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BGaming releases first-ever celebrity-branded slot Snoop Doggy Dollars

Published

1 year ago

September 30, 2024

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Reading Time: 2 minutes

Popular iGaming content provider BGaming has teamed up with famous rapper and record producer Snoop Dogg to create an iconic new slot, Snoop Dogg Dollars.

The themed game is BGaming’s first branded content in collaboration with a celebrity and was exclusively launched with Roobet on 25th September, before going live across the wider network on 30th October.

With Snoop Dogg recording his own voiceover for the game, and the addition of a laid-back hip-hop soundtrack, this unforgettable slot comes at the perfect time — after the Doggfather was seen kicking off the Paris Olympics this summer.

In this collaboration between BGaming, Roobet, and Casinolytics, players enjoy performing cluster-pay mechanics where five or more matching symbols form a cluster to win. Each winning cluster marks its cell, and if the next win occurs on a marked cell, a multiplier is added starting from x2 and increasing by a further x2 for every new win on the cell.

When the symbols of a winning cluster have disappeared and the cells remain empty, a bonus symbol can be ‘dug up’. These four symbols include Scatters, Wilds, Weed and Skull icons.

Weed symbols upgrade all multipliers and then disappear, while Skullss clear low symbols and trigger a refill. 3–6 Scatters award 10, 12, 15, or 20 Free Spins and convert into Wilds or x10 multipliers for the duration of the Bonus game. Bonus Buy options and the Snoop Spin feature provide guaranteed sticky Wilds for added chances of winning.

Through this landmark collaboration, BGaming demonstrates its expertise in co-creation and unrivalled position as a trusted partner to some of the industry’s biggest names.

Alexandr Shavel, Product Owner at BGaming, said: “Snoop Dogg is one of the world’s best-known rappers with a legacy that spans decades, and he remains as high-profile as ever.

“With an inspired hip-hop soundtrack and an unmistakable West Coast setting, players will be transported to an immersive world where hip-hop reigns supreme. Snoop Dogg Dollars is a celebration of Snoop Dogg’s career, and we want players to join in the appreciation of the true master of his craft.”

Roobet commented: “We’ve really enjoyed producing this slot with BGaming. Their team showed great talent, creativity and perseverance while developing the game and we’re very happy with the end result.”

The post BGaming releases first-ever celebrity-branded slot Snoop Doggy Dollars appeared first on European Gaming Industry News.

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Bill & Coin 2 Dream Drop

Relax Gaming unveils a jackpot bounty in Bill & Coin 2 Dream Drop

Published

45 minutes ago

January 13, 2026

Wladimir P.

relax-gaming-unveils-a-jackpot-bounty-in-bill-&-coin-2-dream-drop

Relax Gaming, the iGaming aggregator and provider of distinctive content, has introduced Bill & Coin 2 Dream Drop, the newest installment in the Bill & Coin series, incorporating Dream Drop jackpot thrill into the crew’s desert escapade.

Building on the success of Bill & Coin 2 Mummy Mischief from last year, the new installment returns to the Egyptian desert with an added Dream Drop element included.

Bill & Coin 2 became our ‘Game of the Year’ for 2025 and swiftly connected with players, enhancing the value of one of the most iconic franchises in the industry. Jackpot players have been requesting a Dream Drop edition of our immensely popular game, and we have responded by elevating the excitement even more.

As its name suggests, Bill & Coin 2 Dream Drop delivers the legendary jackpot excitement via a randomly activated Jackpot Spin that occurs prior to the standard spin, where obtaining six DD symbols can activate the Dream Drop Bonus and offer players a chance at one of six jackpots: Rapid, Midi, Maxi, Daily, Major, or Mega.

Players can experience a blend of traditional Bill & Coin gameplay elements along with new features in the base game and a maximum payout of up to 15,000 times the bet. Sticky Coins also shift down one row with each spin, in addition to the returning Multiplier Ladder and the Book Bonus, where expanding symbols can cover the reels to provide traditional book-style payouts.

Additionally, landing three Bonus symbols activates the Bonus Pick, permitting players to select one out of three Bonus Games, while a Super Bonus symbol can initiate the Super Bonus experience, merging Sticky Coins, Multiplier Ladder, and Book Bonus into a single epic mode, in authentic Bill & Coin fashion.

Tony O’Mahony, Chief Product Officer at Relax Gaming, said: “Bill & Coin 2 was an instant hit and became one of our most successful releases in history. Incorporating a Dream Drop version as part of our growing portfolio will only enhance the excitement and player experience further, with the additional chance to land the €2 million MEGA Jackpot to propel the game to even greater heights.”

The post Relax Gaming unveils a jackpot bounty in Bill & Coin 2 Dream Drop appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Chelsea Pinho Senior Casino Manager at Midnite

Playson Fortifies UK and Ireland Market With New Midnite Collaboration

Published

45 minutes ago

January 13, 2026

Wladimir P.

playson-fortifies-uk-and-ireland-market-with-new-midnite-collaboration

Rapidly expanding challenger brand brings Playson games to fresh audiences through Light & Wonder.

Playson, the renowned digital entertainment provider, has formed a content collaboration with challenger operator Midnite, bringing its acclaimed portfolio to mobile-centric audiences in the UK and Ireland.

Established in 2018 as a sports-focused platform designed for the upcoming generation of players, Midnite has rapidly positioned itself as one of the most thrilling operators in the UK and Ireland. Through this partnership,

Midnite has improved its quickly expanding casino selection by integrating Playson’s retention-focused collection through Light & Wonder’s aggregation platform.

Midnite’s players have first been granted access to a range of Playson’s best-performing games, such as Coin Strike 2: Hold and Win, 3x Catch, and Energy Coins: Hold and Win – titles celebrated for their captivating features, high retention, and attractiveness to contemporary casino players. Additional releases will be included in the upcoming months.

The collaboration is currently active in the UK and Ireland, representing another strategic move for the top provider as it merges its strong reputation with the flexible strategy of a disruptive brand.

Conor Jenner, Sales Manager at Playson, said: “Midnite has built impressive momentum in a highly competitive market, and we’re delighted to deliver our games to its player base across the UK and Ireland.

“By launching via Light & Wonder, we’ve ensured a smooth and efficient integration, bringing some of our most iconic hit titles to a new audience. We’re excited to build on this partnership as Midnite continues to scale.”

Chelsea Pinho, Senior Casino Manager at Midnite, said: “At Midnite, we’re focused on building a casino experience designed for digitally native players – intuitive, mobile-first and genuinely entertaining. Playson’s games align with that philosophy, combining engaging mechanics with strong long-term player appeal.

“We’re pleased to launch Playson’s content quickly and reliably, giving our players access to titles they already know and enjoy.”

The post Playson Fortifies UK and Ireland Market With New Midnite Collaboration appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

bingo

The Bingo Association Appoints Nicole Garrett as CEO

Published

45 minutes ago

January 13, 2026

Wladimir P.

the-bingo-association-appoints-nicole-garrett-as-ceo

The Bingo Association (BA), the National Bingo Game Association (NBGA) and Meeron announced the appointment of Nicole Garrett as their new Chief Executive Officer. This leadership transition follows the confirmation that current CEO Miles Baron will step down at the end of June 2026.

Strategic Succession and Timeline

Nicole is set to join the organisations in Spring 2026. The appointment was made jointly by the respective association chairmen as part of a structured succession plan to ensure a seamless transition of leadership for the UK bingo sector.

Extensive Industry Expertise

Nicole Garrett joins the associations from Allwyn Group, the operator of the UK National Lottery. During her tenure as Group Head of Responsible Gaming, she spearheaded international initiatives centered on player protection and safer gambling.

Her professional background includes several high-profile leadership roles within the gaming and betting industry:

• Allwyn Group: Group Head of Responsible Gaming

• Bet365: Head of Corporate Affairs

• Betting and Gaming Council (BGC): Head of Policy.

Leading the Future of the Bingo Industry

With a proven track record in navigating complex regulatory reforms and stakeholder engagement, Nicole brings a wealth of strategic experience to her new role. Her expertise in social responsibility and policy development will be vital as she leads the Association through the evolving landscape of the gambling sector.

The chairmen of BA, NBGA and Meeron commented: “We are delighted to confirm the appointment of Nicole Garrett as our new CEO. Nicole brings an exceptional breadth of experience from across the wider gaming sector, with a strong track record in policy development, regulatory engagement, and responsible gaming. We are confident she will provide outstanding leadership as the bingo industry navigates an evolving regulatory and commercial landscape.”

Commenting on her appointment, Nicole Garrett said: “I am thrilled to be joining the Bingo Association (BA), the National Bingo Game Association (NBGA) and Meeron at such an important time for the bingo industry. Bingo plays a unique and valued role within local communities, and I am very much looking forward to working closely with members and stakeholders to support the sector and help shape its future.”

The post The Bingo Association Appoints Nicole Garrett as CEO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.