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Inspired Launches Big Big Horsey Fortune Across Online & Retail

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Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, is pleased to announce the launch of Big Big Horsey Fortune™, an equine-themed slot game, focused on players online and in retail settings ahead of the highly anticipated horse-racing season.

An evolution of Big Horsey Fortune™, this latest release joins Inspired’s growing omni-channel portfolio, blending the excitement of Inspired’s much-loved Big Big gameplay mechanics with new features for enhanced player engagement. At the heart of the game is the dynamic Match 3 Bonus entry system, where players unlock unlimited free spins by matching three Bonus Symbols. The Big Winner mechanic raises the stakes with an initial prize of up to 100x the stake, while the game’s innovative Punter’s Hand feature can descend at random, lifting a reel to reveal a hidden bonus symbol for added thrills and greater winning potential. A new bonus trail mechanic further enhances gameplay, allowing players to collect upgrade symbols that boost all Big Winner values on the screen and unlock progressively higher multipliers.

For a customisable experience, Big Big Horsey Fortune™ includes additional gameplay features designed to heighten anticipation and maximise payout potential. Online and retail versions both feature Fortune Spins for a streamlined high-win format featuring only the highest paying symbols and a Gamble option, where players can risk their base game wins for cash prizes or direct entry into the bonus round.

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The online version also includes Fortune Bet, providing an increased chance of triggering the bonus round, and where regulation permits, Bonus Buy, which allows players instant access to the bonus game. With colourful horse-racing graphics, fast-paced action, and medium volatility, Big Big Horsey Fortune delivers an electrifying experience designed to appeal to casual casino players and horse-racing enthusiasts alike.

Richard Terry, UK Market Product Director, said, “We are proud and excited to be launching Big Big Horsey Fortune to our B3 retail estates. As part of our commitment to delivering market leading seasonal games, we have combined our player-favourite ‘Big Big Fishing Fortune’ title with a classic ‘Day at the Races’ theme – just in time for the biggest events in the UK horse racing calendar, Cheltenham Festival and the Aintree Grand National, setting our customers and players up for an exciting Spring experience.”

Claire Osborne, VP of Interactive at Inspired, said, “With its fun gameplay, crisp horse-racing graphics, and availability across both digital and retail platforms, Big Big Horsey Fortune is set to be a standout hit. It has been designed to maximise engagement during the peak horse-racing season and deliver a thrilling ride that operators won’t want to miss.”

Big Big Horsey Fortune™ is the latest addition to Inspired’s growing portfolio of high-performing seasonal slots content, reaffirming its reputation as a leading provider of innovative and engaging gaming experiences across multiple platforms.

The post Inspired Launches Big Big Horsey Fortune Across Online & Retail appeared first on European Gaming Industry News.

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STRIVE SECURES SBK X BRADFORD CITY DEAL TO DRIVE FAN-FOCUSED GROWTH

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Sports marketing consultancy Strive Sponsorship has brokered a new multi-year partnership between SBK, the sportsbook app from Smarkets, and Bradford City AFC, newly promoted to EFL League One. The collaboration aims to deepen fan engagement and drive measurable brand impact for SBK through content innovation and strategic alignment.

The deal positions SBK as one of Bradford City’s main partners and official betting sponsor. The partnership’s centrepiece is the launch of a new club podcast, designed to give fans exclusive behind-the-scenes access, nostalgic stories, and in-depth interviews with past and present figures from the club.

The tie-up follows an insight-led strategic review of the English football ecosystem conducted by Strive on SBK’s behalf. This review identified rights holders whose brand values, audience profile, and commercial proposition aligned with SBK’s mission to grow awareness and salience in a crowded betting market.

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“It’s been an absolute pleasure supporting long-term client SBK throughout this process, said Malph Minns, Managing Director at Strive.

“They’ve really bought into the data-led, insight-driven methodology we’ve developed to guide partnerships that aren’t just visible—but valuable.

“The City team have been incredibly collaborative, and I’m excited to see the partnership come to life—especially with the podcast bringing fans closer to the club’s story.”

The deal showcases how Strive blends market intelligence, rights negotiation, and fan-focused activations to deliver partnerships that serve both brand objectives and supporter experience. For SBK, the podcast provides a powerful content platform to deliver long-term brand affinity, while Bradford City AFC benefits from a new media channel to build deeper connections with its loyal fanbase.

Adam Baylis, Marketing Director at SBK, said: “Strive undertook a data-led strategic review of English football for us over the summer, identifying opportunities that fit within a clear strategy to help us build brand awareness and brand salience.

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“They also led on contract negotiations, securing us the rights we need to deliver value to the business.

“As a result of that work, we are thrilled SBK will be partnering with Bradford City AFC. Together, we will be bringing fans closer to the action and backing the Bantams every step of the way in what will be a really exciting season in Sky Bet League One.”

Davide Longo, Chief Commercial Officer at Bradford City AFC, added: “We are incredibly pleased to welcome SBK on board as the club’s official betting partner and will look forward to working closely with them over the next two seasons.

“The introduction of a Bradford City podcast will help bring supporters closer to their club, hearing stories from former players and other guests each month.

“Working with Strive has been an absolute pleasure. They are an incredibly thorough and professional outfit who are diligent in approach and work with a smile.”

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Push Gaming brings the buzz back in Wild Swarm Triple Hive

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B2B games provider Push Gaming returns to the colony with Wild Swarm Triple Hive, blending a fan-favourite setting with the high-engagement 3 Pots system.

Wild Swarm Triple Hive builds on the success of 3 Magic Pots, offering the same core mechanic adapted to the world of Push’s beloved bees. The game increases volatility and depth, providing a richer experience for players who enjoy collecting mechanics and multi-stage bonuses.

A standout addition is the new chest feature. Replacing the traditional pick mechanic, it introduces the tombola wheel, which offers players a single spin for jackpots, bonus rounds, wild reels, free spins, and more, creating suspenseful moments and the chance for sudden rewards.

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The game has been designed to balance familiarity with innovation, using well-loved mechanics and enhancing them with new formats and increased intensity. Triple Hive maintains the whimsical spirit of the Wild Swarm series while exploring new territory.

Ihor Lozynskyi, Senior Game Producer at Push Gaming, said:Triple Hive focuses on amplifying what players already love and increasing the thrill. The 3 Pots system has proven highly effective at boosting engagement, and integrating it into the Wild Swarm universe allowed us to expand it in a way that feels both natural and exciting.

“With the incorporation of the tombola wheel and a more volatile setup, we’ve managed to retain the original’s charm while providing players with something that feels entirely new.”

The post Push Gaming brings the buzz back in Wild Swarm Triple Hive appeared first on European Gaming Industry News.

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FairPlay Sports Media Forges Strategic Partnership with The Sporting News

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Collaboration to integrate FairPlay’s AI and betting technology to deliver readers a richer engagement experience and enhanced access to betting opportunities

FairPlay Sports Media, the fan and AI-powered global sports media network, has announced a landmark strategic technology partnership with The Sporting News, one of the world’s most iconic sports publishers, to deliver richer, AI-powered analysis and betting opportunities across its global markets.

The deal will see FairPlay deploy its advanced BetTech and monetisation capabilities, including real-time odds, offers, and bet builder comparison product across key The Sporting News global markets, including the UK, Spain, Brazil, and Mexico, while also providing strategic direction for its digital betting initiatives.

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FairPlay will work directly with The Sporting News teams to operate at the core of its broader betting approach, cultivating global operator relationships, and ultimately, further monetise its vast global platform. The publisher will continue to own content generation and organic performance services, while leveraging AI-powered technology to drive engagement.

Stuart Simms, Group CEO at FairPlay Sports Media, said: “The Sporting News has developed a passionate, engaged audience of global sports fans over decades of producing first-class insight and analysis. This collaboration will not only deliver best-in-class betting tech, but we will also provide our expertise in building out varied and brand new betting-associated revenue streams.

“By integrating the best of our AI-powered predictive sports data, which levels the playing field for sports fans and bettors, as well as a broad managed service of innovative betting products, we’re looking forward to deepening the relationship between The Sporting News and its loyal readers, while giving sports fans smarter tools to maximise their betting activities and enjoyment.”

Martyn Jones, co-CEO at The Sporting News, added: “We’re fast becoming one the biggest and most influential independent sports sites in the world and are well positioned for growth as we head into the start of the football, NFL, and NBA seasons, while looking forward to a huge 2026 World Cup.  This is an exciting partnership with FairPlay, that will provide a deeper layer of insight and context for our audience.

“Along with the integration of revenue-driving technology, we’re looking forward to establishing a long-term relationship that will position The Sporting News as the go-to resource for both sports news and betting opportunities.”

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The post FairPlay Sports Media Forges Strategic Partnership with The Sporting News appeared first on European Gaming Industry News.

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