barcelona

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The news that January’s ICE Barcelona will include a major new feature dedicated to global gaming’s most influential trade associations has been welcomed by organisations in Europe and abroad.

Making full use of the additional space at the Gran Via Fira de Barcelona, the first ICE Association Assembly has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography, including both the Brussels-based European Casino Association (ECA) and the Association of Gaming Equipment Manufacturers (AGEM), the global trade association for gaming equipment suppliers with its primary headquarters in Las Vegas.

Erwin Van Lambaart, Chair of the ECA confirmed: “Our members are already planning their week in Barcelona and they will be at this historic edition of ICE in great numbers. ICE is a pivotal event for the global gaming community and having a show floor feature which will enable us to engage directly with all sectors is a unique opportunity.

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“Traditionally, our association’s involvement at ICE and its Conference program has primarily centred around networking and product development orientation—connecting with our members, regulators, suppliers, and fellow trade bodies. However, ICE 2025 marks a significant milestone. For the first time, the ECA will have the chance to fully interface with the global industry supply chain in its entirety. We are looking forward to this unique opportunity to articulate our vision for the future to a diverse and comprehensive audience, where innovation, responsibility and significant partnerships for guest and customer centricity will have centre stage.”

Daron Dorsey, CEO of AGEM added: “We represent the interests of our gaming suppliers whose well-known brands are global in reach, so to be given the opportunity to explain our agenda and engage with what is a truly international audience of association colleagues on the ICE show floor is invaluable.”

January’s editions of ICE and iGB Affiliate will occupy 120,000sqm of space compared to the 100,00sqm at ICE 2024. In a major endorsement of the opportunities offered by the relocation to Barcelona 72% of the 25 biggest exhibitors will have an increased stand presence at ICE 2025.

The post ECA and AGEM applaud creation of Association Assembly at ICE Barcelona appeared first on European Gaming Industry News.

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Aviatrix expands into Venezuela with FacilitoBet

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Aviatrix, the innovative crash game that is quickly growing in popularity across Latin America and elsewhere, has added FacilitoBet to its portfolio of operator partners.

The deal sees FacilitoBet integrate Aviatrix into its proprietary GEO VES platform, making the game available to its players across Venezuela.

This is a major move by Aviatrix’s into the Venezuelan market, following numerous deals elsewhere in Latin America over the past 12 months.

Gabriela Novello, Head of Business Development LATAM at Aviatrix, said: “We want to bring Aviatrix to the most respected brands across Latin America, and FacilitoBet absolutely meets those criteria. By integrating us into their own platform, we’re able to work directly with the FacilitoBet team to bring a truly world-class experience to players across Venezuela. This is another important step in the Aviatrix journey.”

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Henry Sanchez, Director of FacilitoBet, said: “Crash games have become a true phenomenon over the last couple of years, and we love Aviatrix because it brings something unique to the genre. The game is engaging, and their team is extremely helpful when it comes to onboarding to our own GEO VES platform. We are sure Aviatrix will be a big success among our players.”

Aviatrix is quickly becoming Latin America’s favourite crash game, following integrations with NGX, Salsa Technology, Vibra Gaming, Cactus Gaming, RedCap, Virtualsoft, Casa de Apostas, Portugabet and many more.

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Atlaslive and Alea Partner to Revolutionize Casino Offerings with Data-Driven Player Insights

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Atlaslive, a leading B2B software provider in the global iGaming industry, has announced an exciting partnership with Alea, a data-driven casino game aggregator. Together, the two companies will deliver highly customized, data-focused gaming experiences designed to boost player engagement and drive operator success.

Atlaslive’s multi-functional platform empowers sports betting and casino operators with a customizable, scalable solution. Partners have the freedom to tailor the platform to their brand style and market preferences, whether they’re focused on a regional niche or a global audience.

With over 15,000 games in Atlaslive’s casino library, which includes slots, live casino games, table games, virtual games, lotteries, and more, operators can offer a diverse selection to match any player demographic. This vast collection will now be complemented by Alea’s aggregation, creating an unmatched selection of casino content.

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Lidiia Vakulenko, COO of Atlaslive, commented on the collaboration: “At Atlaslive, our goal is to provide operators with not only a powerful platform but also the tools and content they need to stand out in a competitive market. Our partnership with Alea enhances our already robust casino offering with even more game diversity, while adding sophisticated data insights that help our partners design player experiences tailored to their audience. This partnership is a game-changer for both companies and our partners.”

In addition to its extensive game portfolio, Atlaslive’s platform provides operators with advanced tools to create custom segments and automated marketing triggers. This allows operators to design personalized campaigns and offers based on player behavior, boosting engagement, retention, and ultimately, revenue.

Jordi Sendra, CEO of Alea, also commented on the collaboration: “We are thrilled to partner with Atlaslive, a company that shares our vision of using data and technology to drive innovation in iGaming. Together, we can offer operators not just a vast range of top-tier games, but the deep player insights they need to refine their strategies and maximize engagement. We believe this partnership will open up new possibilities for both companies and the operators we serve globally.”

By bringing together Atlaslive’s dynamic platform and Alea’s data-driven approach, this partnership is set to transform the way casinos operate, providing powerful tools that will help them grow and thrive in the competitive iGaming landscape.

The post Atlaslive and Alea Partner to Revolutionize Casino Offerings with Data-Driven Player Insights appeared first on European Gaming Industry News.

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