Latest News
ELA Games Unveils Mythical New Game, Cash of Egypt
ELA Games is proud to announce the release of Cash of Egypt, a new mythical slot game that combines high-quality aesthetics with exciting gameplay mechanics. Players can now demo the game on ELA Games’ website to explore all the game has to offer.
The 5×4 slot includes 1024 paylines, ensuring the player can enjoy frequent action both during the base game and the bonus feature. This ancient Egypt-themed slot gives players the opportunity to earn up to 5000x their stake. Combined with the exhilarating animations and captivating soundtrack, Cash of Egypt transports players to an ancient world.
Collect at least three Scatter symbols to enter the Bonus mode. Here, players receive free spins where coins rain down from the reels attached with various multipliers. Collect as many multiplier coins as possible to win big!
David Fall, ELA Games’ Business Development Manager, commented on the game’s release, saying: “Cash of Egypt is our first title for 2025, and we’re proud to invite players to try out this exciting game. The game incorporates our signature high-quality aesthetics to create an immersive experience. Combined with our engaging gameplay features, we’re sure that Cash of Egypt will become a classic title in our portfolio.”
Cash of Egypt has an engaging RTP of 95.4%, ensuring all participants can experience diverse action. For a captivating visual experience, we invite everyone to play the demo and explore the in-depth gameplay for themselves.
Cash of Egypt features:
95.4% RTP
Volatility: High
Format: 5 reels, 4 rows
Paylines: 1024 ways
Bonus Free Spins feature
The post ELA Games Unveils Mythical New Game, Cash of Egypt appeared first on European Gaming Industry News.
Rapidly expanding content provider launches game-changing player engagement platform
Popular iGaming content provider BGaming announces the official launch of Players Hub, a platform designed to provide players with real-time data and insights, early access to games, and more. These features enable them to make informed decisions about how they play and to find the best games to suit their needs.
Players Hub is a milestone in BGaming’s three-year player-centric strategy. During the test period, over 5,000 organic player registrations were received without any promotion. Players Hub grants access to data aggregated from all game servers, including live RTP stats, top wins, and trending games. The roadmap also allows registered players to test upcoming titles, providing BGaming with valuable feedback ahead of releases.
Competition is also an essential element of the Players Hub, with leaderboards showcasing players’ biggest wins. BGaming aims to provide additional information for players, such as Hit Rate and Free Spin Hit Rate, which allows players to develop gaming strategies and find games that best suit their playing style. Moreover, registered players have access to more useful options, perks, and features in the Players Hub.
Alongside its player benefits, Players Hub is also an incredible resource for businesses. Its real-time data provides insights into player behaviour and helps understand what drives customer engagement and retention, essentially serving as a real-time focus group.
This also provides valuable feedback for BGaming and its partners, allowing the company to tweak its products and create games that constantly meet the evolving players’ demands. Affiliates can also effectively utilise it, optimising conversions and developing enhanced game positioning and engagement strategies.
Above all else, the Players Hub is a demonstration of BGaming’s capabilities and commitment to innovation. It is the culmination of three years of work with players, reinforcing the company’s position as a game-changing iGaming content provider.
Kate Puteiko, Chief Marketing Officer, said: “We are excited to continue studying player behavior and further developing our B2C initiatives. In addition to Players Hub, we have already launched MaxWin Club – a special project for gambling streamers who love our games and want to showcase their skills while winning unique prizes.
We also continue conducting game tests for our titles in development, gathering valuable feedback from players and streamers to refine and enhance our games. This gives us a great understanding of how players operate, which is invaluable to us, as a game provider, and our partners.”
The post BGaming Launches Data-Driven Players Hub appeared first on European Gaming Industry News.
Aristocrat Interactive
Aristocrat Interactive Delivers Custom Branded Game “Caesars Ultimate Stars” for Caesars Sportsbook & Casino
Aristocrat Interactive, Aristocrat’s online Real Money Gaming (RMG) division, announced the launch of Caesars Ultimate Stars, a customized adaptation of the popular Aristocrat Interactive title Ultimate Stars. Caesars Ultimate Stars is now live in New Jersey and Michigan on Caesars Entertainment’s online casino platform, Caesars Sportsbook & Casino.
This version of Ultimate Stars has been reimagined to reflect Caesars Sportsbook & Casino’s unique brand identity, featuring the distinctive color scheme of the Caesars Sportsbook & Casino brand affixed to scoreboards and fan outfits, as well as jerseys and soccer balls that serve as game symbols. By delivering branded and differentiated products, this collaboration contributes to Aristocrat Interactive’s goal of giving players the best gaming experience possible, while also reinforcing the unique identity of its operator partners.
“This launch represents an exciting new chapter in our relationship with Caesars Entertainment. By introducing a player favorite game, with customized branded content, we’re not only enhancing our digital portfolio, but also solidifying our commitment to delivering innovative and tailored gaming experiences across North America,” said Elena Jaacks, Vice President, Global Customer Success at Aristocrat Interactive.
“Caesars Ultimate Stars is a valuable addition to our portfolio, and we’re pleased to bring this game to our players in New Jersey and Michigan. This branded game launch with Aristocrat Interactive underscores our commitment to delivering high-quality content through industry-leading partnerships. We have an aggressive roadmap for continued custom game releases that resonate with our audience, highlighting the unique themes and nature of our brands while providing exceptional gaming experiences,” said Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.
With its original version already a favorite in various global jurisdictions, Caesars Ultimate Stars is now available in New Jersey and Michigan, and will soon launch in Pennsylvania, offering Caesars players a unique and tailored gaming experience that can’t be found elsewhere.
The post Aristocrat Interactive Delivers Custom Branded Game “Caesars Ultimate Stars” for Caesars Sportsbook & Casino appeared first on Gaming and Gambling Industry in the Americas.
Gila River Resorts & Casinos has partnered with Peak Strategic Partnerships in a first-of-its-kind collaboration in the tribal gaming industry. Through this strategic alignment, Peak Strategic Partnerships will identify and broker sponsorship opportunities for Gila River Resorts & Casinos, further enhancing the brand’s presence and strategic partnerships across multiple industries.
As the first example of this innovative partnership, Gila River Resorts & Casinos has secured a landmark partnership with Carnival Corporation’s global portfolio of cruise lines, creating new opportunities to elevate guest experiences and brand visibility. This partnership will introduce exclusive offers and brand placements within the casino environment designed to enhance engagement between both brands and their audiences.
“We are thrilled to partner with Peak Strategic Partnerships to push the boundaries of sponsorship and brand collaborations in the tribal gaming industry. This partnership allows us to tap into valuable markets and deliver unique experiences for our guests while strengthening our position as a leader in the industry,” said Dominic Orozco, President and CMO of Gila River Resorts & Casinos.
Peak Strategic Partnerships, known for its ability to forge impactful brand partnerships, will leverage its extensive network and expertise to secure and manage sponsorships that will be meaningful to Gila River Resorts & Casinos.
“This partnership marks a significant milestone, not only for Gila River Resorts & Casinos but for the tribal gaming industry as a whole. By utilizing a 24/7/365 casino environment to align with world-class brands, Peak is setting a new standard for innovative marketing and guest engagement. Brands are excited at the potential of unlocking Out-of-Home and Sponsorship budgets to align themselves with premier tribal operators such as Gila River Resorts & Casinos,” said Sean Boyd, COO of Peak Strategic Partnerships.
The post Gila River Resorts & Casinos Announce Partnership with Peak Strategic Partnerships appeared first on Gaming and Gambling Industry in the Americas.
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