Latest News
BGaming releases first-ever celebrity-branded slot Snoop Doggy Dollars
Popular iGaming content provider BGaming has teamed up with famous rapper and record producer Snoop Dogg to create an iconic new slot, Snoop Dogg Dollars.
The themed game is BGaming’s first branded content in collaboration with a celebrity and was exclusively launched with Roobet on 25th September, before going live across the wider network on 30th October.
With Snoop Dogg recording his own voiceover for the game, and the addition of a laid-back hip-hop soundtrack, this unforgettable slot comes at the perfect time — after the Doggfather was seen kicking off the Paris Olympics this summer.
In this collaboration between BGaming, Roobet, and Casinolytics, players enjoy performing cluster-pay mechanics where five or more matching symbols form a cluster to win. Each winning cluster marks its cell, and if the next win occurs on a marked cell, a multiplier is added starting from x2 and increasing by a further x2 for every new win on the cell.
When the symbols of a winning cluster have disappeared and the cells remain empty, a bonus symbol can be ‘dug up’. These four symbols include Scatters, Wilds, Weed and Skull icons.
Weed symbols upgrade all multipliers and then disappear, while Skullss clear low symbols and trigger a refill. 3–6 Scatters award 10, 12, 15, or 20 Free Spins and convert into Wilds or x10 multipliers for the duration of the Bonus game. Bonus Buy options and the Snoop Spin feature provide guaranteed sticky Wilds for added chances of winning.
Through this landmark collaboration, BGaming demonstrates its expertise in co-creation and unrivalled position as a trusted partner to some of the industry’s biggest names.
Alexandr Shavel, Product Owner at BGaming, said: “Snoop Dogg is one of the world’s best-known rappers with a legacy that spans decades, and he remains as high-profile as ever.
“With an inspired hip-hop soundtrack and an unmistakable West Coast setting, players will be transported to an immersive world where hip-hop reigns supreme. Snoop Dogg Dollars is a celebration of Snoop Dogg’s career, and we want players to join in the appreciation of the true master of his craft.”
Roobet commented: “We’ve really enjoyed producing this slot with BGaming. Their team showed great talent, creativity and perseverance while developing the game and we’re very happy with the end result.”
The post BGaming releases first-ever celebrity-branded slot Snoop Doggy Dollars appeared first on European Gaming Industry News.
AC Milan
Boomerang Partners brought TIME TO WIN to a close with 57 teams having competed for exclusive AC Milan-related rewards
On March 31, Boomerang Partners concluded their exclusive affiliate tournament, TIME TO WIN. Top-performing affiliate teams competed for prizes and unique experiences linked to AC Milan, of which Boomerang is an Official Regional Partner
Participation metrics and performance results
Held from February 12 to March 31, the TIME TO WIN tournament brought together 57 affiliate teams. In total, they generated 1,611 sports FTDs across multiple brands within Boomerang Partners’ client portfolio. 40% of participants joined as new partners for this tournament.
Engagement levels varied across teams. 37% completed at least two tasks, while one team completed the full set of tasks.
Rossoneri Hub as the tournament’s central platform
All tournament activity was managed through the Rossoneri Hub – a dedicated platform developed as part of Boomerang Partners’ collaboration with AC Milan. During the tournament period, the Hub attracted 33,268 visitors. It served as the main entry point, hosting tasks and tracking participants’ progress.
A format built covering the full affiliate lifecycle
The structure of TIME TO WIN combined multiple aspects of affiliate activity within a unified platform. Participants completed tasks across five segments: performance, SMM, PR, brand surveys, and reviews. All of these contributed to their overall score.
The tasks were clearly defined, with fixed points awarded for each completed action:
- Generating new sports users for brands within Boomerang Partners’ client portfolio – 10 points for each FTD
- Completing the brand survey – 25 points
- Contributing expert commentary as part of PR activities – 30 points
- Participating in a dedicated SMM challenge – 25 points
- Leaving a review on a selected platform – 20 points
The brand survey became the most popular task, while creative mechanics also played a role, including an AI-based challenge that resulted in 17 AC Milan kit concepts created by participants
AC Milan partnership as a value driver
A defining element of TIME TO WIN was its integration with AC Milan. All rewards were directly tied to the Club. This made the tournament more than a standard incentive program.
Participation gave affiliates access to experiences that reflect the level of the Boomerang Partners and AC Milan partnership – from merch packs and signed jerseys to matchday experiences and behind-the-scenes opportunities. These rewards cannot be replicated outside a top-tier football collaboration. They are designed as premium experiences.
Prize structure and winners
Winners will be determined across five prize tiers, each unlocked by reaching specific point thresholds. Notably, three teams (…) surpassed the 750-point threshold, qualifying for the top-tier experiences.
The prize structure included:
- Prize 1 (150 points): TIME TO WIN Merch Pack for a team of five (3–5 sets)
- Prize 2 (250 points): AC Milan official jerseys signed by players (five jerseys per set – 3–5 sets)
- Prize 3 (350 points): A trip to the AC Milan v Cagliari match for five people (one set)
- Prize 4 (550 points): A trip to the AC Milan v Juventus match, including pre-match access, for five people (one set)
- Prize 5 (750 points): A trip to Milanello Sports Center, the heart of AC Milan, for five people (two sets)
In total, 15 partner representatives will attend the AC Milan v Juventus match. The main prize includes one winning team of up to five participants, while additional attendees will join through the Milanello experience.
To support this activation, Boomerang Partners expanded its ticket allocation based on demand. The company increased premium tickets by 300% and total ticket volume by 212% compared to the standard quota.
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, commented: “TIME TO WIN delivered exactly what we set out to achieve, bringing partners into an active phase at the right moment of the sports season and showing how teams performed under the same conditions.
The integration with AC Milan added a different layer to the tournament. The prizes were experiences tied directly to the Club – something affiliates don’t typically get through standard formats.
At the same time, the results carry into the third season of Golden Boomerang Awards, where the focus shifts to performance over time. This continuity is key to how we structure competition.”
From TIME TO WIN to Golden Boomerang Awards 2026
TIME TO WIN was designed as an entry point into a broader competitive framework. Participants who reached the 100-point threshold received bonus points toward the Golden Boomerang Awards 2026. The annual affiliate tournament, organized by Boomerang Partners, officially launched on April 3, marking the start of its third season
This year’s competition is built around the “Beyond the Moment” concept, reflecting a shift from short-term results to sustained performance over time. Rather than rewarding isolated spikes, the format emphasizes consistency, strategic execution, and the ability to remain competitive throughout the entire competition period. Further participation details are available on the official GBA 2026 website.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. The Company is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Across its partner network, six new products were launched in 2024–2025, contributing to a nearly 1.5x growth in product users.
The company’s clients’ portfolio includes more than 10 brands operating across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
The post Boomerang Partners brought TIME TO WIN to a close with 57 teams having competed for exclusive AC Milan-related rewards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AC Milan
Boomerang Partners brought TIME TO WIN to a close with 57 teams having competed for exclusive AC Milan-related rewards
On March 31, Boomerang Partners concluded their exclusive affiliate tournament, TIME TO WIN. Top-performing affiliate teams competed for prizes and unique experiences linked to AC Milan, of which Boomerang is an Official Regional Partner
Participation metrics and performance results
Held from February 12 to March 31, the TIME TO WIN tournament brought together 57 affiliate teams. In total, they generated 1,611 sports FTDs across multiple brands within Boomerang Partners’ client portfolio. 40% of participants joined as new partners for this tournament.
Engagement levels varied across teams. 37% completed at least two tasks, while one team completed the full set of tasks.
Rossoneri Hub as the tournament’s central platform
All tournament activity was managed through the Rossoneri Hub – a dedicated platform developed as part of Boomerang Partners’ collaboration with AC Milan. During the tournament period, the Hub attracted 33,268 visitors. It served as the main entry point, hosting tasks and tracking participants’ progress.
A format built covering the full affiliate lifecycle
The structure of TIME TO WIN combined multiple aspects of affiliate activity within a unified platform. Participants completed tasks across five segments: performance, SMM, PR, brand surveys, and reviews. All of these contributed to their overall score.
The tasks were clearly defined, with fixed points awarded for each completed action:
- Generating new sports users for brands within Boomerang Partners’ client portfolio – 10 points for each FTD
- Completing the brand survey – 25 points
- Contributing expert commentary as part of PR activities – 30 points
- Participating in a dedicated SMM challenge – 25 points
- Leaving a review on a selected platform – 20 points
The brand survey became the most popular task, while creative mechanics also played a role, including an AI-based challenge that resulted in 17 AC Milan kit concepts created by participants
AC Milan partnership as a value driver
A defining element of TIME TO WIN was its integration with AC Milan. All rewards were directly tied to the Club. This made the tournament more than a standard incentive program.
Participation gave affiliates access to experiences that reflect the level of the Boomerang Partners and AC Milan partnership – from merch packs and signed jerseys to matchday experiences and behind-the-scenes opportunities. These rewards cannot be replicated outside a top-tier football collaboration. They are designed as premium experiences.
Prize structure and winners
Winners will be determined across five prize tiers, each unlocked by reaching specific point thresholds. Notably, three teams (…) surpassed the 750-point threshold, qualifying for the top-tier experiences.
The prize structure included:
- Prize 1 (150 points): TIME TO WIN Merch Pack for a team of five (3–5 sets)
- Prize 2 (250 points): AC Milan official jerseys signed by players (five jerseys per set – 3–5 sets)
- Prize 3 (350 points): A trip to the AC Milan v Cagliari match for five people (one set)
- Prize 4 (550 points): A trip to the AC Milan v Juventus match, including pre-match access, for five people (one set)
- Prize 5 (750 points): A trip to Milanello Sports Center, the heart of AC Milan, for five people (two sets)
In total, 15 partner representatives will attend the AC Milan v Juventus match. The main prize includes one winning team of up to five participants, while additional attendees will join through the Milanello experience.
To support this activation, Boomerang Partners expanded its ticket allocation based on demand. The company increased premium tickets by 300% and total ticket volume by 212% compared to the standard quota.
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, commented: “TIME TO WIN delivered exactly what we set out to achieve, bringing partners into an active phase at the right moment of the sports season and showing how teams performed under the same conditions.
The integration with AC Milan added a different layer to the tournament. The prizes were experiences tied directly to the Club – something affiliates don’t typically get through standard formats.
At the same time, the results carry into the third season of Golden Boomerang Awards, where the focus shifts to performance over time. This continuity is key to how we structure competition.”
From TIME TO WIN to Golden Boomerang Awards 2026
TIME TO WIN was designed as an entry point into a broader competitive framework. Participants who reached the 100-point threshold received bonus points toward the Golden Boomerang Awards 2026. The annual affiliate tournament, organized by Boomerang Partners, officially launched on April 3, marking the start of its third season
This year’s competition is built around the “Beyond the Moment” concept, reflecting a shift from short-term results to sustained performance over time. Rather than rewarding isolated spikes, the format emphasizes consistency, strategic execution, and the ability to remain competitive throughout the entire competition period. Further participation details are available on the official GBA 2026 website.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. The Company is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Across its partner network, six new products were launched in 2024–2025, contributing to a nearly 1.5x growth in product users.
The company’s clients’ portfolio includes more than 10 brands operating across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
The post Boomerang Partners brought TIME TO WIN to a close with 57 teams having competed for exclusive AC Milan-related rewards appeared first on Americas iGaming & Sports Betting News.
Latest News
Boomerang Partners brought TIME TO WIN to a close with 57 teams having competed for exclusive AC Milan-related rewards
On March 31, Boomerang Partners concluded their exclusive affiliate tournament, TIME TO WIN. Top-performing affiliate teams competed for prizes and unique experiences linked to AC Milan, of which Boomerang is an Official Regional Partner
Participation metrics and performance results
Held from February 12 to March 31, the TIME TO WIN tournament brought together 57 affiliate teams. In total, they generated 1,611 sports FTDs across multiple brands within Boomerang Partners’ client portfolio. 40% of participants joined as new partners for this tournament.
Engagement levels varied across teams. 37% completed at least two tasks, while one team completed the full set of tasks.
Rossoneri Hub as the tournament’s central platform
All tournament activity was managed through the Rossoneri Hub – a dedicated platform developed as part of Boomerang Partners’ collaboration with AC Milan. During the tournament period, the Hub attracted 33,268 visitors. It served as the main entry point, hosting tasks and tracking participants’ progress.
A format built covering the full affiliate lifecycle
The structure of TIME TO WIN combined multiple aspects of affiliate activity within a unified platform. Participants completed tasks across five segments: performance, SMM, PR, brand surveys, and reviews. All of these contributed to their overall score.
The tasks were clearly defined, with fixed points awarded for each completed action:
- Generating new sports users for brands within Boomerang Partners’ client portfolio – 10 points for each FTD
- Completing the brand survey – 25 points
- Contributing expert commentary as part of PR activities – 30 points
- Participating in a dedicated SMM challenge – 25 points
- Leaving a review on a selected platform – 20 points
The brand survey became the most popular task, while creative mechanics also played a role, including an AI-based challenge that resulted in 17 AC Milan kit concepts created by participants
AC Milan partnership as a value driver
A defining element of TIME TO WIN was its integration with AC Milan. All rewards were directly tied to the Club. This made the tournament more than a standard incentive program.
Participation gave affiliates access to experiences that reflect the level of the Boomerang Partners and AC Milan partnership – from merch packs and signed jerseys to matchday experiences and behind-the-scenes opportunities. These rewards cannot be replicated outside a top-tier football collaboration. They are designed as premium experiences.
Prize structure and winners
Winners will be determined across five prize tiers, each unlocked by reaching specific point thresholds. Notably, three teams (…) surpassed the 750-point threshold, qualifying for the top-tier experiences.
The prize structure included:
- Prize 1 (150 points): TIME TO WIN Merch Pack for a team of five (3–5 sets)
- Prize 2 (250 points): AC Milan official jerseys signed by players (five jerseys per set – 3–5 sets)
- Prize 3 (350 points): A trip to the AC Milan v Cagliari match for five people (one set)
- Prize 4 (550 points): A trip to the AC Milan v Juventus match, including pre-match access, for five people (one set)
- Prize 5 (750 points): A trip to Milanello Sports Center, the heart of AC Milan, for five people (two sets)
In total, 15 partner representatives will attend the AC Milan v Juventus match. The main prize includes one winning team of up to five participants, while additional attendees will join through the Milanello experience.
To support this activation, Boomerang Partners expanded its ticket allocation based on demand. The company increased premium tickets by 300% and total ticket volume by 212% compared to the standard quota.
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, commented: “TIME TO WIN delivered exactly what we set out to achieve, bringing partners into an active phase at the right moment of the sports season and showing how teams performed under the same conditions.
The integration with AC Milan added a different layer to the tournament. The prizes were experiences tied directly to the Club – something affiliates don’t typically get through standard formats.
At the same time, the results carry into the third season of Golden Boomerang Awards, where the focus shifts to performance over time. This continuity is key to how we structure competition.”
From TIME TO WIN to Golden Boomerang Awards 2026
TIME TO WIN was designed as an entry point into a broader competitive framework. Participants who reached the 100-point threshold received bonus points toward the Golden Boomerang Awards 2026. The annual affiliate tournament, organized by Boomerang Partners, officially launched on April 3, marking the start of its third season
This year’s competition is built around the “Beyond the Moment” concept, reflecting a shift from short-term results to sustained performance over time. Rather than rewarding isolated spikes, the format emphasizes consistency, strategic execution, and the ability to remain competitive throughout the entire competition period. Further participation details are available on the official GBA 2026 website.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. The Company is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Across its partner network, six new products were launched in 2024–2025, contributing to a nearly 1.5x growth in product users.
The company’s clients’ portfolio includes more than 10 brands operating across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
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