eSports
Astralis Extends and Expands its Commercial Partnership with HP
Astralis has extended and expanded its commercial partnership with HP’s OMEN gaming brand.
The agreement has now been expanded to include Counter-Strike and League of Legends, the already announced multi-purpose Flagship Store in central Copenhagen as well as other, yet to be announced, locations and facilities.
Jakob Lund Kristensen, CRO and co-Founder of Astralis and Astralis Group, said: “The fact that we extend the partnership with HP again and expand the agreement significantly is a testimony to the commitment from both sides and of our common view around the massive potential in what we do.
“We highly value HP as a partner and as a supplier of uncompromising high-quality hardware for all our teams and for our coming Flagship Stores. The agreement is extremely valuable by itself, and the addition of our two other teams and all facilities strengthens our possibilities as a team owner and as a company.
“The agreement has two pillars, one being the more traditional commercial partnership and exposure and one which include activation and equipment. In the Tivoli Flagship Store alone, we will have +130 gaming stations, VIP rooms and a stage which will all be equipped with the highest standard OMEN computers.
“It will add to the overall gaming experience and bring the fans and visitors close to a high-level professional players’ set-up. It also supports our common vision of providing and facilitating the best possible experience and companionship to gaming enthusiasts no matter their level, age, gender, or anything else. We want to facilitate and to champion the positives of gaming and esports together with everybody, who shares our vision.
Rasmus Fredholm Samsøe, Marketing Manager at HP, said: “We are extremely proud to extend and expand the partnership with Astralis Group. Both companies are front runners in their fields, and together we will continue to push the limits and to promote and support the positives of gaming. At HP, we seek to go beyond what is currently possible through innovation and by constantly developing new products and ecosystem in the vast line of OMEN gaming equipment and support systems via OMEN Gaming Hub.
“The OMEN products are all designed to help all gamers to reach their full potential, and we see the same in Astralis. We believe that the true role of gaming in culture is progress and a constant state of change and growth, which fits well with Astralis Performance Model. We look forward to working with Astralis Group around the teams and the new facilities, which will add another level to the gaming experience.”
The agreement has been extended by 12 months, which is the standard for all Commercial Partnership contracts at HP. The parties have agreed not to comment on specifics around the financial side of the agreement.
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LEON Esports, the international esports division of Leon.bet, has officially become the international partner of SAW, one of the leading Counter-Strike 2 teams in Europe.
Based in Portugal, SAW is currently ranked #24 in the global CS2 rankings (HLTV) and maintains a strong position within the Top 30. The team is recognized for its competitive consistency, professional structure, and growing fanbase across Europe.
This partnership marks the second major esports collaboration for LEON Esports, following its ongoing cooperation with FlyQuest. The agreement with SAW reflects LEON’s continued commitment to the development of the global esports ecosystem and its support for high-performing international teams.
The cooperation will include a range of joint initiatives, such as exclusive content creation, community activations, and brand integrations designed to strengthen the connection between the team and its audience.
With this new partnership, LEON Esports continues to expand its presence in international esports and invest in teams that demonstrate both potential and performance on the world stage.
The post LEON Esports announces partnership with Portuguese CS2 Team SAW appeared first on European Gaming Industry News.
LEON Esports, the international esports division of Leon.bet, has officially become the international partner of SAW, one of the leading Counter-Strike 2 teams in Europe.
Based in Portugal, SAW is currently ranked #24 in the global CS2 rankings (HLTV) and maintains a strong position within the Top 30. The team is recognized for its competitive consistency, professional structure, and growing fanbase across Europe.
This partnership marks the second major esports collaboration for LEON Esports, following its ongoing cooperation with FlyQuest. The agreement with SAW reflects LEON’s continued commitment to the development of the global esports ecosystem and its support for high-performing international teams.
The cooperation will include a range of joint initiatives, such as exclusive content creation, community activations, and brand integrations designed to strengthen the connection between the team and its audience.
With this new partnership, LEON Esports continues to expand its presence in international esports and invest in teams that demonstrate both potential and performance on the world stage.
The post LEON Esports announces partnership with Portuguese CS2 Team SAW appeared first on Gaming and Gambling Industry in the Americas.
Asia
Esports Returns to Singapore with BLAST’s Dota 2 Arena Event After Sellout Counter-Strike World Final 2024
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BLAST Dota Slam Singapore to take place this November at Singapore Indoor Stadium in partnership with Singapore Tourism Board and AEG Presents Asia
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The world’s best Dota teams will meet in Singapore from 4th – 9th November 2025 to compete for a prize pool of $1,000,000 at the first ever BLAST Slam arena event
Esports entertainment company BLAST has announced the return of its world-class events to Singapore with the BLAST Dota Slam Singapore, set to take place in November 2025 at the Singapore Indoor Stadium, supported by the Singapore Tourism Board (STB).
This announcement follows the sellout success of the BLAST Premier World Final 2024, which marked BLAST’s Southeast Asia debut and saw more than ten-thousand fans pack out the Resorts World Convention Centre to witness the world’s top Counter-Strike teams compete for the $1 million prize pool.
Building on that momentum, Singapore will now host the BLAST Dota Slam arena event, teaming up with AEG Presents Asia again to bring together the world’s best Dota teams to battle it out for $1,000,000 in front of a live audience and millions of fans tuning in globally across 50+ territories and in 12 languages.
The BLAST Dota Slam Singapore is the latest milestone in BLAST’s global expansion into Dota 2, and reinforces Singapore’s growing reputation as a premier destination for sports and live entertainment. It marks the second consecutive year the city-state has hosted a BLAST arena tournament, following the successful Counter-Strike event in 2024.
James Woollard, Director of Market Development at BLAST, said: “Singapore delivered one of the most passionate esports crowds we’ve ever seen during last year’s BLAST Premier World Final. We’re thrilled to be returning with our next major arena show – this time for Dota 2 – and to once again partner with the Singapore Tourism Board and AEG Presents Asia to help to further grow Southeast Asia’s esports ecosystem. The response to our events in Singapore has been incredible, and this November’s Dota Slam promises to be another landmark moment for fans and for the region. Singapore has an impressive history and pedigree for the biggest international sporting events, supported by STB, and BLAST is proud to be building on this with the biggest esports events.”
Ms Lilian Chee, Director, Sports, Singapore Tourism Board, said: “We are delighted to welcome BLAST back to Singapore, this time with the Dota Slam. Building on the success of the BLAST Premier World Final, this event further reinforces Singapore’s reputation as a world-class destination for sports and live entertainment. We look forward to welcoming the passionate fans, players and partners once again to our vibrant city.”
BLAST’s return to Singapore is set to shine a global spotlight on the city while delivering significant economic benefits and meaningful destination marketing. With an estimated economic impact in the tens of millions, the tournament further demonstrates how esports events are evolving into major cultural and economic drivers for host cities – on par with large-scale traditional international sporting events.
With Singapore, Rio, London, Austin, and Lyon among the major destinations on BLAST’s global calendar this year, it is evident that governments, cities and tourism bodies are recognising the power of esports to attract young and engaged visitors, create jobs, and drive international visibility.
The post Esports Returns to Singapore with BLAST’s Dota 2 Arena Event After Sellout Counter-Strike World Final 2024 appeared first on European Gaming Industry News.
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