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Danish League Expands its Partnerships with Second Spectrum and Genius Sports

The Danish League, the governing body of the premier competitions in Danish football, has expanded its partnerships with data technology leaders Second Spectrum (2S) and Genius Sports Limited to deliver cutting-edge data tracking and analytics solutions.
Beginning with the ongoing 2021/22 season, 2S and Genius Sports will install optical tracking systems across the 1st Tier 3F SUPERLIGA. Through advanced computer vision and machine learning capabilities, Danish football will be able to identify and provide the precise coordinates of every player and the ball, 25 times a second.
Danish football fans will be also be provided with transformative new statistics including a player’s speeds, acceleration, deceleration, shot velocity, pass probability and expected goals. These insights will be made available across multiple platforms including 10 augmented matches per year, combining tracking data, visualisations, augmented reality and customisable graphics to deliver truly immersive fan experiences.
In May 2021, Second Spectrum was acquired by Genius Sports, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media. Since 2017, Genius Sports has held the non-exclusive rights to capture, distribute and commercialise official data from the Danish Superliga and 1st Division with its global network of sportsbook partners as part of major agreement with the European Leagues.
“This partnership with Second Spectrum will equip Danish football with proven data tracking and broadcast augmentation solutions. These solutions will be pivotal to us accessing new levels of data-driven insight to enhance our storytelling for Danish football fans,” Claus Thomsen, CEO of the Danish League, said.
“We are excited to partner with Danish football and bring our cutting-edge technology to coaches, players and fans alike. Our tracking, software and augmentation products will transform both performance analysis and fan engagement, bringing next-generation experiences across the ecosystem of Danish football,” Rajiv Maheswaran, President of Second Spectrum, said.
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Logifuture enters high-growth Croatian market with Mozzart partnership

Leading South-Eastern Europe operator integrates virtual product Simulate
Logifuture, an award-winning supplier of iGaming products, has expanded its partnership with leading South-Eastern Europe operator Mozzart to launch its Simulate virtual product in Croatia. This latest rollout follows the success of the same product in Serbia and Kenya, where the collaboration between the two companies has already delivered strong results.
Simulate delivers an entirely new level of engagement – something players have never seen before. It adds instant fun to the betting experience, allowing users to simulate the outcome of their betslip in just a few seconds, using real teams, real events, and real markets. No waiting for matches to start. No delays. Just instant action and instant payouts, bringing an extra layer of excitement that enhances the classic sportsbook experience.
Croatia represents a key growth market for both Mozzart and Logifuture, with its rapidly expanding online gaming sector offering a dynamic opportunity to engage a new and diverse audience.
‘Fast, immersive experiences’
Niccolo Cassettari, Chief Business Development Officer at Logifuture, said: “We’re proud to partner with Mozzartbet Croatia to launch Simulate, our next-gen football game designed for players who crave fast, immersive experiences. The Croatian market has a strong appetite for innovative sports content, and Simulate delivers exactly that – real match scenarios, rapid gameplay, and a format that keeps users engaged round after round.
“This collaboration reflects our shared commitment to pushing the boundaries of virtual sports. For Logifuture, it’s about more than just adding another game to the portfolio – it’s about enhancing Mozzartbet’s user offering with something genuinely different. We’re confident Simulate will quickly resonate with their audience and drive both engagement and retention.”
Katarina Masal, Virtual Games Sector Manager at Mozzartbet Group, said: “At Mozzartbet, our commitment has always been to deliver exceptional gaming experiences to our players.
“The positive response we saw with Simulate in other markets made it an easy choice to expand this partnership into another exciting market for us.
“We’re excited to introduce Simulate and eager to offer our Croatian players an engaging and immersive gaming experience.”
The post Logifuture enters high-growth Croatian market with Mozzart partnership appeared first on European Gaming Industry News.
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Former Betway director joins Yolo Entertainment as Chief Revenue Officer

Sportsbet.io and Bitcasino operator Yolo Entertainment has appointed former Betway Commercial Development Director Stephanie Eddy as its new Chief Revenue Officer.
Eddy joins after more than a decade at Betway, and will oversee Yolo Entertainment’s commercial performance across key regions and strategic channels.
This will include a sharp focus on driving revenue growth while enhancing the efficiency of Yolo Entertainment’s acquisition funnel.
“Steph is a proven leader with the commercial instincts and strategic vision that align perfectly with our ambitions, and we are thrilled to welcome her to our leadership team,” said Matthew D’Emanuele, CEO of Yolo Entertainment. “Steph’s appointment underscores our commitment to accelerating the growth of Sportsbet.io and Bitcasino, expanding our brand and product portfolio, and delivering an exceptional customer experience. Steph’s expertise will be instrumental as we continue to strengthen our global presence.”
Stephanie Eddy, Chief Revenue Officer at Yolo Entertainment, added: “Yolo Entertainment has consistently pushed boundaries in gaming and crypto. I’m thrilled to join the team at this exciting moment, and help take these world-class brands to even greater heights.”
Over the last few months, Yolo Entertainment has hired a series of industry leaders to help drive the next stage of growth for its Sportsbet.io and Bitcasino brands.
In April, Jock Jamieson-Black, James Clark, Abu Koroma and Charlene Cassar joined in senior positions across CRM, content, product engineering and business intelligence.
The post Former Betway director joins Yolo Entertainment as Chief Revenue Officer appeared first on European Gaming Industry News.
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EGT Digital and Optimove Partner to Power Real-Time CRM Marketing in iGaming

EGT Digital is proud to announce a strategic partnership with the leader in Positionless Marketing Optimove. This collaboration marks a major advancement in the company’s X-Nave platform capabilities, enabling operators to deliver real-time, personalized player experiences at scale.
“Partnering with Optimove and integrating their Positionless Marketing Platform into our X-Nave system marks a significant leap forward for our ecosystem,” commented Georgi Mihaylov, Deputy CEO at EGT Digital. “It arms our operator partners with the intelligence and agility they need to craft personalized, real-time experiences that boost retention and long-term player value. This is not just an enhancement – it’s a competitive edge in the fast-evolving market.”
Optimove’s Positionless Marketing approach breaks down silos and empowers marketers to act swiftly and autonomously, aligning perfectly with EGT Digital’s commitment to providing flexible, scalable solutions across casino, sportsbook, and lottery verticals.
“EGT Digital is pushing the industry forward with an agile and future-focused platform,” said Motti Colman, VP Revenue, Gaming at Optimove. “Together, we’re enabling operators to unlock the full power of Positionless Marketing, giving every marketer the ability to analyze data, generate creative assets, and launch self-optimizing campaigns without waiting on anyone else.”
This partnership will bring numerous benefits to operators using X-Nave platform. It will enhance player retention through deeper personalization and will streamline marketing operations with AI-driven insights, while launching smarter campaigns faster and maximizing player lifetime value.
EGT Digital remains committed to delivering innovation that drives growth. The collaboration with Optimove sets a new standard for marketing performance in the iGaming industry.
The post EGT Digital and Optimove Partner to Power Real-Time CRM Marketing in iGaming appeared first on European Gaming Industry News.
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