eSports
Astralis Enters into Strategic Commercial Partnership with Garmin
Astralis Group has entered into a new strategic commercial partnership with Garmin, the global leader within wearable performance technology.
The partnership includes the promotion of the new Garmin Instinct Esports Edition smartwatch designed for esports athletes and enthusiasts. Astralis has already integrated the use of Garmin products in training and performance routines.
Jakob Lund Kristensen, Co-founder and CCO Astralis Group explains:
“We always look for new ways to develop the game and our business. We share the same vision as Garmin when it comes to performance and health, and for quite some time, we have discussed how both parties could take advantage of Garmin’s expertise within performance technology, and our constant strive to progress and elevate the game.
“Entering a long-term commercial partnership across all our teams is a strong commitment from both sides. We look forward to this partnership, and we are going to be very active around promotion and marketing in the Nordic region.
“We see a massive potential as the co-operation will be fully unfolded over the coming months and years.”
David Ekander, Nordic Marketing Director, Garmin:
“We have been looking into the gaming and esports market for a while, as we see a great potential to integrate the use of wearable performance tech in the strive to optimise performance and health for gamers and esports athletes.
“Athletes all over the world use Garmin products to track and improve their performance. With the launch of our newest innovation Instinct Esports Edition, esports athletes can use the new feature to track and examine how their body responds to intense competition.
“It is our hope that presenting the many benefits of using our products to an audience, who might not have considered wearable performance technology a natural part of their lifestyle, can actually help not only the individual but also esports and gaming in general. In this respect, working with a brand and organization as Astralis is a good match to us. We share the approach towards health and performance and Astralis Group is one of the most visionary brands in esports.
“We have great expectations to this partnership and look forward to showing together how players can use our products to improve their game.”
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Alona Shevtsova
L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament
Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.
“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”
L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.
The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).
The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.
It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.
Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.
“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”
L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.
The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).
The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.
It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.
The post L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament appeared first on European Gaming Industry News.
The International Esports Federation (IESF) has announced the European Regional Qualifiers for the 16th World Esports Championship. From July 6 to July 31, 750+ athletes from Europe will compete for a slot at WEC24, set to take place in Riyadh, Saudi Arabia.
As the only fully online event hosted by IESF in 2024, this tournament will spotlight Europe’s best esports talent across four game titles. The event will feature competition in the following categories:
- CS2 Open
- CS2 Women
- MLBB Open (Mobile Legends: Bang Bang)
- MLBB Women
- PUBG MOBILE
- DOTA2
Athletes from 43 nations will compete in the event, determined to claim victory and proceed on their journey on the “Road to Riyadh”. The national champions of the eFootball series will advance directly to WEC24.
Igor Nedeski, Esports Manager at IESF, said: “We’ve ensured that despite being exclusively online, the European Regional Qualifiers will deliver the same level of intensity and high standards as the other regional qualifiers. Athletes and fans can look forward to an exciting and competitive experience as the battle for a spot at the World Esports Championship kicks off.”
The post IESF Announces the European Regional Qualifiers for Esports World Championship appeared first on European Gaming Industry News.
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