Latest News
Week 7/2024 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Pragmatic Play, a leading content supplier to the iGaming industry, has launched the latest instalment of its fan-favourite franchise Big Bass Floats My Boat. The iconic fisherman enters familiar waters in this 5×3 Slot, where boats, tackles, and other symbols of the deep can form wins from left to right. Fish money symbols are the catch of the day, landing at any time with a random value.
Yggdrasil has partnered up with Thunderbolt Gaming in a new Egyptian themed release, Rise and Fall of Ra, featuring six expanding reels, a thrilling Bonus Wheel and reverse play during the free spins mode. Players are initially confronted with a variable-reel matrix, with sliding columns atop each reel. These columns inch up at least one spot for every Horus symbol that lands. These can max out to create a 6×9 structure offering a staggering 531,441 ways to win.
Push Gaming has launched its latest title, Hearts Highway. The retro-influenced game takes inspiration from the land-based slots of old while blending modern mechanics which include the inaugural appearance of an Action Replay feature to showcase big wins. Continuing to grow its expansive portfolio of themed hits, Push pays homage to classic slots with the game taking place across 5×3 reels.
After surviving the bizarre antics of their previous release, Land Of The Free, the trailblazing slot provider is set to continue their momentum into the new year with their latest war-themed blockbuster slot, D-Day. This adrenaline-fueled release delivers chaotic features, stunning visuals, and a massive simulated max win of 55,555x the base bet.
Endorphina released the newest addition to its notable Hit Slot series on February 13th. The online slot features 5 reels, 3 rows, and 10 fixed paylines, continuing the well-known luxurious atmosphere of the previous installments. 2024 Hit Slot is an exciting fruit game featuring high-end graphics and smooth gameplay for slot enthusiasts to enjoy
Habanero has released the follow-up to its top-performing title, Hot Hot Fruit, with the launch of Hot Hot Summer. Played out across a 5×3 grid, the retro vibe found in the original returns along with a host of electrifying neon symbols, where players must form matching combinations across 25 paylines to award a win. Adding a blistering twist to the gameplay, a Multiplier Wheel can be triggered at random, awarding a multiplier value that is applied to any win on the board.
Apparat Gaming, the popular German software provider behind fan-favourite slots Mystic Forest and Sticky Star Fruits, is back with a bang this month as it unveils a magical new addition to its ever-expanding game portfolio with the fairytale-themed release, Garden Gnomes. Played over five reels and 10 fixed paylines, Garden Gnomes is set in an idyllic mountain village and features a colourful collection of pint-sized creatures as its high-value symbols.
Gaming Corps is kicking off 2024 by providing players with a revolutionary new game, as Piggy Smash brings the opportunity to take a swing at winning some great fortunes.Piggy Smash offers the potential of a cash prize with each bet, or the chance to trigger exciting features which grant even bigger riches. Players can step into the vault and test their luck as they bring down the hammer on small piggy banks, smashing them open for lucrative rewards.
Yggdrasil and Bang Bang Games have combined to create the debut DoubleMax slot incorporating a cluster-pays mechanic, The Runemakers DoubleMax™. This high volatility cluster pays slot can see players win up to 15,000x with huge cluster combinations, Mystic Mystery symbols and lucrative Free Spins with DoubleMax multipliers. Winning clusters are formed when five more symbols land adjacent vertically or horizontally, with the DoubleMax Game Engagement Mechanic kicking in after every win.
Pragmatic Play, creates an eruption of winning chances in its latest Slots adventure, Pompeii Megareels Megaways™. Played across six ever-changing reels against the backdrop of Mount Vesuvius, this fiery Slot delivers up to 117,649 ways to win and includes emperor, armour, chariot, and other iconic symbols of ancient Rome.
Swintt always looking to push the envelope when it comes to adding innovative features to its SwinttPremium games, the studio has once again come up trumps with the introduction of a Golden Reel mechanic in the all-new Big Max Multi Reel. As the latest addition to the SwinttPremium collection, Big Max Multi Reel is a classic fruit-themed slot that’s dripping in nostalgia.
Belatra Games, is thrilled to unveil the launch of its new slot title, Rise of Zeus. This absorbing game takes inspiration from the epic Greek mythology, giving players an opportunity to travel back to the divine realm of the gods. Set against a 5×4 layout, Rise of Zeus features 25 pay lines that promise exciting gameplay and plentiful rewards.
Booming Games is back with a bang, launching its brand-new Smoking Pistols slot. The latest addition to Booming Games’ awesome ammo of slots, Smoking Pistols begins on a classic 5×4 grid set in the Wild West. But as stacked symbols and cascading wins are discovered, the paylines begin to shoot up, leading to a monster 262,144 ways to win when the full 8×6 grid is revealed.
Playson, introduces a world of folklore and gold with the addition of a new Golden Pot feature in this vibrant slot sequel, 3 Pots Riches Extra: Hold and Win. In this Irish-themed title, the lucky leprechaun is back, alongside an extra Golden Pot to add further colour to the reels.
Blueprint Gaming provides a touch of classic slot charm in its latest release, Cash Strike Jackpot King, with a fiery Cash Bonus that offers potentially unlimited collects. The 3×3 title consists of a vibrant background, with flames engulfing the traditional fruit symbols, supported by the addition of a strong feature set to create an immersive experience for players pursuing the biggest wins.
Eastern Europe
Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating
“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.
On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.
“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.
A Simple Concept, a Powerful Impact
The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.
Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.
More Than Just a Run
It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.
“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.
“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”
“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”
“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.
Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.
Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.
The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.
BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.
BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”
With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.
McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.
The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.
Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.
-
Africa7 days agoDRC Signs MoU for Public-Private Partnership with Burundi’s East African General Trade Company
-
Baltics5 days ago
Lithuania Implements New Restrictions on Gambling Advertising
-
Central Europe5 days ago
FC Bayern and Betano Sign Partnership Agreement
-
Compliance Updates7 days ago
The Danish Gambling Authority Blocks 178 Illegal Gambling Sites
-
Baltics6 days ago
HIPTHER Community Voices: Interview with the CEO and co-founder of Nordcurrent Victoria Trofimova
-
Compliance Updates6 days ago
MGM Yonkers Submits Commercial Casino License Application in New York
-
Central Europe6 days ago
GGL Publishes its 2024 Activity Report
-
Africa5 days ago
SOFTSWISS Report: South Africa’s Gambling Revenue to Hit €3.63 Billion by 2025
