Compliance Updates
Lotteritilsynet to Fine SEOButler

Lotteritilsynet, the gambling regulator of Norway, is to fine the SEO service provider SEOButler NOK2000 (€198) per day for promoting illegal gambling websites.
The regulator has previously issued warnings to SEOButler. It first ordered the company to cease promoting unlicensed gambling websites on its platforms in December.
It followed that in March with a warning that it would issue a fine if SEOButler didn’t cease to market the sites.
SEOButler responded by claiming that access to its sites was blocked for Norwegian IP addresses, but in a review carried out last month, the Norwegian regulator found that four sites had dot.no domains and were available to users in the country.
While many SEOButler sites were indeed blocked to Norwegian users, Lotteritilsynet found that Tjenpengeronline.no, Fotballreisetips.no, Finnstilling.no and Startsidendin.no were operational and promoting unlicensed gaming.
Lotteritilsynet said: “SEOButler has on a number of occasions been made aware of breaches of the marketing and dissemination ban.
“Lotteritilsynet takes a serious view of repeated breaches of the regulations, especially after the actor is made aware of which specific cases are considered to be breaches of the rules.
“Furthermore, SEOButler has in several cases given the impression that it has complied with the orders to stop its illegal business.”
It will fine the company to the tune of NOK2000 (€198) per day as of May 25, up to a maximum of NOK200,000 (€19,800).
The Norwegian Lotteries Act 1998-99 states that a fine should be large enough “that it eliminates the benefits the offender may have by continuing the illegal activity” but “should not be unreasonably high”.
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Compliance Updates
Romania Blocks 30 Unlicensed Gambling Websites

Romania’s gambling authority, the ONJN, has blacklisted 30 gambling websites after finding they were offering online casino and sports betting without local licences. Internet service providers (ISPs) now have 15 days to cut access, redirecting users to an official ONJN page explaining the block.
The 30 blocked sites range from obscure names to platforms that had been attracting steady traffic. Domains include wazbee.casino, jacktop.com, roostake.com, a string of “nv” branded casinos (nv5.casino through nv93.casino), and several under the ybets label.
Some of these platforms appeared almost overnight and marketed heavily on social media. Others had been active for months, drawing Romanian players with offers that licensed brands simply cannot match under current advertising rules.
The ruling obliges Romanian ISPs to redirect any traffic from the blacklisted domains to a designated ONJN IP address. Players trying to access those sites will instead see a page confirming the operator is not authorised to operate in Romania.
The post Romania Blocks 30 Unlicensed Gambling Websites appeared first on European Gaming Industry News.
Asia
New Indian Law Aims to Curb Online Money Gambling Sector, Prohibits Related Advertising

Following the passage of the Promotion and Regulation of Online Gaming Bill 2025 on August 21, the government of India imposes a complete ban on online money games, alongside the advertisements related to the sector.
Passed by the parliament, any financial transactions related to these platforms would be considered unlawful as stated under the Information Technology Act of 2000. The legislation also aims to establish a national-level regulatory authority that will govern the categorising and registration of online games.
The said authority shall issue guidelines, codes of practice and directions for compliance, with strict punishments induced, leading to imprisonment for up to three years, and a fine to one crore rupees or 114,017 USD.
The advertisement of the said games is also punishable with similar penalties, with imprisonment up to two years and a fine of up to fifty lakh rupees 1140 USD.
While the law prohibited online money gaming such poker, rummy and fantasy sports that offer cash rewards, e-sports are considered and recognised as a legitimate competitive sport in India, and is not included in the total ban, as well as online social games or casual games that are recreational in nature.
This draws that the bill-turned-law, used a “balanced approach” since recognising that the online gaming sector is one of the most dynamic segments in the digital and creative economy, hence, still allowing esports and online social games.
This came after the report of over 45 crore or 45,000,000 people were reportedly affected by online money games and have lost more than Rs. 20,000 crores or 2,280.414 USD, according to Shri Ashwini Vaishnaw, Union Minister for Electronics and Information Technology.
According to the same ministry, the total ban was driven by the following reasons:
• Addiction and Financial Ruin
• Mental Health and Suicide
• Fraud and Money Laundering
• Threat to National Security
• Closing Legal Loopholes
• Encouraging Healthy Alternatives
Meanwhile, the bill also stated that while the online gaming authority governs the registration of online games, the central government still has the authority to frame the rules for the promotion and advertisement of e-sports, online social games and other rules related under the law.
In total, the legislation aims to safeguard vulnerable populations, particularly the middle class and youth by introducing these strict regulations and a greater emphasis on brand responsibility and ethical advertising.
The post New Indian Law Aims to Curb Online Money Gambling Sector, Prohibits Related Advertising appeared first on European Gaming Industry News.
Compliance Updates
Bacta commissioned research shows huge support for seaside arcades led by Gen Z

The findings of independent research conducted by Censuswide among a sample of 2,000 UK Nationally representative respondents aged 16+ shows that Generation Z has fallen in love with the seaside arcades so popular with their grandparents.
The research reveals that 8 in 10 respondents (81 percent) view seaside arcades as being part of British culture and it is young Brits that are banging the drum for arcades, with 90 percent of 25–34-year-olds backing their importance.
Despite overwhelming public support from Britain’s younger generations, seaside arcades continue to face a perfect storm of challenges from rising energy and staffing costs, plus the threat of increased taxation as suggested by former Prime Minister Gordon Brown.
72 percent say Government should do more to protect them – with 86 percent of those aged 25-34-years calling for urgent action.
The research findings confirm the central role played by seaside arcades with 72 percent of adults saying they would visit an arcade on a trip to the seaside a figure that rises to 91 percent for 24-34-year-olds.
In terms of providing accessible entertainment 55 percent say that arcades offer great value for money, making them the UK’s most affordable family day out. As a result, 84 percent confirmed they have enjoyed arcades with multiple generations of their family.
The importance of contributions to local economies featured highly in the research paper with 7 in 10 stating that arcades play a key role in regenerating seaside towns, a figure that rises to 85 percent of 18-24-year-olds.
Reflecting on the research findings Joseph Cullis, President of UK trade association, Bacta said: “Britain’s seaside arcades are a vital element of our proud tourism industry, a modern cultural icon, and have been a fun family activity for more than a century.
“It’s brilliant but not surprising to see young people are embracing them with all the enthusiasm of their parents, grandparents and great-grandparents before them.
“At Bacta, we’re fighting to protect our seaside arcades from the threats of rising costs and from those who want to tax them out of existence. We hope that local councillors, MPs and the Treasury will heed the wants and needs of the British people and protect these vital institutions.”
Elliot Ball, who co-owns and runs Clacton Pier with his brother Billy, said other attractions would be at risk if arcades were taxed even more.
“I’m the fifth generation of my family – on both sides – involved in amusement arcades so this is a labour of love” he stated.
“But the threat from the government to raise gambling tax would put at risk a traditional family day out to the seaside. Trips here have been making memories for generations, and it’s great that younger people are finding the same safe, harmless fun on the pier that has been raising a smile and lighting up eyes for years and years.
“We’ve bounced back from the pandemic and the rise of staycations helps, but many of Britain’s most beloved seaside attractions will be put at high risk if gambling taxes rise.”
The post Bacta commissioned research shows huge support for seaside arcades led by Gen Z appeared first on European Gaming Industry News.
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